Associate of Arts in Fashion Marketing (AA)
The Associate of Arts degree in Fashion Marketing is designed for students who have identified an interest in a dynamic and creative field. Coursework is structured to assist students in the development of their goals as they acquire the knowledge and skills common to many entry-level fashion marketing professionals.
Students in this program will have an opportunity to examine various marketing concepts, business principles, retail and promotional strategies in the ever-changing, fast-paced fashion industry.
To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.
The goal of this Fashion Design program is for students to begin gaining knowledge of the concept of fashion marketing, the marketing environment and market segmentation.
Students in this program will be challenged to learn to apply basic marketing research skills, tools and methodologies, which will enable you to start to research contemporary fashion companies, their products and consumers and how they operate within the wider marketplace.
The AIU AA degree program in Fashion Marketing provides a working knowledge of the fundamentals of fashion marketing. In this industry-focused curriculum, students can learn how to:
- Demonstrate knowledge and understanding of how to apply skills and tools to fashion marketing problems.
- Apply ideas and knowledge creatively to problem solving and decision-making.
- and many more industry-related skills
In addition to the general education requirements, the AA in Fashion Marketing includes the following courses, taught by instructors who have relevant career experience in the fashion marketing industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.
CORE COURSES
- Design Principles
- Drawing Concepts
- The Fashion Cycle
- Computer Design I
- Marketing for Fashion
- Promoting Fashion
- Fashion Marketing Research
- Fashion Trends
CONCENTRATION COURSES
- Historical & Contextual Studies
- Targeting Customers
- Images & Society
- Fashion Events
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Degree programs and availability vary by campus.