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Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Design
Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Design
The Bachelor of Fine Arts (BFA) in Fashion Marketing and Design degree program enables students to develop as creative, design-focused, fashion innovators, who are passionate about fashion design and who have a good understanding of fashion marketing. Students learned how to express their personal vision of fashion through the development of innovative design and marketing ideas, which express their grasp of the conceptual and the aesthetic. They have a strong foundation in traditional methods and are able to apply modern digital technologies to fashion methods and processes.
To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.
The goal of the BFA program in Fashion Marketing and Design with a specialization in Fashion Design is to help develop creative and innovative designers who are equipped with the techniques of fine craftsmanship and attuned to the needs of the consumer.
The curriculum is designed to teach students how to develop creative ideas through fashion research, to prototype and construct garments and to design collections in both womenswear and menswear.
The curriculum helps students to develop a strong sense of the aesthetic, and to use fashion design elements such as balance and proportion to create strong designs relevant to fashion. The program also offers the opportunity to acquire marketing skills related to fashion trends, event management, and customer profiling.
Upon completion of the program, the student should be able to:
- Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
- Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
- Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
- Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
- Confidently engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
- Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
- Critically evaluate and articulate your understanding of your own and others' work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.
- and many more industry-related skills.
In addition to the general education requirements, this BFA degree program in Fashion Marketing and Design includes the following courses, taught by instructors who have relevant career experience in the fashion industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.
CORE COURSES
- Design Process
- Drawing and Design Principles
- Marketing for Fashion
- Fashion Cycle
- Historical and Contextual Studies
- Sewing Techniques
- Creative Drape
- Womenswear I
- 3 D Form III
- Textiles I or Textiles II
- Computer Applications for Fashion
- Fashion Portfolio II
- Final Fashion Portfolio
SPECIALIZATION COURSE OPTIONS
- 3D Form I
- 3D Form II
- Targeting Customers
- Fashion Portfolio I
- Collection Project
- Fashion Trends
- Womenswear II
- Fashion Styling
- Fashion Accessories
- CAD for Fashion II
- Fashion Event Management
- Fashion Menswear
- Fashion Business or Fashion Thesis
- Fashion Collection I
- Fashion Collection II
- Fashion Collection III
For a full list of courses for this degree program, please see the AIU catalog.
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This program is available at the following AIU campuses:
Degree programs and availability vary by campus.