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Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Marketing

Fashion Marketing and Design

This Bachelor of Fine Arts (BFA) in Fashion Marketing and Design degree program features a specialization in Fashion Marketing and is designed to help students acquire an understanding of both the design and fashion side of the fashion industry. Courses are structured to assist students in the development of their goals as they acquire the knowledge and skills common to fashion marketing professionals.

To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.

The lines between the role of the fashion designer and that of the fashion marketer often become blurred, with one person assuming the responsibilities of both. Even when those lines are clear, the interaction between the designer and the marketer can be more productive if each understands the other's role.

The goal of the BFA program in Fashion Marketing and Design with a specialization in Fashion Marketing is to help students develop their fashion design and garment construction skills, resulting in the creation of a design portfolio and also learn the business end of the fashion industry.

In this industry-focused curriculum, students can have an opportunity to learn how to research trends, target the customer and create a marketing plan.

This AIU BFA in Fashion Marketing and Design gives students an opportunity to become knowledgeable about the wide variety of functions and steps associated with getting fashion designs to the consumer. In this curriculum, students can learn how to:

  • Study the fashion industry, its products, markets, how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising.
  • Analyze the quality of design, materials, and construction techniques that are used in commercially produced and hand-made textiles, apparel, and accessories.
  • Present and promote design and marketing concepts.
  • Apply design and marketing skills to exploring material and developing ideas.
  • Generate concepts, proposals, solutions, and arguments in response to design and marketing problems and self initiated briefs.
  • Analyze and interpret trend and market information towards the creation of design ideas.
  • and many more industry-related skills.
In addition to the general education requirements, this BFA degree program in Fashion Marketing and Design includes the following courses, taught by instructors, many of whom have relevant career experience in the fashion industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

CORE COURSES

  • Design Process
  • Drawing and Design Principles
  • Marketing for Fashion
  • Fashion Cycle
  • Historical and Contextual Studies
  • Sewing Techniques
  • Creative Drape
  • Womenswear I
  • 3 D Form III
  • Textiles I or Textiles II
  • Computer Applications for Fashion
  • Fashion Portfolio II
  • Final Fashion Portfolio

SPECIALIZATION COURSE OPTIONS

  • 3D Form I
  • 3D Form II
  • Promoting Fashion
  • Targeting Customers
  • Fashion Trends
  • Fashion Product Development
  • Fashion Branding
  • Media and PR
  • Fashion Buying
  • CAD for Fashion Marketing
  • Strategic Fashion Marketing
  • Professional Development
  • Visual Merchandising
  • Final Fashion Marketing Project I
  • Final Fashion Marketing Project II
  • Final Fashion Marketing Project III

For a full list of courses for this degree program, please see the AIU catalog.

The US Department of Education requires that we report and disclose details on graduation rates, employment rates, on-time completion rates, and more for all our school programs in a clear, prominent, user-friendly, and easily understood manner. The intent of this provision is to enable students to make an informed choice about a program of study. To this end, we have developed certain documents to help ensure that all necessary data is provided. To access this information, please click the Student Disclosures button.

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This program is available at the following AIU campuses:

Degree programs and availability vary by campus.

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