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Bachelor of Fine Arts in Fashion Marketing (BFA): Specialization in Fashion Retailing

This Bachelor of Fine Arts (BFA) degree program features a specialization in Fashion Retailing and is designed to provide a foundation in fashion design with an emphasis on the specialized needs of fashion retailing. Coursework is structured to assist students in the development of their goals as they acquire industry-focused knowledge and skills common to fashion retail professionals.

To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.

Graduates of the BFA Fashion Marketing program with a specialization in Fashion Retailing are expected to be innovative, visionary marketers and to be able to apply marketing and retail theory to the development of marketing solutions specifically for fashion retailing. They are expected to be media-savvy, to have a strong sense of the fashion consumer and of ethical and social values. They are expected to be able to work with autonomy on a range of marketing promotions for fashion retail.

Upon completion of the program, the student should be able to:

  • Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities.
  • Demonstrate a confident understanding of the key theoretical, and other issues, at the forefront of the fashion marketing industry.
  • Know how to promote your work professionally in the contemporary fashion marketplace and present work visually, verbally and through text, confidently employing current industry practices including digital technologies.
  • Confidently engage in critical thinking, analysis, problem-solving, reflection and evaluation in relation to fashion marketing and your own and others’ work.
  • Independently apply ideas and knowledge creatively to generate ideas, concepts, proposals, solutions and reasoned arguments to a given or self-initiated brief.
  • Systematically and comprehensively apply skills and tools and methodologies of fashion marketing within complex situations and in relation to a fast changing industry.
  • Analyze and interpret trend and market information towards the creation of marketing ideas.
  • Independently identify and define an area for study and creatively employ complex practical skills utilizing materials, technologies and tools to fulfill a given or self-initiated fashion marketing brief.
  • Effectively self-manage, set goals, meet deadlines and anticipate and accommodate change in independent and team work.
  • and many more industry-related skills.

In addition to the general education requirements, this BFA program with a specialization in Fashion Retailing includes the following courses, taught by instructors who have relevant career experience in this specialized area of the fashion industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

CORE COURSES

  • Marketing for Fashion
  • Promoting Fashion
  • The Fashion Cycle
  • Fashion Marketing Research
  • Historical and Contextual Studies
  • Images and Society
  • Fashion Trends
  • Fashion Product Development
  • Styling Fashion
  • Fashion Buying
  • CAD for Fashion Marketing
  • Textiles I or Textiles II
  • Final Fashion Marketing Project IV

SPECIALIZATION COURSE OPTIONS

  • Targeting Customers
  • Retailing for Fashion
  • Media & PR
  • Merchandise Control
  • Retailing for Fashion ll
  • Fashion Event Management
  • Retail Strategy
  • Professional Development
  • Visual Merchandising
  • Final Fashion Marketing Project I
  • Final Fashion Marketing Project II
  • Final Fashion Marketing Project III

For a full list of courses for this degree program, please see the AIU catalog.

The US Department of Education requires that we report and disclose details on graduation rates, employment rates, on-time completion rates, and more for all our school programs in a clear, prominent, user-friendly, and easily understood manner. The intent of this provision is to enable students to make an informed choice about a program of study. To this end, we have developed certain documents to help ensure that all necessary data is provided. To access this information, please click the Student Disclosures button.

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This program is available at the following AIU campuses:

Degree programs and availability vary by campus.

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