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Bachelor of Fine Arts in Fashion Marketing (BFA): Specialization in Marketing
Bachelor of Fine Arts in Fashion Marketing (BFA): Specialization in Marketing
This Bachelor of Fine Arts (BFA) degree program features a specialization in Marketing and is designed to give students an opportunity to learn what it may take to be a creative, design-focused, fashion marketer. Courses are structured to assist students in the development of their goals as they can acquire knowledge and skills common to the field of fashion marketing.
To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.
Graduates of the BFA Fashion Marketing program with a specialization in Marketing are expected to learn skills common to innovative, visionary marketers, with an excellent understanding of fashion marketing and confident communication skills. They could learn how to develop innovative marketing solutions, based on sound analysis of market information and knowledge of marketing theory. They are expected to learn skills that could help them be media-savvy, to have a strong sense of ethical and social values, and the ability to work autonomously on a wide range of fashion marketing promotions.
Upon completion of this specialization, the student may:
- Study the Fashion Industry, its products, markets, how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising.
- Analyze the quality of design, materials, and construction techniques that are used in commercially produced and hand-made textiles, apparel, and accessories.
- Present and promote design and marketing concepts.
- Generate concepts, proposals, solutions, and arguments in response to design and marketing problems and self initiated briefs.
- Analyze and interpret trend and market information towards the creation of design ideas.
- Identify an area for study, and apply design and marketing skills to exploring material and developing ideas.
- Skillfully and with imagination, explore, document and develop visual imagery.
- and many more industry-related skills.
In addition to the general education requirements, this BFA program with a specialization in Marketing includes the following courses that are taught by instructors, many of whom have relevant experience in the fashion industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.
CORE COURSES
- Marketing for Fashion
- Promoting Fashion
- The Fashion Cycle
- Fashion Marketing Research
- Historical and Contextual Studies
- Images and Society
- Fashion Trends
- Fashion Product Development
- Styling Fashion
- Fashion Buying
- CAD for Fashion Marketing
- Textiles I or Textiles II
- Final Fashion Marketing Project IV
SPECIALIZATION COURSE OPTIONS
- Targeting Customers
- Fashion Branding
- Media & PR
- Strategic Fashion Marketing
- Fashion Event Management
- Integrated Marketing
- Contemporary Response
- Professional Development
- Fashion Business
- Final Fashion Marketing Project
- Final Fashion Marketing Project II
- Final Fashion Marketing Project III
For a full list of courses for this degree program, please see the AIU catalog.
The US Department of Education requires that we report and disclose details on graduation rates, employment rates, on-time completion rates, and more for all our school programs in a clear, prominent, user-friendly, and easily understood manner. The intent of this provision is to enable students to make an informed choice about a program of study. To this end, we have developed certain documents to help ensure that all necessary data is provided. To access this information, please click the Student Disclosures button.
This program is available at the following AIU campuses:
Degree programs and availability vary by campus.