Bachelor of Fine Arts in Visual Communication (BFA): Generalist
This Bachelor of Fine Arts (BFA) in Visual Communications degree program gives students the opportunity to learn the principles, practical applications and methodologies used to complete competent and creative graphic solutions for specified design problems. Coursework is structured to assist students in the development of their goals as they acquire the knowledge and skills common to digital design professionals.
To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.
*Not all credits eligible to transfer. See the University's catalog regarding our transfer credit policies
The Visual Communication program at American InterContinental University is designed to educate and develop artistic and imaginative students in the fields of commercial art and design. Emphasis is placed on the development of thinking process and the ability to solve design problems creatively. Students can learn the principles, practical applications, technologies, and methodologies used in solving complex design problems in a creative and unique manner. Graduates of the program should be able to apply their knowledge to become leaders in their field.
The AIU BFA in Visual Communication gives students the opportunity to learn the principles, practical applications and methodologies used to complete competent and creative graphic solutions for specified design problems. In this industry-focused curriculum, students can learn how to:
- Demonstrate a depth of knowledge and understanding in design strategies and methodologies.
- Apply a cultural and contextual perspective to solving complex design problems.
- Apply contemporary skills and technologies to create, analyze, and evaluate the relevance of their work within the industry.
- Demonstrate the ability to apply relevant research methodologies to practical and theoretical work.
- Apply a selective, critically analytic approach to visual problem solving using creativity and originality towards innovative expression in design.
- Demonstrate appropriate skill in creating presentations and communications within a range of contexts.
- Demonstrate responsible self-management skills throughout design process to production using a range of relevant clear communication skills within a variety of contexts.
- and many more industry-related skills.
The Generalist specialization provides students the opportunity to transfer in* or take specialization courses in any area of Visual Communication. The courses below are suggestions but may be substituted for any upper level course in the Visual Communication discipline.
CORE COURSES
- Design Principles
- Fundamentals of Color
- Computer Design I
- Drawing Concepts
- Typography Design I
- Portfolio and Career Concepts
- Graphic Design I
- Web Design I
- Creative Research
- Senior Design Presentation I
- Senior Design Presentation II
- Portfolio Presentation I
- Portfolio Presentation II
SPECIALIZATION COURSES
- Business Practices and Project Management
- Computer Design II
- Time Based Media
- Design Project (Choose 1)
This degree program is also available as a degree completion program online. Please see the AIU catalog for more information and a full list of courses..
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This program is available at the following AIU campuses:
Degree programs and availability vary by campus.