Master of Business Administration (MBA): Specialization in Marketing

Master's Degree (MBA) in Marketing

Let’s face it: in the competitive marketing industry, you need to be able to set yourself apart. That’s where a Master’s in Marketing comes into play. Through a Master’s program in marketing at AIU, you can broaden your marketing knowledge and strengthen your skills.

This Master of Business Administration (MBA) degree program with a specialization in Marketing is designed to help students understand the initiatives that help get goods or services to their targeted users or consumers by changing their behavior or influencing their ideas. MBA in Marketing coursework is structured to assist students in the development of their goals as they acquire a comprehensive core of business knowledge in addition to specialized knowledge and skills common to industry-current marketing professionals.

Are you ready to take your education to the next level? Get started on your MBA in marketing today. To learn more about AIU, our Master's of Business Degree programs in Marketing or how to apply for admission, please contact us for more information.

ACBSP Accredited Business Administration DegreesThis Master of Business Administration (MBA) degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP accreditation certifies that the teaching and learning processes of these programs within the business school at American InterContinental University meet the rigorous educational standards established by ACBSP. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

The goal of the MBA with a specialization in Marketing is to provide students with fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today's global marketplace. In this business-focused curriculum, students can acquire an understanding of how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas.

The AIU MBA with a specialization in Marketing offers students an opportunity to learn how marketing decisions get made at the international level. In this Master's of Business in Marketing program, students can learn how to:

  • Adapt and innovate to solve problems.
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership and adapt to the needs of situations, employees and co-workers.
  • Develop plans to improve business operations.
  • Recognize and manage potential ethical and legal conflicts.
  • Communicate effectively in business situations.
  • Use a systematic approach to the structure, implementation and analysis of marketing research.
  • Develop effective marketing research.
  • Evaluate marketing strategies of multinational corporations.
  • Develop a marketing plan to introduce a product or service into a foreign country.
  • and many more business-related skills.

In addition to core coursework that examines the planning, implementation, management and evaluation of corporate resources, products and assets, this MBA with a specialization in Marketing includes courses taught by instructors who have relevant career experience in the marketing industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

CORE COURSES

  • Global Financial Management
  • Business Research for Decision Making
  • A Managerial Approach to Marketing
  • Strategic Management

SPECIALIZATION COURSES

  • Strategic Marketing
  • Research Methods in Marketing
  • International Marketing
  • Product and Brand Management

This program is available at the following AIU campuses:

Degree programs and availability vary by campus.

Terms and Conditions

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Success

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This program could take as little as - instructional months to complete when continuously enrolled.

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The specific program does not necessarily prepare students for, and graduates do not typically find employment in, all listed occupations. We cannot guarantee employment or salary.

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