Marketing Career Paths

Marketing is a fast-growing field. Individuals exploring marketing career opportunities have reason to be optimistic about their futures. As an example, the U.S. Department of Labor expects to see a remarkable 41% growth by 2020 from 2010* for market research analysts jobs, much higher than the national average. With positions in areas ranging from public relations to advertising to research, a degree in marketing provides a number of opportunities to move marketing careers forward.

With a strong job outlook and a growing need for employees possessing a knowledge base in marketing management, consumer behavior and advertising and promotion management, a career in marketing could be right for you. Potential marketing careers include:

Market Research Analysts: Studying market conditions in local, regional or national areas to examine potential sales of a product or service and helping companies understand what products people want, who will buy them and at what price.

Public Relations Managers and Specialists: Creating and maintaining a favorable public image for their client. Tasks may include writing material for press releases, planning and directing public relations programs and raising funds for the organization.

Advertising, Promotions and Marketing Managers: Planning programs to generate interest in a product or service and working with art directors, sales agents and financial staff members.

According to the U.S. Department of Labor, a Bachelor's degree is the typical level of education that most workers need to enter this occupation. Explore AIU's Marketing Degree Programs to see if Marketing is the right area for you.