business BACHELOR OF BUSINESS ADMINISTRATION (BBA) Specialization in Fashion Marketing

The Bachelor of Business Administration (BBA) with a Specialization in Fashion Marketing provides the student with a strong foundation in business fundamentals and a focused study of fashion marketing principles as it pertains to today’s fashion industry.

Available At:

  • Next Start Date

    April 28, 2014

  • Total Credits

    180

  • Specialization Credits

    54

  • Program Length

    36 MONTHS

  • Request Information

Learning & Outcomes

Curriculum

Career Path

  • Successful completion of AIU's Bachelor of Business Administration program with a Specialization in Fashion Marketing can provide students with a strong foundation of business knowledge and tactical, industry-related skills, including how to:

    • Develop innovative marketing solutions based on sound analysis of market information and marketing theory
    • Leverage an understanding of media, technology and the Internet to enhance promotions and branding
    • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
    • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies


    Relevant Institutional/Programmatic Accreditation

     
    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.

    The Bachelor of Business Administration degree with a Specialization in Fashion Marketing program is not accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

  • The Bachelor of Business Administration degree with a Specialization in Fashion Marketing includes general core business courses and specialized courses taught by industry professionals who bring their real-world expertise to the classroom.

    SPECIALIZATION COURSES

    • International Legal and Ethical Issues in Business or Specialization Elective
    • Budgeting or Specialization Elective
    • Marketing Management or Specialization Elective
    • Personnel and Organization Policy or Specialization Elective 
    • Building Teams and Resolving Conflict or Specialization Elective 
    • Diversity in the Workforce or Specialization Elective
    • Project Management or Specialization Elective
    • Global Operations Management or Specialization Elective
    • Managing Organizational Change or Specialization Elective

    SPECIALIZATION COURSES

    • Fashion Trends
    • Fashion Branding
    • Media and PR
    • Fashion Styling
    • Fashion Buying
    • CAD For Fashion Marketing
    • Strategic Fashion Marketing
    • Textiles II
    • Fashion Event Management
    • Professional Development
    • Visual Merchandising
    • Final Fashion Marketing Project I

    Download the AIU catalog for more information and a full list of courses for this degree.

  • AIU’s Bachelor of Business Administration degree program with a specialization in Fashion Marketing is designed to help students develop a strong foundation in business fundamentals and a familiarity with the skills and knowledge necessary to pursue business oriented jobs in the fashion industry such as department managers, buyers, merchandise managers, visual merchants, in addition to other management positions in fashion marketing and retail organizations.

    Students focus on marketing strategy and the development of a marketing mix and learn how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas. They will understand the importance of harnessing the power of current technology to improve businesses and be able to use mathematical, statistical and research techniques to analyze contemporary business practices. Students will be able to analyze ever-changing fashion trends, measure market demand and segment the market to achieve competitive advantage. They will design a research project including defining the research problem, developing an approach to it and formulating the research design. They will analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion and advertising strategies.

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Student Disclosures

AIU Atlanta publishes certain disclosures on this website to assist students in understanding facts about their programs. Click to find aggregate and specific information that we provide pursuant to the United States Department of Education regulations.

Below you will find placement rates and other information tailored to your chosen campus and program.

  Program Disclosure Information for: AIU Atlanta - Bachelor of Business Administration (BBA): Specialization in Fashion Marketing

Program Costs

Q:
How much will this program cost me?
A:

  • $57,000.00Tuition & Fees
  • $6,100.00Books & Supplies
  • $17,500.00Room & Board

 

 

Tuition pricing is subject to change and can vary by location and program structure.

 

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Financing

Q:
What are my financing options to pay for this program?
A:

In addition to any grant or scholarship aid for which students might be eligible, students may use loans to finance their education. The median loan debt for graduates of this program is as follows:

  • $39,323.00Federal
  • $0.00Private
  • $1,000.00Institutional

 

 

The amounts shown above represent the median debt incurred by students of the given Institution who completed the program between 7/1/2012 and 6/30/2013.

 

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Success

Q:
How long will it take me to complete this program?
A:

This program could take 48 months to complete.

94.55% of the students graduating from this program completed in the designed timeframe.

Q:
What job opportunities exist for students in this area of study?
A:

View 10 opportunities

The occupation(s) listed here are derived from the Occupational Information Network (O*Net), which is developed under the sponsorship of the U.S. Department of Labor / Employment and Training Administration.

The specific program does not necessarily prepare students for, and graduates do not typically find employment in, all listed occupations. We cannot guarantee employment or salary.

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For additional information on program costs and available financial aid options, visit the Net Price Calculator

 

AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2006 and 10/15/2006 who completed within 150% of the normal time period: 24%

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/

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Employment Rates:

No Campus Rates are available.

Program Costs

The US Department of Education categorizes educational programs offered at an institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all educational programs with the same CIP Code and degree level are combined to calculate program costs. While these combined programs are similar, variations in tuition and fees can exist due to differences in location and/or program structure.

The costs shown are calculated using the average costs of all programs offered by the campus within the same CIP Code and degree type, for students that complete the program within the normal period of time.

Room and Board information represents the average cost of optional institutional housing where offered.

This Campus is part of a larger institution that contains the following additional campuses:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

The costs of similar programs calculated as an average across all campuses for this Institution are as follows:

  • $54,804.78Tuition & Fees
  • $1,109.63Books & Supplies
  • $95.11Room & Board

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Financing

The US Department of Education categorizes educational programs offered at an Institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all similar educational programs for the given Institution1, with the same CIP Code and degree level are combined to calculate Loan Debt. While these combined programs are similar in nature, variations in program costs may exist due to differences in location and/or program structure. Accordingly, the debt amount shown may exceed the specific program's tuition and fees.

The Financing amounts represent the median debt from federal Title IV loans, private educational loans and institutional2 payment plans incurred by all graduates of the given Institution, CIP Code and Degree level.

1  The current Institution includes all of the following campus locations:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

2  Institutional debt is the amount owed by the students directly to the institution within 30 days after graduation related to the educational program.

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Program Completion

The US Department of Education categorizes educational programs offered at an Institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all similar educational programs for the given Institution1, with the same CIP Code and degree level are combined when determining On Time Completion Rates.

On-Time Completion Rates are calculated in compliance with U.S. Department of Education requirements for Gainful Employment. The rate represents the percentage of students who graduated between 7/1/2012 - 6/30/2013 and completed their program of study within the normal timeframe. "Normal" timeframe for Associate Degree programs is defined as 24 months, and for Bachelor Degree programs is defined as 48 months. Students may finish in fewer months upon successful completion of all program requirements, attending full-time and remaining continuously enrolled. For example, for a two-year program the on-time completion rate would include all students who graduated between 7/1/2012 - 6/30/2013 and started within the prior two years.

On-time completion rates for students in programs other than an Associate or Bachelor program are calculated based on the designed timeframes of each individual's specific program version; therefore, the result may not fully correlate to the number of months displayed because the calculation may have included students in versions of the program with varying timeframes. The program length displayed for programs other than an Associate or Bachelor program represents the number of months defined as the normal timeframe for completion in which new students may finish the program upon successful completion of all program requirements, attending full-time and remaining continuously enrolled.

1  The current Institution includes all of the following campus locations:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

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