AIU® offers a professionally focused degree in Business Administration with a specialization in fashion marketing. The BBA, fashion marketing gives students a strong foundation in accounting, finance and focused study on the structure and operation of the fashion and retail industry. Specialization courses are goal-oriented and allow students to attain knowledge specific to the retail and fashion industries such as: market research, planning, styling, buying, retail strategy and merchandise control. Students will also gain hands-on experience with CAD software and design technology. This unique blend of general business fundamentals and industry specialization is designed to enhance a student’s marketability within the retail fashion industry.
AIU’s BBA specialization in Fashion Marketing is ideal for students who want to study fashion and retailing from a business perspective. The upper division core requirements give students the opportunity to apply business concepts and methods within their specific area of interest and gain knowledge common to fashion industry professionals.
Next Start Date
October 5th, 2015
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Successful completion of the Bachelor of Business Administration with a specialization in Fashion Marketing can provide students with fundamental business knowledge and industry specific skills, including how to:
Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies
Relevant Institutional/Programmatic Accreditation
American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit www.hlcommission.org.
AIU's Bachelor of Business Administration (BBA) with all its specializations, except for Technology Management and Fashion Marketing, are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The BBA with a specialization in Technology Management and the BBA with a specialization in Fashion Marketing are not programmatically accredited.
The Bachelor of Business Administration degree with a Specialization in Fashion Marketing includes general core business courses and specialized courses taught by industry professionals who bring their real-world expertise to the classroom.
In this specialized curriculum students can learn the fundamentals of business with an emphasis on retail fashion marketing, trends, media and technology. Courses are structured to help students learn specialized skill sets and knowledge common to the fashion industry.
Download the AIU catalog for more information and a full list of courses for this degree.
AIU’s Bachelor of Business Administration degree program with a specialization in Fashion Marketing is designed to help students develop a strong foundation in business fundamentals and a familiarity with the skills and knowledge necessary to pursue business oriented jobs in the fashion industry such as department managers, buyers, merchandise managers, visual merchants, in addition to other management positions in fashion marketing and retail organizations.
Students focus on marketing strategy and the development of a marketing mix and learn how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas. They will understand the importance of harnessing the power of current technology to improve businesses and be able to use mathematical, statistical and research techniques to analyze contemporary business practices. Students will be able to analyze ever-changing fashion trends, measure market demand and segment the market to achieve competitive advantage. They will design a research project including defining the research problem, developing an approach to it and formulating the research design. They will analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion and advertising strategies.
Talk to an admissions advisor to find out how AIU's flexible programs can work with your busy life to help move your career forward.
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Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.
The percentage of first-time, full-time undergraduate students who started between
7/1/2008 and 10/15/2008 who completed within 150% of the normal time period: 21%
A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/