icon: online business degrees Bachelor of Business Administration (BBA)

Fashion Marketing

The Bachelor of Business Administration (BBA) with a Specialization in Fashion Marketing provides the student with a strong foundation in business fundamentals and a focused study of fashion marketing principles as it pertains to today’s fashion industry.

Available At:

  • Next Start Date

    January 5, 2015

  • Total Credits

    180

  • Specialization Credits

    40.5

  • Program Length

    36 MONTHS

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Learning & Outcomes
Curriculum
Career Path
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  • Successful completion of AIU's Bachelor of Business Administration program with a Specialization in Fashion Marketing can provide students with a strong foundation of business knowledge and tactical, industry-related skills, including how to:

    • Develop innovative marketing solutions based on sound analysis of market information and marketing theory
    • Leverage an understanding of media, technology and the Internet to enhance promotions and branding
    • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
    • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies


    Relevant Institutional/Programmatic Accreditation

     
    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.

    The Bachelor of Business Administration degree with a Specialization in Fashion Marketing program is not accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

  • The Bachelor of Business Administration degree with a Specialization in Fashion Marketing includes general core business courses and specialized courses taught by industry professionals who bring their real-world expertise to the classroom.

    SPECIALIZATION COURSES

    • Fashion Trends
    • Fashion Branding
    • Media and PR
    • Fashion Buying
    • CAD For Fashion Marketing
    • Textiles II
    • Visual Merchandising
    • Program Capstone

    Download the AIU catalog for more information and a full list of courses for this degree.

  • AIU’s Bachelor of Business Administration degree program with a specialization in Fashion Marketing is designed to help students develop a strong foundation in business fundamentals and a familiarity with the skills and knowledge necessary to pursue business oriented jobs in the fashion industry such as department managers, buyers, merchandise managers, visual merchants, in addition to other management positions in fashion marketing and retail organizations.

    Students focus on marketing strategy and the development of a marketing mix and learn how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas. They will understand the importance of harnessing the power of current technology to improve businesses and be able to use mathematical, statistical and research techniques to analyze contemporary business practices. Students will be able to analyze ever-changing fashion trends, measure market demand and segment the market to achieve competitive advantage. They will design a research project including defining the research problem, developing an approach to it and formulating the research design. They will analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion and advertising strategies.

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Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Business Administration (BBA): Specialization in Fashion Marketing

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2007 and 10/15/2007 who completed within 150% of the normal time period: 21%

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/

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