BACHELOR OF FINE ARTS IN FASHION MARKETING AND DESIGN (BFA)

Fashion Design

The Bachelor of Fine Arts in Fashion Marketing and Design with a Specialization in Fashion Design degree centers on helping develop creative and innovative designers who are equipped with the techniques of fine craftsmanship and attuned to the needs of the consumer. The curriculum is designed to teach students how to develop creative ideas through fashion research, to prototype and construct garments and to design collections in both womenswear and menswear.

Available At:

Next Start Date

February 9, 2015
Total Credits

198
Specialization Credits

72
Program Length

36 MONTHS
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Learning & Outcomes

Curriculum

Career Path

The curriculum in the Fashion Design specialization helps students develop a strong sense of the aesthetic, and to use fashion design elements such as balance and proportion to create strong designs relevant to fashion. Students can expect to learn to:
- Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
- Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
- Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
- Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
- Engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
- Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
- Critically evaluate and articulate your understanding of your own and others' work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.
Relevant Institutional/Programmatic Accreditation

American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.
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This BFA degree program in Fashion Marketing and Design includes the following courses, taught by instructors who have relevant fashion industry experience. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

SPECIALIZATION COURSES
- 3D Form I
- 3D Form II
- Targeting Customers
- Fashion Portfolio I
- Collection Project
- Fashion Trends
- Womenswear II
- Fashion Styling
- Fashion Accessories
- CAD for Fashion II
- Fashion Event Management
- Fashion Menswear
- Fashion Business or Fashion Thesis
- Fashion Collection I
- Fashion Collection II
- Fashion Collection III
Click here to download the AIU catalog for more information and a full list of courses for this degree.
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Students who complete work in the Fashion Design specialization program will have gained both the technical knowledge and the hands-on experience necessary to compete for a job in this competitive field.

In additional to studying the history, structure and players at work in the contemporary fashion industry, students will also spend extensive time analyzing current and past trends in fashion to understand how to predict future trends and express their personal vision of fashion through the development of innovative design and marketing ideas.

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