Icon: design degrees in Atlanta BACHELOR OF FINE ARTS IN FASHION MARKETING AND DESIGN (BFA)

Fashion Design

The Bachelor of Fine Arts in Fashion Marketing and Design with a Specialization in Fashion Design degree centers on helping develop creative and innovative designers who are equipped with the techniques of fine craftsmanship and attuned to the needs of the consumer. The curriculum is designed to teach students how to develop creative ideas through fashion research, to prototype and construct garments and to design collections in both womenswear and menswear.

  • Next Start Date

    January 5, 2015

  • Total Credits

    198

  • Specialization Credits

    72

  • Program Length

    36 MONTHS

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Learning & Outcomes
Curriculum
Career Path
  • The curriculum in the Fashion Design specialization helps students develop a strong sense of the aesthetic, and to use fashion design elements such as balance and proportion to create strong designs relevant to fashion. Students can expect to learn to:

    • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
    • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
    • Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
    • Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
    • Engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
    • Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
    • Critically evaluate and articulate your understanding of your own and others' work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.

     

    Relevant Institutional/Programmatic Accreditation
     
    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.

  • This BFA degree program in Fashion Marketing and Design includes the following courses, taught by instructors who have relevant fashion industry experience. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

    SPECIALIZATION COURSES

    • 3D Form I
    • 3D Form II
    • Targeting Customers
    • Fashion Portfolio I
    • Collection Project
    • Fashion Trends
    • Womenswear II
    • Fashion Styling
    • Fashion Accessories
    • CAD for Fashion II
    • Fashion Event Management
    • Fashion Menswear
    • Fashion Business or Fashion Thesis
    • Fashion Collection I
    • Fashion Collection II
    • Fashion Collection III

     

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • Students who complete work in the Fashion Design specialization program will have gained both the technical knowledge and the hands-on experience necessary to compete for a job in this competitive field.

    In additional to studying the history, structure and players at work in the contemporary fashion industry, students will also spend extensive time analyzing current and past trends in fashion to understand how to predict future trends and express their personal vision of fashion through the development of innovative design and marketing ideas.

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Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
** AIU Atlanta – Discontinued Program - Bachelor of Fine Arts in Interior Design (BFA): Generalist Specialization

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** AIU Atlanta – Discontinued Program - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2007 and 10/15/2007 who completed within 150% of the normal time period: 21%

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/

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