Icon: design degrees in Atlanta Bachelor's Degree Programs in Fashion Marketing and Design (BFA)

Fashion Design

AIU offers a professionally focused BFA in Fashion Marketing and Design program with a specialization in Fashion Design that can offer an opportunity for students to become knowledgeable about textile science, fabric selection, ornamentation and fashion trends, and learn an in depth understanding of what goes into creating design collections. The degree centers on helping develop creative and innovative designers who are equipped with the techniques of fine craftsmanship and attuned to the needs of the consumer. The curriculum is designed to teach students how to develop creative ideas through fashion research, to prototype and construct garments and to design collections in both womenswear and menswear.


Focus on Your Specific Area of Interest

By studying key topics in Fashion Design to complete the upper division’s core specialization requirements, AIU can give you an opportunity to focus your interests on the acquisition of specific knowledge and skills common in the field of fashion design.

  • Next Start Date

    October 5th, 2015

  • Total Credits


  • Specialization Credits


  • Program Length

    36 MONTHS

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Learning & Outcomes
Career Path
  • Successful completion of the BFA in Fashion Marketing and Design with a specialization in Fashion Design can provide students with an applicable foundation of industry-related knowledge and skills, including how to:


    • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
    • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
    • Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
    • Demonstrate knowledge of contemporary fashion and key theoretical issues relevant to fashion and at the forefront of the discipline.
    • Analyze fashion trends, consumer needs and preferences that are used to forecast, plan, develop and promote clothing lines.
    • Engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
    • Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
    • Critically evaluate and articulate your understanding of your own and others' work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.

    Relevant Institutional/Programmatic Accreditation
    American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit www.hlcommission.org.

    • In this specialized curriculum, students can develop a strong aesthetic sense, an eye for color and detail, and a sense of balance, proportion and beauty. Coursework is structured to help students acquire focused knowledge and skillsets common in the field of fashion design. The experiences and firsthand perspectives they may share in class can help prepare you for real-life challenges after you graduate. For example:

      • In Fashion Accessories, students can develop a strong understanding of the accessories marketplace and the relationship between this and the fashion garment industry.
      • In Styling Fashion, students can have an opportunity to spend time in a photographic studio and on location to develop an understanding of the role of stylist on fashion shoots and other scenarios.
      • In Collection Project, students can have an opportunity to identify their individual vision and design philosophy, which they will carry through to a collection/final project.

      Click here to download the AIU catalog for more information and a full list of courses for this degree.

    • Students who complete work in the Fashion Design specialization program will have gained both the technical knowledge and the hands-on experience necessary to compete for a job in this competitive field.

      In additional to studying the history, structure and players at work in the contemporary fashion industry, students will also spend extensive time analyzing current and past trends in fashion to understand how to predict future trends and express their personal vision of fashion through the development of innovative design and marketing ideas.

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    Talk to an admissions advisor to find out how AIU's flexible programs can work with your busy life to help move your career forward.

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