Icon: design degrees in Atlanta BACHELOR OF FINE ARTS IN FASHION MARKETING (BFA) Specialization in Fashion Retailing

The Bachelor of Fine Arts in Fashion Marketing (BFA) with a Specialization in Fashion Retailing degree develops students into innovative, visionary marketers who are able to apply marketing and retail theory to the development of marketing solutions specifically for fashion merchandising and retailing. Students will learn to be media-savvy, to have a strong sense of the fashion consumer and of ethical and social values. They are expected to be able to work with autonomy on a range of marketing promotions for fashion retail.

 

Available At:

  • Next Start Date

    August 25, 2014

  • Total Credits

    180

  • Specialization Credits

    54

  • Program Length

    36 MONTHS

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Learning & Outcomes

Curriculum

Career Path

  • Successful completion of the Fashion Retailing Specialization can provide students with the industry-focused knowledge and skills common to the fashion retail professional, including how to:

    • Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities.
    • Present a confident understanding of the key theoretical, and other issues, at the forefront of the fashion marketing industry.
    • Know how to promote your work professionally in the contemporary fashion marketplace and present work visually, verbally and through text, confidently employing current industry practices including digital technologies.
    • Confidently engage in critical thinking, analysis, problem-solving, reflection and evaluation in relation to fashion marketing and your own and others’ work.
    • Independently apply ideas and knowledge creatively to generate ideas, concepts, proposals, solutions and reasoned arguments to a given or self-initiated brief.
    • Systematically and comprehensively apply skills and tools and methodologies of fashion marketing within complex situations and in relation to a fast changing industry.
    • Analyze and interpret trend and market information towards the creation of marketing ideas.
    • Identify and define an area for study and creatively employ complex practical skills utilizing materials, technologies and tools to fulfill a given or self-initiated fashion marketing brief.
    • Effectively self-manage, set goals, meet deadlines and anticipate and accommodate change in independent and team work.

     

    Relevant Institutional/Programmatic Accreditation
     
    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.

  • This BFA program with a specialization in Fashion Retailing includes the following courses, taught by industry specialists who bring relevant work experience to the classroom. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.

    SPECIALIZATION COURSES

    • Targeting Customers
    • Retailing for Fashion
    • Media & PR
    • Merchandise Control
    • Retailing for Fashion ll
    • Fashion Event Management
    • Retail Strategy
    • Professional Development
    • Visual Merchandising
    • Final Fashion Marketing Project I
    • Final Fashion Marketing Project II
    • Final Fashion Marketing Project III

     

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • The Fashion Retailing specialization aims to give students both the necessary skills and experience to succeed upon graduating.

    Students will receive a complete overview of the industry itself, as well as deepen their knowledge of retail branding, retail consumer and customer service and marketing retail brands. Students will work with materials, brainstorm new ideas and campaigns modeled on current industry trends and propose those ideas in a real-world setting. Students will also engage in analyzing the suppliers, producers, resources and individuals that drive the contemporary fashion retail industry.

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  Program Disclosure Information for: AIU Atlanta - Bachelor of Fine Arts in Fashion Marketing (BFA): Specialization in Fashion Retailing

Program Costs

Q:
How much will this program cost me?
A:

  • NATuition & Fees
  • NABooks & Supplies
  • NARoom & Board

 

 

Tuition pricing is subject to change and can vary by location and program structure.

 

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Financing

Q:
What are my financing options to pay for this program?
A:

In addition to any grant or scholarship aid for which students might be eligible, students may use loans to finance their education. The median loan debt for graduates of this program is as follows:

  • NAFederal
  • NAPrivate
  • NAInstitutional

 

 

The amounts shown above represent the median debt incurred by students of the given Institution who completed the program between NA and NA.

 

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Success

Q:
How long will it take me to complete this program?
A:

This program could take NA months to complete.

NA of the students graduating from this program completed in the designed timeframe.

Q:
What job opportunities exist for students in this area of study?
A:

View 2 opportunities

The occupation(s) listed here are derived from the Occupational Information Network (O*Net), which is developed under the sponsorship of the U.S. Department of Labor / Employment and Training Administration.

The specific program does not necessarily prepare students for, and graduates do not typically find employment in, all listed occupations. We cannot guarantee employment or salary.

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For additional information on program costs and available financial aid options, visit the Net Price Calculator

 

AIU Atlanta - Graduation Rate

The campus began providing instruction after the date range used for the graduation rate calculation. The graduation rate is calculated AFTER there are graduates from the longest program at the school based on a formula required by the U.S. Department of Education. For this reason, data is not available at this time.

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/

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Employment Rates:

No Campus Rates are available.

Program Costs

The US Department of Education categorizes educational programs offered at an institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all educational programs with the same CIP Code and degree level are combined to calculate program costs. While these combined programs are similar, variations in tuition and fees can exist due to differences in location and/or program structure.

The costs shown are calculated using the average costs of all programs offered by the campus within the same CIP Code and degree type, for students that complete the program within the normal period of time.

Room and Board information represents the average cost of optional institutional housing where offered.

This Campus is part of a larger institution that contains the following additional campuses:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

The costs of similar programs calculated as an average across all campuses for this Institution are as follows:

  • NATuition & Fees
  • NABooks & Supplies
  • NARoom & Board

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Financing

The US Department of Education categorizes educational programs offered at an Institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all similar educational programs for the given Institution1, with the same CIP Code and degree level are combined to calculate Loan Debt. While these combined programs are similar in nature, variations in program costs may exist due to differences in location and/or program structure. Accordingly, the debt amount shown may exceed the specific program's tuition and fees.

The Financing amounts represent the median debt from federal Title IV loans, private educational loans and institutional2 payment plans incurred by all graduates of the given Institution, CIP Code and Degree level.

1  The current Institution includes all of the following campus locations:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

2  Institutional debt is the amount owed by the students directly to the institution within 30 days after graduation related to the educational program.

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Program Completion

The US Department of Education categorizes educational programs offered at an Institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all similar educational programs for the given Institution1, with the same CIP Code and degree level are combined when determining On Time Completion Rates.

On-Time Completion Rates are calculated in compliance with U.S. Department of Education requirements for Gainful Employment. The rate represents the percentage of students who graduated between NA - NA and completed their program of study within the normal timeframe. "Normal" timeframe for Associate Degree programs is defined as 24 months, and for Bachelor Degree programs is defined as 48 months. Students may finish in fewer months upon successful completion of all program requirements, attending full-time and remaining continuously enrolled. For example, for a two-year program the on-time completion rate would include all students who graduated between NA - NA and started within the prior two years.

On-time completion rates for students in programs other than an Associate or Bachelor program are calculated based on the designed timeframes of each individual's specific program version; therefore, the result may not fully correlate to the number of months displayed because the calculation may have included students in versions of the program with varying timeframes. The program length displayed for programs other than an Associate or Bachelor program represents the number of months defined as the normal timeframe for completion in which new students may finish the program upon successful completion of all program requirements, attending full-time and remaining continuously enrolled.

1  The current Institution includes all of the following campus locations:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

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