The Program in Depth

Successful completion of AIU’s Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design can help students develop the aesthetic and learn to use fashion design elements such as balance and proportion to create strong, relevant fashion designs.

You Can Learn How to:

  • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
  • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
  • Work effectively, both independently and collaboratively, setting goals and employing good project management skills, in relation to fashion design and marketing
  • Demonstrate knowledge of contemporary fashion and key theoretical issues relevant to fashion and at the forefront of the discipline.
  • Analyze fashion trends, consumer needs and preferences that are used to forecast, plan, develop and promote clothing lines
  • Engage in sustained problem solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments
  • Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace
  • Critically evaluate and articulate your understanding of your own and others' work and be able to devise and sustain a reasoned argument in relation to contemporary fashion

Some Courses You'll Take

At AIU, more of the courses you take are devoted to your field of interest, on average, than at other similar schools. For a Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design, your classes can include:

  • Fashion Portfolio I

    Fashion Portfolio I introduces you, as potential fashion designers, to the concepts, techniques and uses of various media that will enable you to comm...

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  • Fashion Trends

    In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You w...

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  • Womenswear II

    In Womenswear II you will build, expand on and apply technical, theoretical and design skills and knowledge from 3D Form I to III (also Textiles for F...

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Course content subject to change

Receive College Credit for Your Past Training and Experience

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

You can transfer in up to 75% of your qualifying credits, allowing you to save up to 75% on tuition and earn your bachelor’s degree in as little as 9 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly half of all AIU students earned transfer credit based for previous work, military or educational experience.

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Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:

Gainful Employment and Other Student Disclosures

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Program Disclosure Information for:
AIU Atlanta - Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Design

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2009 and 10/15/2009 who completed within 150% of the normal time period:


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Don't forget:
Classes start August 22!