Program Details

Successful completion of AIU’s Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design can help students develop the aesthetic and learn to use fashion design elements such as balance and proportion to create strong, relevant fashion designs.

You Can Learn How to:

  • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
  • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
  • Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace
  • Work effectively, both independently and collaboratively, setting goals and employing good project management skills, in relation to fashion design and marketing
  • Engage in sustained problem solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments
  • Analyze fashion trends, consumer needs and preferences that are used to forecast, plan, develop and promote clothing lines
  • Critically evaluate and articulate your understanding of your own and others' work and be able to devise and sustain a reasoned argument in relation to contemporary fashion

General Education

COMP 101 Introduction to Computers

4.5

COMP 102 Introduction to Computers Lab

1.5

ENGL 106 English Composition I

4.5

ENGL 107 English Composition II

4.5

HUMA 205 Art Appreciation

4.5

HUMA 215 Topics in Cultural Studies

4.5

 

MATH 125 General College Mathematics

4.5

or

 

MATH 133 College Algebra

4.5

 

PHIL 201 Introduction to Philosophy

4.5

or

 

PRES 111 Presentation Essentials

4.5

 

SSCI 206 Aspects of Psychology

4.5

SSCI 210 Sociology

4.5

SCIE 206 Biology

4.5

SCIE 207 Biology Lab

1.5

SCIE 210 Environmental Science

4.5

SCIE 211 Environmental Science Lab

1.5

General Education Electives (1)

4.5

Total Credit Hours: 58.5

 

General Electives

General Elective

4.5

Internship/General Elective

4.5

Total Credit Hours: 9

 

Lower Division Core

FASH 201 Design Process

4.5

FASH 202 Drawing and Design Principles

4.5

FASH 206 Marketing for Fashion

4.5

FASH 209 The Fashion Cycle

4.5

FASH 212 Historical & Contextual Studies

4.5

FASH 227 Sewing Techniques

4.5

Total Credit Hours: 27

Upper Division Core

FASH 221 Fashion Portfolio I

4.5

FASH 300 Creative Drape

4.5

FASH 303 Womenswear I

4.5

FASH 311 3D Form III

4.5

FASH 340 Computer Applications for Fashion

4.5

FASH 343 Textiles

4.5

FASH 403 Final Fashion Portfolio

4.5

Total Credit Hours: 31.5

Specialization

Fashion Design

FASH 205 3D Form I

4.5

FASH 207 3D Form II

4.5

 

FASH 208 Promoting Fashion

4.5

or

 

FASH 214 Targeting Customers

4.5

 

FASH 301 Fashion Trends

4.5

FASH 305 Womenswear II

4.5

 

FASH 309 Styling Fashion

4.5

or

 

FASH 409 Visual Merchandising

4.5

 

FASH 315 Fashion Accessories

4.5

FASH 350 Fashion Portfolio II

4.5

FASH 355 Fashion Event Management

4.5

FASH 401 Collection Project

4.5

FASH 405 Fashion Menswear

4.5

 

FASH 312 CAD for Fashion Marketing

4.5

or

 

FASH 412 CAD for Fashion II

4.5

 

FASH 410 Fashion Collection I

4.5

FASH 420 Fashion Collection II

4.5

FASH 430 Fashion Collection III

4.5

 

FASH 440 Fashion Business

4.5

or

 

FASH 407 Fashion Thesis

4.5

or

 

MGMT 442 Performance Management and Employee Services

4.5

At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:

Fashion Portfolio I

Fashion Portfolio I introduces you, as potential fashion designers, to the concepts, techniques and uses of various media that will enable you to communicate your ideas. This will be achieved through drawing live models using line and color, representing texture and movement. This will develop your perception and visual interpretation of garments and how they relate to the human form.

Fashion Trends

In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities.

CAD for Fashion Marketing

CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class.

Fashion Accessories

In Fashion Accessories you will be introduced to the specialist cutting and manufacturing skills involved in creating accessories. While building on existing conceptual and design skills, you will develop a strong understanding of the accessories market place and the relationship between this and the fashion garment industry. You will produce a small range of pieces with the opportunity to explore millinery, glove making and fashion bags or shoes. This course provides the option to design for men or women.

Styling Fashion

In Styling Fashion you will explore the skills required for this growing specialty in the fashion industry. The stylist creates the visual fashion story whether it is for art, photography, video, window display, advertising, promotions or fashion shows. You will have the opportunity, in groups, to spend time in a photographic studio and on location to develop an understanding of the role of stylist on fashion shoots and other scenarios.

Fashion Event Management

In Fashion Event Management you will be introduced to the different roles that have to work together in order to create a successful fashion event. You will develop an understanding of traditional runway shows and other fashion events such as exhibitions, seasonal press days and PR marketing activities to understand their role within contemporary fashion. You will learn the theory of fashion event production through lectures and guest talks and work in teams to plan a professional event.

Receive College Credit for Your Past Training and Experience

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

You can transfer in up to 75% of your qualifying credits, allowing you to save up to 75% on tuition and earn your bachelor’s degree in as little as 9 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly half of all AIU students earned transfer credit based for previous work, military or educational experience.

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Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Design

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2009 and 10/15/2009 who completed within 150% of the normal time period:

34%

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Don't forget:
Classes start October 3!