Program Details

Program Outline

Successful completion of AIU’s Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Marketing can help students learn the variety of functions and steps associated with getting fashion designs to the consumer.

You Can Learn How to:

  • Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities
  • Demonstrate a confident understanding of key theoretical and other issues at the forefront of the fashion marketing industry
  • Know how to promote your work professionally in the contemporary fashion marketplace and present work visually, verbally and through text, confidently employing current industry practices, including digital technologies
  • Confidently engage in critical thinking, analysis, problem-solving, reflection and evaluation in relation to fashion marketing and your own and others’ work
  • Independently apply ideas and knowledge creatively to generate ideas, concepts, proposals, solutions and reasoned arguments to a given or self-initiated brief
  • Analyze and interpret trend and market information towards the creation of market ideas.
  • Effectively self-manage, set goals, meet deadlines and anticipate and accommodate change in independent and team work
  • Study the fashion industry, its products, markets, how consumer needs and characteristics affect areas such as production, management, sourcing, marketing and merchandising
  • Evaluate the quality of design, materials and construction techniques that are used in commercially produced and hand-made textiles, apparel and accessories
  • Present and promote design and marketing concepts
  • Apply design and marketing skills to exploring material and developing ideas
  • Generate concepts, proposals, solutions and arguments in response to design and marketing problems and self-initiated briefs
  • Analyze and interpret trend and market information toward the creation of design ideas

General Education

COMP 101Introduction to Computers

4.5

COMP 102Introduction to Computers Lab

1.5

ENGL 106English Composition I

4.5

ENGL 107English Composition II

4.5

HUMA 205Art Appreciation

4.5

HUMA 215Topics in Cultural Studies

4.5

MATH 125General College Mathematics

4.5

or

MATH 133College Algebra

4.5

PHIL 201Introduction to Philosophy

4.5

or

PRES 111Presentation Essentials

4.5

SSCI 206Aspects of Psychology

4.5

SSCI 210Sociology

4.5

SCIE 206Biology

4.5

SCIE 207Biology Lab

1.5

SCIE 210Environmental Science

4.5

SCIE 211Environmental Science Lab

1.5

General Education Electives (1)

4.5

Total Credit Hours:58.5

General Electives

General Elective

4.5

Internship/General Elective

4.5

Total Credit Hours:9

Lower Division Core

FASH 201Design Process

4.5

FASH 202Drawing and Design Principles

4.5

FASH 206Marketing for Fashion

4.5

FASH 209The Fashion Cycle

4.5

FASH 212Historical & Contextual Studies

4.5

FASH 227Sewing Techniques

4.5

Total Credit Hours:27

Upper Division Core

FASH 221Fashion Portfolio I

4.5

FASH 300Creative Drape

4.5

FASH 303Womenswear I

4.5

FASH 3113D Form III

4.5

FASH 340Computer Applications for Fashion

4.5

FASH 343Textiles

4.5

FASH 403Final Fashion Portfolio

4.5

Total Credit Hours:31.5

Specialization

Fashion Marketing

FASH 2053D Form I

4.5

FASH 2073D Form II

4.5

FASH 208Promoting Fashion

4.5

FASH 214Targeting Customers

4.5

FASH 301Fashion Trends

4.5

FASH 304Fashion Product Development

4.5

FASH 306Fashion Branding

4.5

FASH 308Media & PR

4.5

FASH 310Fashion Buying

4.5

FASH 312CAD for Fashion Marketing

4.5

or

FASH 412CAD for Fashion II

4.5

FASH 314Strategic Fashion Marketing

4.5

FASH 408Professional Development

4.5

FASH 309Styling Fashion

4.5

or

FASH 409Visual Merchandising

4.5

FASH 411Final Fashion Marketing Project I

4.5

FASH 421Final Fashion Marketing Project II

4.5

FASH 431Final Fashion Marketing Project III

4.5

Classes Overview

At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:

Fashion Buying

Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation and profitability analysis.

Fashion Branding

In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a "desirability factor" for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies.

CAD for Fashion Marketing

CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class.

Strategic Fashion Marketing

Strategic Fashion Marketing gives students the opportunity to develop marketing strategies and tactics, from initial concept to finished proposal. Students will utilize elements of management leadership, critical thinking, problem-solving and creative skills to develop a strategic marketing initiative and implementation plan.

Visual Marketing

Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays and wall elevations). Visual merchandising in the e-tailing environment is also examined.

Final Fashion Marketing Project I

In Final Fashion Marketing Project I you have the opportunity to undertake a sustained period of self-directed research to employ all of your learning, to explore an area of interest to you. The area selected needs to be related to your studies of fashion marketing. You will be expected to work autonomously and to use tutor guidance to inform your work. You will work on an individual project. Group tutorials will enable you to learn from each other and gain mutual support.

Receive College Credit for Your Past Training and Experience

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

You can transfer in up to 75% of your qualifying credits, allowing you to save up to 75% on tuition and earn your bachelor’s degree in as little as 9 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly half of all AIU students earned transfer credit based for previous work, military or educational experience.

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Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Marketing

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2009 and 10/15/2009 who completed within 150% of the normal time period:

34%

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Don't forget:
Classes start October 3!