The Program in Depth

Successful completion of AIU’s Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Marketing can help students learn the variety of functions and steps associated with getting fashion designs to the consumer.

You Can Learn How to:

  • Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities.
  • Demonstrate a confident understanding of key theoretical and other issues at the forefront of the fashion marketing industry.
  • Know how to promote your work professionally in the contemporary fashion marketplace and present work visually, verbally and through text, confidently employing current industry practices, including digital technologies.
  • Confidently engage in critical thinking, analysis, problem-solving, reflection and evaluation in relation to fashion marketing and your own and others’ work.
  • Independently apply ideas and knowledge creatively to generate ideas, concepts, proposals, solutions and reasoned arguments to a given or self-initiated brief.
  • Analyze and interpret trend and market information towards the creation of market ideas.
  • Effectively self-manage, set goals, meet deadlines and anticipate and accommodate change in independent and team work.
  • Study the fashion industry, its products, markets, how consumer needs and characteristics affect areas such as production, management, sourcing, marketing and merchandising
  • Evaluate the quality of design, materials and construction techniques that are used in commercially produced and hand-made textiles, apparel and accessories
  • Present and promote design and marketing concepts
  • Apply design and marketing skills to exploring material and developing ideas.
  • Generate concepts, proposals, solutions and arguments in response to design and marketing problems and self-initiated briefs
  • Analyze and interpret trend and market information toward the creation of design ideas

Some Courses You'll Take

At AIU, more of the courses you take are devoted to your field of interest, on average, than at other similar schools. For a Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Marketing, your classes can include:

  • Fashion Buying

    Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulation...

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  • Fashion Branding

    In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal a...

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  • CAD for Fashion Marketing

    CAD for Fashion Marketing reinforces the application of creative software (Photoshop, Illustrator, etc.), to advance students’ fashion presentations, ...

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Course content subject to change

Receive College Credit for Your Past Training and Experience

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

You can transfer in up to 75% of your qualifying credits, allowing you to save up to 75% on tuition and earn your bachelor’s degree in as little as 9 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly half of all AIU students earned transfer credit based for previous work, military or educational experience.

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Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Fine Arts in Fashion Marketing and Design (BFA): Specialization in Fashion Marketing

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2009 and 10/15/2009 who completed within 150% of the normal time period:


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Don't forget:
Classes start August 22!