AIU Blog

The AIU blog shares ideas, information and tips aimed at helping you get ahead personally and professionally, with topics ranging from online learning success to career development.


How Professors are Engaging Students through Social Media

Social media and the online world have permeated modern culture. Social media communities, such as Facebook, Twitter and LinkedIn are part of most people’s daily lives. Individuals and companies have accounts on multiple social platforms used for tasks from marketing to just staying in touch. Now, many faculty members are using social media in traditional and online university programs to help students who are pursuing college degrees.

Potential Benefits of Social Media in Higher Education

Social media has the potential to improve student learning in online programs and make class more engaging.

  • Low-Cost Option: High-tech options provide an opportunity for faculty to deliver course materials in virtual classrooms instead of traditional lecture halls. This saves on overhead costs, such as heating and cooling, and lighting and maintenance costs. Online learning lets students save additional money on gas.
  • Engagement: Some faculty use Twitter as a tool to let students participate in class. Students can send tweets during lectures to ask questions or comment on the material. This method can help students learn because they are engaged, and it could give faculty confidence that students are paying attention.
  • Personalization: Students who don't feel connected to their instructors may feel daunted, which can prevent them from developing passion for the subject. Social media can let faculty and students become better acquainted outside of class. Facebook updates and tweets let students know what interests faculty members have in their lives outside of college.
  • Networking. Social media makes connecting easier. Students in online programs, who might never meet their classmates in person, can still feel as though they’re getting the social benefits of a college degree by getting to know each other on Facebook and through Twitter. You’re probably going to an online university to learn real world skills, and professional networking sites, such as LinkedIn, can connect you to people in the field.

How One AIU Instructor is Using Social Media

Andrea Millazzo is an example of a college instructor who uses social media to connect. Students can follow her tweets on business news and marketing strategies to enhance their education, and they can see her personal followers to gain an understanding of Ms. Millazzo’s personal interests. Along with being an adjunct instructor of Business and Marketing at American InterContinental University, Ms. Millazzo is a PR Newswire Senior Audience Researcher and an abstract artist.

Social media is integral to contemporary daily life, and many faculty members have embraced it as a potential benefit for their classrooms. The technology is constantly developing, and faculty continues to grow with it as they help evolve better ways to use it.

This article is presented by AIU. Contact us today if you’re interested in an opportunity to develop knowledge and relevant skills with an industry-current degree program from AIU.

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