Program Details

Our Bachelor of Business Administration degree with a Generalist Specialization combines core courses in business fundamentals with in-depth study customized to your areas of interest. Choose from among our specialization business courses to get an education that helps you reach your goals.

We can help you learn how to:

  • Utilize team building and leadership skills and employ methods for improving decision-making
  • Apply quantitative tools to analyze contemporary business functions and practices
  • Understand the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment
  • Employ current operations and marketing management practices and principles used in the business environment
  • Examine the implications of technology and the Internet on today's businesses
  • Recognize and manage potential ethical and legal conflicts in today's business environment
  • Master accounting methods for planning and controlling operations through budgets, responsibility centers and cost management
  • Assess the implications of forecasting, capital budgeting, working capital management and project risk management

General Education

The Generalist specialization provides students the opportunity to transfer in or take specialization courses in any area of Business. The courses below are suggestions but may be substituted for any upper level course in the Business discipline.

BUSN 125 Applied Business Mathematics

4.5

COMP 101 Introduction to Computers

4.5

COMP 102 Introduction to Computers Lab

1.5

ECON 220 Microeconomics

4.5

ECON 224 Macroeconomics

4.5

ENGL 106 English Composition I

4.5

ENGL 107 English Composition II

4.5

HUMA 205 Art Appreciation

4.5

HUMA 215 Topics in Cultural Studies

4.5

PRES 111 Presentation Essentials

4.5

 

 

SCIE 206 Biology

4.5

SCIE 207 Biology Lab

1.5

SCIE 210 Environmental Science

4.5

SCIE 211 Environmental Science Lab

1.5

General Education Electives (1)

4.5

Total Credit Hours: 58.5

 

General Electives

A combination of 8 electives dependent on Program

Total Credit Hours: 36

Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, in place of HUMA 205 Art Appreciation; and FASH 209, Fashion Cycle, in place of one General Elective.

Lower Division Core

ACCT 205 Principles of Accounting I

4.5

BUSN 105 Introduction to Business

4.5

BUSN 150 Legal and Ethical Environment of Business

4.5

MKTG 205 Principles of Marketing

4.5

Total Credit Hours: 18

Upper Division Core

ACCT 310 Managerial Accounting

4.5

BUSN 311 Quantitative Methods and Analysis

4.5

FINA 310 Financial Management

4.5

MGMT 310 Management and Leadership of Organizations

4.5

MGMT 315 Survey of Human Resource Management

4.5

MGMT 305 Management Information Systems

4.5

Total Credit Hours: 27

Specialization

Generalist

The Generalist specialization provides students the opportunity to transfer in or take specialization courses in any area of Business. The courses below are suggestions but may be substituted for any upper level course in the Business discipline.

BUSN 310 International Legal and Ethical Issues in Business

4.5

or

 

Specialization Elective

 

 

 

FINA 425 Budgeting

4.5

MGMT 335 Personnel and Organization Policy

4.5

or

 

Specialization Elective

 

MGMT 340 Building Teams and Resolving Conflict

4.5

or

 

Specialization Elective

 

MGMT 345 Diversity in the Workforce

4.5

or

 

Specialization Elective

 

MGMT 412 Project Management

4.5

or

 

Specialization Elective

 

MGMT 415 Global Operations Management

4.5

or

 

Specialization Elective

 

MGMT 436 Managing Organizational Change

4.5

or

 

Specialization Elective

 

MGMT 499 Program Capstone

4.5

At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:

International Legal and Ethical Issues in Business

This course presents the ethical and legal issues of business including contracts, agency law and investor protection.

Budgeting

This course will provide fundamental understanding of budgeting, budgeting process and includes a practical guide for preparing financial budgets.

Building Teams and Resolving Conflict

Methods of building cohesive teams and diffusing confrontation will be discussed. Students will also explore the opportunities and challenges that arise from a diverse workforce.

Global Operations Management

This course explores basic operations management in modern organizations which involves design, management and improvement of productive processes. Subjects include critical path methods (CPM), PERT Charts, Resource Allocations, Gantt Charts, budgeted cost of work scheduled, budgeted cost of work performed, actual cost of work performed, and projects associated with services and the manufacture of products including fast delivery to the ultimate consumer.

Managing Organizational Change

This course presents both conceptual and experiential approaches to the topic of organizational change and organization development. Special emphasis is placed on developing interpersonal skills in order to analyze situations.

Personnel and Organization Policy

In order to select and secure proper human resources for organizational needs, personnel policies must be in place to guide personnel selection, compensation planning and performance management. In addition, policies must be established for progressive disciplinary process and motivational alternatives. These policies must be linked with organizational strategy to develop human resources as a competitive advantage. They must also be linked with proper career management and employee retention activities.

Management Analysis

Management analysis involves adapting and improving internal processes in order to help the company run more smoothly, make the best use of resources, and become more cost efficient.

  • Main skills required: Project and resource management, critical thinking and problem solving, and interpersonal skills
  • Common industries: Many private sector corporations, especially those that are growing or undergoing major shifts due to scaling

Financial Analysis

In this area, you would help your company make decisions about how to maximize profits. That might involve analyzing ROI to adjust pricing of products and services, setting quarterly budgets and internal pay structures, or making recommendations on investments.

  • Main skills required: Accounting and basic math skills, attention to detail, and strong understanding of economics
  • Common industries: Investment firms, insurance and finance, and government agencies

Market-Research Analysis

People in the market-research field are responsible for following industry trends and tracking changes in supply and demand to better determine what consumers are most interested in purchasing. Based on this research, they’ll make recommendations regarding the sale, production, and marketing of a company's products and services.

  • Main skills required: Detail-oriented and self-directed, able to identify patterns and trends, critical thinking
  • industries: Finance, insurance, retail, B2B sales, and marketing

Marketing Management

In this field, you would work with a company's creative team to plan and oversee deployment of advertising strategies. You would be primarily responsible for generating awareness and interest around new products and making decisions based on information provided by financial and market-research analysts.

  • Main skills required: Creativity, leadership, communication and interpersonal skills, and strong organizational skills
  • Common industries: Advertising and marketing, retail, manufacturing

Sales Management

Sales management involves being responsible for developing and implementing sales plans, possibly across multiple regions and markets. It may also involve managing a full or part-time sales staff, setting required sales quotas, analyzing sales team performance, and establishing training guidelines.

  • Main skills required: Leadership, customer service, and interpersonal skills
  • Common industries: Most industries that require buying and selling of products and services— especially retail, insurance, and manufacturing

Sales

In this field, you would work closely with clients and potential clients to negotiate sales of a company's products and services, answer questions, set prices, and resolve customer problems. Depending on the industry, sales work may involve travel to meet with customers within a designated region.

  • Main skills required: Customer service, strong virtual and remote communication skills, and strong persuasive abilities
  • Common industries: Pharmaceuticals, technical and manufacturing, wholesale

Human-Resource Management

People in human resources help direct the recruitment and hiring process, handle administrative tasks like dispersal of benefits and payroll, and act as arbitrators of internal conflicts and employee issues.

  • Main skills required: Strong interpersonal, organizational, and administrative skills
  • Common industries: Most companies have human-resources departments, from small local businesses to large corporations
ACBSP

AIU’s business administration degree programs with all their specializations are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).Learn More

The ACBSP accreditation means that AIU’s business administration programs meet the rigorous standards of this leading accreditation association. It helps ensure that what we teach is industry-current and industry-relevant in today’s business environment and can make your meaningful in the marketplace.

A Flexible Degree That Fits Your Life

Real-World Education

You’ll study under professors who are industry specialists , learning the relevant skills, fundamental practices and specific knowledge related to your field.

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Career Support

Our Career Services team can help students with job search strategies, resume help, practice interviews, networking opportunities and more.

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Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:



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Don't forget:
Classes start October 3!