Program Details

Program Outline

Program Outline

Our Bachelor of Business Administration degree with a Generalist Specialization combines core courses in business fundamentals with in-depth study customized to your areas of interest. Choose from among our specialization business courses to get an education that helps you reach your goals.

We can help you learn how to:

  • Utilize team building and leadership skills and employ methods for improving decision-making
  • Apply quantitative tools to analyze contemporary business functions and practices
  • Understand the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment
  • Employ current operations and marketing management practices and principles used in the business environment
  • Examine the implications of technology and the Internet on today's businesses
  • Recognize and manage potential ethical and legal conflicts in today's business environment
  • Master accounting methods for planning and controlling operations through budgets, responsibility centers and cost management
  • Assess the implications of forecasting, capital budgeting, working capital management and project risk management

Download program detail PDF



Degree Requirements

General Education
BUSN125Applied Business Mathematics4.5
COMP101Introduction to Computers4.5
COMP102Introduction to Computers Lab1.5
ENGL106English Composition I4.5
ENGL107English Composition II4.5
HUMA205Art Appreciation4.5
HUMA215Topics in Cultural Studies4.5
PRES111Presentation Essentials4.5
SCIE207Biology Lab1.5
SCIE210Environmental Science4.5
SCIE211Environmental Science Lab1.5
General Education Electives (1)4.5
Total Credit Hours:58.5

General Electives

A combination of 8 electives dependent on Program

Total Credit Hours:36

Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, in place of HUMA 205 Art Appreciation; and FASH 209, Fashion Cycle, in place of one General Elective.

Lower Division Core
ACCT205Principles of Accounting I4.5
BUSN105Introduction to Business4.5
BUSN150Legal and Ethical Environment of Business4.5
MKTG205Principles of Marketing4.5
Total Credit Hours:18
Upper Division Core
ACCT310Managerial Accounting4.5
BUSN311Quantitative Methods and Analysis4.5
FINA310Financial Management4.5
MGMT310Management and Leadership of Organizations4.5
MGMT315Survey of Human Resource Management4.5
MGMT305Management Information Systems4.5
Total Credit Hours:27

Specialization Options


The Generalist specialization provides students the opportunity to transfer in or take specialization courses in any area of Business. The courses below are suggestions but may be substituted for any upper level course in the Business discipline.

BUSN310International Legal and Ethical Issues in Business4.5
Specialization Elective
MGMT335Personnel and Organization Policy4.5
Specialization Elective
MGMT340Building Teams and Resolving Conflict4.5
Specialization Elective
MGMT345Diversity in the Workforce4.5
Specialization Elective
MGMT412Project Management4.5
Specialization Elective
MGMT415Global Operations Management4.5
Specialization Elective
MGMT436Managing Organizational Change4.5
Specialization Elective
MGMT499Program Capstone4.5

Total Credit Hours: 180

AIU's Bachelor of Business Administration (BBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Classes Overview

Classes Overview

At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:

International Legal and Ethical Issues in Business

This course presents the ethical and legal issues of business including contracts, agency law and investor protection.


This course will provide fundamental understanding of budgeting, budgeting process and includes a practical guide for preparing financial budgets.

Building Teams and Resolving Conflict

Methods of building cohesive teams and diffusing confrontation will be discussed. Students will also explore the opportunities and challenges that arise from a diverse workforce.

Global Operations Management

This course explores basic operations management in modern organizations which involves design, management and improvement of productive processes. Subjects include critical path methods (CPM), PERT Charts, Resource Allocations, Gantt Charts, budgeted cost of work scheduled, budgeted cost of work performed, actual cost of work performed, and projects associated with services and the manufacture of products including fast delivery to the ultimate consumer.

Managing Organizational Change

This course presents both conceptual and experiential approaches to the topic of organizational change and organization development. Special emphasis is placed on developing interpersonal skills in order to analyze situations.

Personnel and Organization Policy

In order to select and secure proper human resources for organizational needs, personnel policies must be in place to guide personnel selection, compensation planning and performance management. In addition, policies must be established for progressive disciplinary process and motivational alternatives. These policies must be linked with organizational strategy to develop human resources as a competitive advantage. They must also be linked with proper career management and employee retention activities.

Diversity in the Workplace

This course addresses the experience of work as it varies with gender and ethnic background. Topics include work-related stereotypes and attitudes, discrimination and harassment, career choice, occupational segregation, employment patterns, group differences related to fair testing and employment practices, and the relationship of diversity to processes such as supervision, leadership, mentoring and power.

Project Management

This course explores principles of project management to gain fundamental knowledge to enhance management outcomes including human resources management, communications management, scope management, quality management, scheduling/time management, cost and resource management, risk management, contract/procurement management, and project integration.

Management and Leadership of Organizations

This course examines the elements of management and leadership as they apply to modern organizations. Special emphasis is placed on organizational change, role of managers, and cultural differences found in today's management environment.

International Financial Management

This course discusses how multinational corporations make financial decisions. Topics include international cash management, hedging cash flows, international capital budgeting and international financing.

Financial Analysis

The course focuses on how to read, interpret and analyze financial statements. Topics include overview of financial statement analysis, liquidity and activity, analysis of solvency and capital structure, profitability, market strength and overall evaluation, cash flow and interim statement and segment analysis.

Program Capstone

The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/concentrations courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.

Course content subject to change.

Tuition and Fees

Tuition and Fees

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

Ways to Save

Ways to Save

From grants to military service to transfer credit, see the variety of ways you can save time and money on your degree at AIU.

  • Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
  • Military Discounts– AIU Online offers a 45% tuition discount to active military undergraduate students and a 20% tuition discount to active military graduate students, including members of the Reserves and National Guard
  • Transfer Credit – AIU’s transfer-friendly policy lets you transfer in up to 75% of the qualifying credits you need toward your degree
  • Prior Learning Credit – You can receive credits for past college courses, military service, or work experience

For more information, download AIU guides below:

  • Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
  • Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
  • Transfer Credits Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your past work and military experience
Career Paths

Career Paths

Management Analysis

Management analysis involves adapting and improving internal processes in order to help the company run more smoothly, make the best use of resources, and become more cost efficient.

  • Main skills required: Project and resource management, critical thinking and problem solving, and interpersonal skills
  • Common industries: Many private sector corporations, especially those that are growing or undergoing major shifts due to scaling

Financial Analysis

In this area, you would help your company make decisions about how to maximize profits. That might involve analyzing ROI to adjust pricing of products and services, setting quarterly budgets and internal pay structures, or making recommendations on investments.

  • Main skills required: Accounting and basic math skills, attention to detail, and strong understanding of economics
  • Common industries: Investment firms, insurance and finance, and government agencies

Market-Research Analysis

People in the market-research field are responsible for following industry trends and tracking changes in supply and demand to better determine what consumers are most interested in purchasing. Based on this research, they’ll make recommendations regarding the sale, production, and marketing of a company's products and services.

  • Main skills required: Detail-oriented and self-directed, able to identify patterns and trends, critical thinking
  • industries: Finance, insurance, retail, B2B sales, and marketing

Marketing Management

In this field, you would work with a company's creative team to plan and oversee deployment of advertising strategies. You would be primarily responsible for generating awareness and interest around new products and making decisions based on information provided by financial and market-research analysts.

  • Main skills required: Creativity, leadership, communication and interpersonal skills, and strong organizational skills
  • Common industries: Advertising and marketing, retail, manufacturing

Sales Management

Sales management involves being responsible for developing and implementing sales plans, possibly across multiple regions and markets. It may also involve managing a full or part-time sales staff, setting required sales quotas, analyzing sales team performance, and establishing training guidelines.

  • Main skills required: Leadership, customer service, and interpersonal skills
  • Common industries: Most industries that require buying and selling of products and services— especially retail, insurance, and manufacturing


In this field, you would work closely with clients and potential clients to negotiate sales of a company's products and services, answer questions, set prices, and resolve customer problems. Depending on the industry, sales work may involve travel to meet with customers within a designated region.

  • Main skills required: Customer service, strong virtual and remote communication skills, and strong persuasive abilities
  • Common industries: Pharmaceuticals, technical and manufacturing, wholesale

Human-Resource Management

People in human resources help direct the recruitment and hiring process, handle administrative tasks like dispersal of benefits and payroll, and act as arbitrators of internal conflicts and employee issues.

  • Main skills required: Strong interpersonal, organizational, and administrative skills
  • Common industries: Most companies have human-resources departments, from small local businesses to large corporations

Take the next step. Classes Start !


Fill out this brief form and an admissions
advisor will contact you within the next day.

By clicking the button below you agree to be contacted by AIU about education services (including through automated and/or pre-recorded means, e.g. dialing and text messaging) via telephone, mobile device (including SMS and MMS), and/or email, even if your telephone number or email address is on a corporate, state or the National Do Not Call Registry, and you agree to our Terms of Use and Privacy Policy. You understand that your consent is not required as a condition to purchase a good or service.

Request Information

By clicking the button below you agree to be contacted by AIU about education services (including through automated and/or pre-recorded means, e.g. dialing and text messaging) via telephone, mobile device (including SMS and MMS), and/or email, even if your telephone number or email address is on a corporate, state or the National Do Not Call Registry, and you agree to our Terms of Use and Privacy Policy. You understand that your consent is not required as a condition to purchase a good or service.

Request Information

By clicking the button below you agree to be contacted by AIU about education services (including through automated and/or pre-recorded means, e.g. dialing and text messaging) via telephone, mobile device (including SMS and MMS), and/or email, even if your telephone number or email address is on a corporate, state or the National Do Not Call Registry, and you agree to our Terms of Use and Privacy Policy. You understand that your consent is not required as a condition to purchase a good or service.

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
-- Select Campus above --

Employment Rates:

Select a campus for rate information.

- Graduation Rate

Select a campus for rate information.

Classes Start