Guest post by: Casey Slott, Senior Marketing and Community Relations Manager, Educational Alliance Center (EAC)
American InterContinental University (AIU) participated as an exhibitor at INTEROP-New York last month. INTEROP is an independently organized conference and exhibition designed to empower information technology professionals to make smart business decisions. INTEROP holds annual conferences in Las Vegas and New York as well as international locations.
INTEROP offers a strong combination of educational content, a dynamic exhibition of technology providers and peer networking to IT professionals across all industries. INTEROP is an annual conference in Las Vegas and New York as well as international locations. Some of our marketing efforts included advertising in the INTEROP pocket guide; hosting our Business-Skills Gap Whitepaper on the INTEROP website and participating in social media activities with LinkedIn and Twitter, including live-tweeting the INTEROP event.
The purpose of the event was to gain awareness and understanding of market trends affecting IT professionals and to establish new B2B relationships/enhance current relationships, build brand awareness and generate new students leads.
EAC attendees: Matt Charpentier, Director, Business Development, Mike Perlongo, Business Development Consultant and Gary Bonner, Business Development Consultant. The EAC was very excited to have Tanya MacNeil, Program Chair, IT participate in the event as well and offer her vast knowledge and expertise.