You landed the interview. Congratulations. The most important way to prepare for an interview is by researching your potential employer. Not only will your knowledge of the organization reflect well on you in the interview but it will also help you determine whether it will be a place where you want to work.
- The most direct way to do research is on the organization’s website. The sections “About Us” or “Our History” will give you a sense of the character of the company and its background.
- Familiarize yourself with the products or services it offers.
- Call customer service or sales. Ask for further information on a certain product or service. Is the representative friendly and helpful? The way a company treats its customers may also reflect the work environment there.
- Do an internet search. This will, of course, bring up the organization website as well as produce recent news articles that feature the organization. Recent news articles will give you a very up-to-date idea of what the organization has been doing lately as opposed to their website, which could have been unchanged for some time.
- Look up ads for the company’s services or products. These can give you an idea of the company’s brand and “voice.”
- Look for the organization on Better Business Bureau, which rates companies by their good business practices such as customer service and truth in advertising.
- Get an idea of what the day-to-day life is working for the organization by talking to current or former employees. This can be done most easily during an on-site interview where you will spend time within the work environment itself. Another tactic is to reach out to employees on LinkedIn or read posts by employees on sites such as glassdoor.com.
- Look up and follow the employer on social media channels like Facebook and Twitter. Review their recent updates to find out more about their culture and recent events or announcements.