Bachelor's Degree Programs in Fashion Marketing and Design (BFA)

The Bachelor of Fine Arts Fashion Marketing and Design (BFA) degree program enables students who are passionate about fashion design to develop as creative, design-focused fashion innovators and gain a good understanding of fashion marketing. This fashion degree combines theories and practices of fashion design with the principles that drive successful fashion marketing. Students will gain a comprehensive view of the responsibilities and experiences necessary for professionals looking to work in either or both of these industries.

Relevant Institutional/Programmatic Accreditation

American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit


    Today’s business careers are becoming increasingly specialized, challenging students to develop more extensive skills and expertise. AIU offers industry-focused degree specializations that allow you to take more courses in your field of interest than at other schools so you can develop the specific knowledge you need to move your career forward. Scroll down to view AIU’s degree specializations.

  • Fashion Design

    The Fashion Design specialization is designed to teach students how to develop creative ideas through fashion research, to prototype and construct garments and to design collections in both womenswear and menswear.

  • Fashion Marketing

    The Fashion Marketing specialization helps students develop their fashion design and garment construction skills, resulting in the creation of a design portfolio and also learn the business end of the fashion industry.

  • Costume Design

    AIU's Atlanta in Costume Design Specialization is no longer enrolling new students; however, the program still has had actively attending students within it.