The Program in Depth

Gain insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management.

You Can Learn How to:

  • Segment the market to achieve competitive advantage
  • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies

Some Courses You'll Take

At AIU, more of your program courses will be focused on this specialization than at other similar schools. For a Bachelor of Business Administration degree with a specialization in Marketing, your classes can include:

  • Marketing Management

    This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementa...

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  • Building Teams and Resolving Conflict

    One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and con...

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  • Public Relations

    This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and ...

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Course content subject to change

AIU’s business administration degree programs with all their specializations, except for Technology Management and Fashion Marketing, are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelor of Accounting, Master of Accounting, Bachelor of Healthcare Management and Master of Healthcare Management degree programs are not accredited by ACBSP.

Receive College Credit for Your Past Training and Experience

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

You can transfer in up to 75% of your qualifying credits, allowing you to save up to 75% on tuition and earn your bachelor’s degree in as little as 9 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly half of all AIU students earned transfer credit based for previous work, military or educational experience.

Request Information

This information will be used to contact you through various means, which may include: phone, email, and postal mail, about the programs and services that are offered

Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:



1 2013 AIU Employer Experience Research. Conducted by Breakthrough Insights, Naperville, IL

Gainful Employment and Other Student Disclosures

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Employment Rates:

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Don't forget:
Classes start June 6th!