The Program in Depth

Gain insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management.

You Can Learn How to:

  • Segment the market to achieve competitive advantage
  • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies

Some Courses You'll Take

At AIU, more of your program courses will be focused on this specialization than at other similar schools. For a Bachelor of Business Administration degree with a specialization in Marketing, your classes can include:

Marketing Management

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementa...

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Building Teams and Resolving Conflict

One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and con...

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Public Relations

This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and ...

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Course content subject to change

AIU’s business administration degree programs with all their specializations, except for Technology Management and Fashion Marketing, are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelor of Accounting, Master of Accounting, Bachelor of Healthcare Management and Master of Healthcare Management degree programs are not accredited by ACBSP.

What do employers say about AIU graduates?

4 out of 5

employers of AIU graduates say AIU graduates show leadership skills. 1

9 out of 10

employers feel AIU graduates are strong problem solvers. 1

4 out of 5

employers of AIU BBA graduates say they are likely to hire another AIU business graduate. 1

1 2013 AIU Employer Experience Research. Conducted by Breakthrough Insights, Naperville, IL

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

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Employment Rates:

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- Graduation Rate

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Don't forget:
Classes start January 4th!