Icon: design degrees in Atlanta BACHELOR OF FINE ARTS IN FASHION MARKETING (BFA) Marketing

The Bachelor of Fine Arts in Fashion Marketing (BFA) with a Specialization in Marketing degree program provides students the opportunity to learn what it takes to be an innovative, visionary marketer and develop an understanding of fashion marketing and build communication skills. Students in this fashion marketing degree program could learn how to develop innovative marketing solutions, based on sound analysis of market information. They are expected to learn skills that could help them be media-savvy and develop the ability to work autonomously on a wide range of fashion marketing programs and promotions.

Available At:

  • Next Start Date

    August 25, 2014

  • Total Credits

    180

  • Specialization Credits

    54

  • Program Length

    36 MONTHS

  • Request Information

Learning & Outcomes

Curriculum

Career Path

  • The Fashion Marketing specialization program is geared toward providing students with the most meaningful and responsive preparation for a potential career in the fashion industry. Students participating in the Fashion Marketing specialization can expect to learn to:

    • Study the fashion industry, its products, markets, how consumer needs and characteristics affect areas such as production, management, sourcing, marketing and merchandising.
    • Analyze the quality of design, materials, and construction techniques that are used in commercially produced and hand-made textiles, apparel and accessories.
    • Present and promote design and marketing concepts.
    • Generate concepts, proposals, solutions and arguments in response to design and marketing problems and self initiated briefs.
    • Evaluate and interpret trend and market information towards the creation of design ideas.
    • identify an area of study, and apply design and marketing skills to exploring material and developing ideas.
    • Skillfully and with imagination, explore, document and develop visual imagery.

  • Students in this program will engage in coursework that provides a comprehensive overview of the fashion industry and explores how consumer needs and characteristics affect areas such as production, management, sourcing, marketing and merchandising. Classes are taught by instructors with extensive knowledge of the field, who bring a real-world perspective to their coursework.

    SPECIALIZATION COURSES

    • Targeting Customers
    • Fashion Branding
    • Media & PR
    • Strategic Fashion Marketing
    • Fashion Event Management
    • Integrated Marketing
    • Contemporary Response
    • Professional Development
    • Fashion Business
    • Final Fashion Marketing Project
    • Final Fashion Marketing Project II
    • Final Fashion Marketing Project III

     

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • Graduates from the Fashion Marketing specialization program can expect to leave the program with the toolkit of skills and know-how necessary to embark on a career in the fashion industry.

    In addition to exploring the materials, resources, and different individuals involved in creating fashion marketing campaigns and promotions, students also engage in multiple opportunities to put their knowledge to the test and apply their skills to industry-based projects and assignments designed to give students insight into real-world scenarios.

Speak to an Advisor

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Student Disclosures

AIU Atlanta publishes certain disclosures on this website to assist students in understanding facts about their programs. Click to find aggregate and specific information that we provide pursuant to the United States Department of Education regulations.

Below you will find placement rates and other information tailored to your chosen campus and program.

  Program Disclosure Information for: AIU Atlanta - Bachelor of Fine Arts in Fashion Marketing (BFA): Specialization in Marketing

Program Costs

Q:
How much will this program cost me?
A:

  • $76,050.00Tuition & Fees
  • $6,600.00Books & Supplies
  • $19,375.00Room & Board

 

 

Tuition pricing is subject to change and can vary by location and program structure.

 

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Financing

Q:
What are my financing options to pay for this program?
A:

In addition to any grant or scholarship aid for which students might be eligible, students may use loans to finance their education. The median loan debt for graduates of this program is as follows:

  • $42,914.00Federal
  • $0.00Private
  • $0.00Institutional

 

 

The amounts shown above represent the median debt incurred by students of the given Institution who completed the program between 7/1/2012 and 6/30/2013.

 

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Success

Q:
How long will it take me to complete this program?
A:

This program could take 48 months to complete.

70% of the students graduating from this program completed in the designed timeframe.

Q:
What job opportunities exist for students in this area of study?
A:

View 2 opportunities

The occupation(s) listed here are derived from the Occupational Information Network (O*Net), which is developed under the sponsorship of the U.S. Department of Labor / Employment and Training Administration.

The specific program does not necessarily prepare students for, and graduates do not typically find employment in, all listed occupations. We cannot guarantee employment or salary.

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For additional information on program costs and available financial aid options, visit the Net Price Calculator

 

AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2007 and 10/15/2007 who completed within 150% of the normal time period: 21%

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/

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Employment Rates:

No Campus Rates are available.

Program Costs

The US Department of Education categorizes educational programs offered at an institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all educational programs with the same CIP Code and degree level are combined to calculate program costs. While these combined programs are similar, variations in tuition and fees can exist due to differences in location and/or program structure.

The costs shown are calculated using the average costs of all programs offered by the campus within the same CIP Code and degree type, for students that complete the program within the normal period of time.

Room and Board information represents the average cost of optional institutional housing where offered.

This Campus is part of a larger institution that contains the following additional campuses:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

The costs of similar programs calculated as an average across all campuses for this Institution are as follows:

  • $74,395.45Tuition & Fees
  • $7,066.82Books & Supplies
  • $1,761.36Room & Board

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Financing

The US Department of Education categorizes educational programs offered at an Institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all similar educational programs for the given Institution1, with the same CIP Code and degree level are combined to calculate Loan Debt. While these combined programs are similar in nature, variations in program costs may exist due to differences in location and/or program structure. Accordingly, the debt amount shown may exceed the specific program's tuition and fees.

The Financing amounts represent the median debt from federal Title IV loans, private educational loans and institutional2 payment plans incurred by all graduates of the given Institution, CIP Code and Degree level.

1  The current Institution includes all of the following campus locations:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

2  Institutional debt is the amount owed by the students directly to the institution within 30 days after graduation related to the educational program.

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Program Completion

The US Department of Education categorizes educational programs offered at an Institution by CIP code (Classification of Instructional Program codes as defined by the Department of Education) and degree level (Associates, Bachelors, etc…). For that reason, all similar educational programs for the given Institution1, with the same CIP Code and degree level are combined when determining On Time Completion Rates.

On-Time Completion Rates are calculated in compliance with U.S. Department of Education requirements for Gainful Employment. The rate represents the percentage of students who graduated between 7/1/2012 - 6/30/2013 and completed their program of study within the normal timeframe. "Normal" timeframe for Associate Degree programs is defined as 24 months, and for Bachelor Degree programs is defined as 48 months. Students may finish in fewer months upon successful completion of all program requirements, attending full-time and remaining continuously enrolled. For example, for a two-year program the on-time completion rate would include all students who graduated between 7/1/2012 - 6/30/2013 and started within the prior two years.

On-time completion rates for students in programs other than an Associate or Bachelor program are calculated based on the designed timeframes of each individual's specific program version; therefore, the result may not fully correlate to the number of months displayed because the calculation may have included students in versions of the program with varying timeframes. The program length displayed for programs other than an Associate or Bachelor program represents the number of months defined as the normal timeframe for completion in which new students may finish the program upon successful completion of all program requirements, attending full-time and remaining continuously enrolled.

1  The current Institution includes all of the following campus locations:

  • AIU - ONLINE
  • AIU - South Florida
  • AIU - Atlanta
  • AIU - Houston

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