Bachelor of Business Administration (BBA): Specialization in Marketing
This Bachelor of Business Administration (BBA) degree program features a specialization in Marketing and is designed so it may provide a solid background in business fundamentals, followed by an examination of specific aspects related to the field of marketing. Courses are structured to assist students in the development of their goals as they can acquire knowledge and skills common to today's marketing professionals.
To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.
Marketing professionals play a key role in helping a business stay competitive in today's global marketplace. They help successful businesses understand their markets and develop relationships with their customers. The focus of marketing activities is to help get goods or services to users/consumers, to change behaviors or to influence ideas. Marketing skills are a necessity in many settings and professions in order to ensure economic survival.
The goal of the BBA program with a specialization in Marketing is to help students acquire a solid foundation in business fundamentals while giving them an opportunity to study and apply the fundamentals of marketing within an organization and the market environment.
In this curriculum, students can be challenged to focus on marketing strategy and the development of a marketing mix.
The AIU BBA with a specialization in Marketing gives students an opportunity to explore the application of management principles to the marketing function. Emphasis could be placed on the application of planning, implementation, controlling and evaluation of marketing strategies as the means for achieving an organization's objectives. In this industry-focused curriculum, students can learn how to:
- Assess decisions and employ methods for improving decision-making.
- Apply mathematical, statistical and research techniques to analyze contemporary business practices and functions.
- Apply the concepts and principles of finance and accounting to make effective decisions.
- Recognize and manage potential ethical and legal conflicts.
- Measure market demand and segment the market to achieve competitive advantage.
- Design a research project including defining the research problem, developing an approach to it and formulating the research design.
- Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies.
- and many more industry-related skills.
In addition to the general education requirements, this BBA program with a specialization in Marketing includes the following courses, taught by instructors who have relevant career experience in the marketing industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.
CORE COURSES
- Principles of Accounting I
- Introduction to Business
- Lower Division Capstone
- Microeconomics
- Macroeconomics
- Principles of Marketing
- Managerial Accounting
- Quantitative Methods and Analysis
- Financial Management
- Management and Leadership of Organizations
- Survey of Human Resource Management
- Management Information Systems
SPECIALIZATION COURSES
- Marketing Management
- Pricing Theory
- Public Relations
- Consumer Behavior
- Marketing Research
- Advertising and Promotion Management
- International Marketing
- Demand Analysis
- Market Segments
- Sales Operations and Management
- Electronic Business Marketing
- Marketing Campaign and Strategic Planning
Please see the AIU catalog for more information and a full list of courses.
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This program is available at the following AIU campuses:
Degree programs and availability vary by campus.