The Program in Depth

Our Bachelor of Business Administration with a specialization in Fashion Marketing combines core courses in business fundamentals with in-depth study of the fashion industry that emphasizes retail fashion marketing, trends, media and technology. Plus, you can develop key business skills such as team leadership, accounting and finance.

You Can Learn How to:

  • Apply quantitative tools to analyze contemporary business functions and practices.
  • Apply the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment.
  • Examine the implication of technology, media and the Internet on today’s businesses
  • Recognize and manage potential ethical and legal conflicts in today’s business environment.
  • Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities.
  • Analyze and interpret trend and market information.
  • Develop innovative marketing solutions based on sound analysis of market information and marketing theory
  • Leverage an understanding of media, technology and the Internet to enhance promotions and branding
  • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies

Some Courses You'll Take

When working toward your Bachelor of Business Administration in Fashion Marketing, more of your program courses will be focused on this specialization than at other similar schools. Classes include:

  • Fashion Trends

    In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You w...

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  • Fashion Branding

    In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal a...

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  • CAD for Fashion Marketing

    CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer a...

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Course content subject to change

Receive College Credit for Your Past Training and Experience

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

You can transfer in up to 75% of your qualifying credits, allowing you to save up to 75% on tuition and earn your bachelor’s degree in as little as 9 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly half of all AIU students earned transfer credit based for previous work, military or educational experience.

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Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:



Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Business Administration (BBA): Fashion Marketing Specialization

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2009 and 10/15/2009 who completed within 150% of the normal time period:

34%

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Don't forget:
Classes start August 22!