The Program in Depth

Our Bachelor of Business Administration with a specialization in Fashion Marketing combines core courses in business fundamentals with in-depth study of the fashion industry that emphasizes retail fashion marketing, trends, media and technology. Plus, you can develop key business skills such as team leadership, accounting and finance.

You Can Learn How to:

  • Develop innovative marketing solutions based on sound analysis of market information and marketing theory
  • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies

Some Courses You'll Take

When working toward your Bachelor of Business Administration in Fashion Marketing, more of your program courses will be focused on this specialization than at other similar schools. Classes include:

Fashion Trends

In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You w...

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Fashion Branding

In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal a...

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CAD for Fashion Marketing

CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer a...

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Course content subject to change

American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit

AIU’s BBA with a specialization in Fashion Marketing is not programmatically accredited by the Accreditation Council of Business Schools and Programs (ACBSP).

What do employers say about AIU graduates?

4 out of 5

employers of AIU graduates say AIU graduates show leadership skills. 1

9 out of 10

employers feel AIU graduates are strong problem solvers. 1

4 out of 5

employers of AIU graduates say they are likely to hire another AIU business graduate. 1

1 2013 AIU Employer Experience Research. Conducted by Breakthrough Insights, Naperville, IL

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Business Administration (BBA): Fashion Marketing Specialization

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2008 and 10/15/2008 who completed within 150% of the normal time period: 21%

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website.


Don't forget:
Classes start January 4th!