The Program in Depth

Our Bachelor of Business Administration with a specialization in Fashion Marketing combines core courses in business fundamentals with in-depth study of the fashion industry that emphasizes retail fashion marketing, trends, media and technology. Plus, you can develop key business skills such as team leadership, accounting and finance.

You Can Learn How to:

  • Apply quantitative tools to analyze contemporary business functions and practices.
  • Apply the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment.
  • Examine the implication of technology, media and the Internet on today’s businesses
  • Recognize and manage potential ethical and legal conflicts in today’s business environment.
  • Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities.
  • Analyze and interpret trend and market information.
  • Develop innovative marketing solutions based on sound analysis of market information and marketing theory
  • Leverage an understanding of media, technology and the Internet to enhance promotions and branding
  • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies

Some Courses You'll Take

When working toward your Bachelor of Business Administration in Fashion Marketing, more of your program courses will be focused on this specialization than at other similar schools. Classes include:

  • Fashion Trends

    In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You w...

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  • Fashion Branding

    In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal a...

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  • CAD for Fashion Marketing

    CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer a...

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Course content subject to change

American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit www.hlcommission.org.

AIU’s BBA with a specialization in Fashion Marketing is not programmatically accredited by the Accreditation Council of Business Schools and Programs (ACBSP).

What do employers say about AIU graduates?

4 out of 5

employers of AIU graduates say AIU graduates show leadership skills. 1

9 out of 10

employers feel AIU graduates are strong problem solvers. 1

4 out of 5

employers of AIU graduates say they are likely to hire another AIU business graduate. 1

Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:



1 2013 AIU Employer Experience Research. Conducted by Breakthrough Insights, Naperville, IL

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
AIU Atlanta - Bachelor of Business Administration (BBA): Fashion Marketing Specialization

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AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2008 and 10/15/2008 who completed within 150% of the normal time period: 21%

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Don't forget:
Classes start February 8th!