Bachelor of Fine Arts in Fashion Marketing (BFA)
This Bachelor of Fine Arts (BFA) degree program in Fashion Marketing is designed to give students an opportunity to understand the wide variety of functions and steps associated with getting fashion designs to the consumer. Courses are structured to assist students in the development of their goals as they can learn knowledge and skills common to fashion marketing professionals.
To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.
The goal of the BFA program in Fashion Marketing is to help students interested in the marketing area of the fashion industry learn what could take to be visionary marketers, including creating innovative marketing solutions, developing media savvy and working on a wide range of fashion marketing promotions.
In this curriculum, students can have an opportunity to gain a broad understanding of researching trends in the fashion industry, targeting customers, planning fashion events, publicity, fashion buying and many other functions.
The AIU BFA in Fashion Marketing can give students an opportunity to become knowledgeable about the wide variety of functions and steps associated with getting fashion designs to the consumer. In this curriculum, students can learn how to:
- Present and promote design and marketing concepts.
- Generate concepts, proposals and solutions in response to design and marketing objectives.
- Analyze and interpret trend and market information towards the creation of design ideas.
- Apply design and marketing skills to exploring material and developing ideas.
- Explore, document and develop visual imagery.
- and many more industry-related skills.
In addition to the general education requirements, this BFA program in Fashion Marketing includes the following courses that are taught by instructors, many of whom have relevant career experience in the fashion industry. The experiences and firsthand perspectives they may share in class can help prepare you for real-life challenges after you graduate.
CORE COURSES
- Marketing for Fashion
- Promoting Fashion
- The Fashion Cycle
- Fashion Marketing Research
- Historical and Contextual Studies
- Images and Society
- Fashion Trends
- Fashion Product Development
- Styling Fashion
For a full list of courses for this degree program, please see the AIU catalog.
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Degree programs and availability vary by campus.