icon: online business degrees Bachelor of Business Administration (BBA) Generalist

The Generalist specialization within the Bachelor of Business Administration (BBA) degree program is designed to offer a strong foundation in business and management or provide preparation for advanced study by combining the required General Education courses with a strong business administration degree core.

  • Next Start Date

    November 10, 2014

  • Total Credits


  • Specialization Credits


  • Program Length

    36 MONTHS

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Learning & Outcomes


Career Path

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  • acbsp accredited school
    ACBSP accreditation certifies that the teaching and learning processes within AIU’s business administration degrees meet the rigorous educational standards established by ACBSP. Learn more

    Successful completion of AIU's Bachelor of Business Administration program with a Generalist specialization can provide students with an applicable foundation of industry-related knowledge and skills, including how to:

    • Utilize team building and leadership skills and employ methods for improving decision-making.
    • Apply quantitative tools to analyze contemporary business functions and practices.
    • Understand the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment.
    • Employ current operations and marketing management practices and principles used in the business environment.
    • Examine the implications of technology and the Internet on today's businesses.
    • Recognize and manage potential ethical and legal conflicts in today's business environment.

    Relevant Institutional/Programmatic Accreditation

    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.
    The business administration degree programs at AIU are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

  • The Generalist specialization provides students the opportunity to focus in a specific field of interest in business. The business specialization courses below are suggestions but may be substituted for any upper level course in the business discipline.


    • International Legal and Ethical Issues in Business or Specialization Elective
    • Budgeting or Specialization Elective
    • Marketing Management or Specialization Elective
    • Personnel and Organization Policy or Specialization Elective 
    • Building Teams and Resolving Conflict or Specialization Elective 
    • Diversity in the Workforce or Specialization Elective
    • Project Management or Specialization Elective
    • Global Operations Management or Specialization Elective
    • Managing Organizational Change or Specialization Elective


    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • AIU's Bachelor of Business Administration degree program with a Generalist specialization is geared towards helping student’s acquire a solid foundation in business fundamentals and focus on areas essential to the field of business.

    Students will learn accounting methods and various business evaluation techniques. They will come away with a greater understanding of organizational change, the role of managers and cultural differences found in today’s management environment as well as the implications of forecasting, capital budgeting, working capital management and project risk management.

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