icon: online business degrees Bachelor's Degree Programs in Business (BBA)

Business Administration Generalist

AIU® offers an industry-relevant BBA program with an in-depth Generalist specialization that has been designed to provide students with the knowledge, skills and ability to pursue opportunities in the business world. Students are given an opportunity to focus on the areas essential to the field of business. The program offers a strong foundation in business and management or provide preparation for advanced study by combining the required General Education courses with a strong business administration degree core.

Focus on Your Specific Area of Interest

By studying key topics in Business to complete the upper division's core specialization requirements, you have an opportunity to focus your interests on the acquisition of industry-specific knowledge and skills common to many of today's business professionals.

  • Next Start Date

    October 5th, 2015

  • Total Credits


  • Specialization Credits


  • Program Length

    36 MONTHS

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Learning & Outcomes
Career Path
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  • acbsp accredited school
    ACBSP accreditation certifies that the teaching and learning processes within AIU’s business administration degrees meet the rigorous educational standards established by ACBSP. Learn more

    Successful completion of the BBA with a Generalist specialization can provide students with an applicable foundation of industry-related knowledge and skills, including:

    • Accounting methods for planning and controlling operations through budgets, responsibility centers and cost management.
    • Various measures and analysis techniques to evaluate the performance of the business.
    • Organizational change, role of managers and cultural differences found in today's management environment.
    • The elements of management and leadership as they apply to modern organizations.
    • The implications of forecasting, capital budgeting, working capital management and project risk management.
    • Utilize team building and leadership skills and employ methods for improving decision-making.
    • Apply quantitative tools to analyze contemporary business functions and practices.
    • Understand the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment.
    • Employ current operations and marketing management practices and principles used in the business environment.
    • Examine the implications of technology and the Internet on today's businesses.
    • Recognize and manage potential ethical and legal conflicts in today's business environment.

  • In this curriculum, students will have an opportunity to learn a wide range of business knowledge in accounting, finance, international business, marketing, human resources, operations and project management. Courses are structured to assist students in the development of a general business knowledge core that is designed to provide a foundation for careers in business or management. For example:

    • In Budgeting, students will be exposed to the fundamentals of budgeting the budget process and how to prepare financial budgets.
    • In Building Teams and Resolving Conflict, students examine the principles of team building and conflict resolution. Methods of building cohesive teams and diffusing conflict will be discussed. Students will also explore the challenges that arise from a diverse workforce.
    • In Global Operations Management, students explore basic operations management in modern organizations related to the design, management and improvement of productive processes. 

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • AIU's Bachelor of Business Administration degree program with a Generalist specialization is geared towards helping student’s acquire a solid foundation in business fundamentals and focus on areas essential to the field of business.

    Students will learn accounting methods and various business evaluation techniques. They will come away with a greater understanding of organizational change, the role of managers and cultural differences found in today’s management environment as well as the implications of forecasting, capital budgeting, working capital management and project risk management.

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