The Bachelor of Fine Arts (BFA) in Fashion Marketing degree program is geared toward introducing students to the exciting industries of fashion marketing. From the basic elements and challenges of the industries, to the knowledge and experience needed to analyze past and present trends to develop marketing strategies and campaigns, these fashion marketing programs offer comprehensive overviews of the essential skills and technology necessary to pursue success in any of these industries.

Relevant Institutional/Programmatic Accreditation

American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.


    Today’s business careers are becoming increasingly specialized, challenging students to develop more extensive skills and expertise. AIU offers industry-focused degree specializations that allow you to take more courses in your field of interest than at other schools so you can develop the specific knowledge you need to move your career forward. Scroll down to view AIU’s degree specializations.

  • The Fashion Retailing specialization is designed to provide a foundation in fashion design with an emphasis on the specialized needs of fashion retailing. Students in the program will deepen their knowledge of retail branding, retail consumer and customer service and marketing retail brands.

  • The Marketing specialization offers a focus specifically on the business side of fashion marketing. Students learn how consumer needs and characteristics affect areas such as production, management, sourcing, marketing and merchandising.