business BACHELOR OF BUSINESS ADMINISTRATION (BBA) Specialization in Marketing

The Bachelor of Business Administration (BBA) with a Specialization in Marketing provides the student with a strong foundation in business fundamentals and a focused study of marketing principles and their application in real-world work environments. In-depth courses are goal-oriented and allow students to practice marketing methods such as planning, implementation, controlling and evaluating marketing strategies to achieve an organization's goals. The blend of real-world application of marketing principles and core business courses will prepare the student to better understand the application of management principles to marketing functions within organizations.

  • Next Start Date

    April 28, 2014

  • Total Credits

    180

  • Specialization Credits

    40.5

  • Program Length

    36 MONTHS

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Learning & Outcomes

Curriculum

Career Path

  • acbsp accredited school
    ACBSP accreditation certifies that the teaching and learning processes within AIU’s business administration degrees meet the rigorous educational standards established by ACBSP. Learn more.

    Successful completion of the Bachelor of Business Administration with a Specialization in Marketing will provide students with a strong foundation of business knowledge and tactical, industry-related skills, including how to:

    • Measure market demand.
    • Segment the market to achieve competitive advantage.
    • Design a research project that includes defining the problem, developing an approach to it and formulating the research design.
    • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies.


    Relevant Institutional/Programmatic Accreditation

     
    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.
     
    The business administration degree programs at AIU are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

  • The Bachelor of Business Administration degree with a Specialization in Marketing includes general core business courses and specialized courses taught by industry professionals who bring their real-world expertise to the classroom.

    SPECIALIZATION COURSES

    • Marketing Management
    • Pricing Theory
    • Public Relations
    • Consumer Behavior
    • Marketing Research
    • Advertising and Promotion Management
    • International Marketing
    • Demand Analysis
    • Market Segments
    • Sales Operations and Management
    • Electronic Business Marketing
    • Marketing Campaign and Strategic Planning

     

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • AIU's Bachelor of Business Administration degree program with a specialization in Marketing is designed to help students develop a strong foundation in business fundamentals and a familiarity with the skills and knowledge necessary to a career in marketing.

    Students focus on marketing strategy and the development of a marketing mix and learn how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas. They will understand the importance of harnessing the power of current technology to improve businesses and be able to use mathematical, statistical and research techniques to analyze contemporary business practices. Students will be able to measure market demand and segment the market to achieve competitive advantage. They will design a research project including defining the research problem, developing an approach to it and formulating the research design. They will analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion and advertising strategies.

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