icon: online business degrees Bachelor of Business Administration (BBA)

Marketing

AIU® offers an industry-relevant BBA program with an in-depth specialization in Marketing that's designed to give students business fundamentals while offering them an opportunity to study and apply the fundamentals of marketing within an organization and the contemporary market environment. In-depth courses in this marketing degree program are goal-oriented and allow students to practice marketing methods such as planning, implementation, controlling and evaluating marketing strategies to achieve an organization's goals. The blend of real-world application of marketing principles and core business courses will prepare the student to better understand the application of management principles to marketing functions within organizations.

Focus on Your Specific Area of Interest

By studying key topics in Marketing to complete the upper division's core specialization requirements, you have an opportunity to focus your interests on the acquisition of industry-specific knowledge and skills common to many marketing professionals.

  • Next Start Date

    June 8, 2015

  • Total Credits

    180

  • Specialization Credits

    40.5

  • Program Length

    36 MONTHS

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  • acbsp accredited school
    ACBSP accreditation certifies that the teaching and learning processes within AIU’s business administration degrees meet the rigorous educational standards established by ACBSP. Learn more.

    Successful completion of the BBA with a specialization in Marketing can provide students with an applicable foundation of industry-related knowledge and skills, including how to:

    • Assess decisions and employ methods for improving decision-making.
    • Apply mathematical, statistical and research techniques to analyze contemporary business practices and functions.
    • Apply the concepts and principles of finance and accounting to make effective decisions.
    • Recognize and manage potential ethical and legal conflicts.
    • Measure market demand and segment the market to achieve competitive advantage.
    • Design a research project including defining the research problem, developing an approach to it and formulating the research design.
    • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies.

  • In this specialized curriculum, you can immerse yourself in study of how marketing professionals play a key role in helping a business stay competitive in the global marketplace, including helping businesses understand their markets and develop relationships with their customers.

    This real-world specialization offers the opportunity for in-depth study, with more than half of your courses in your area of interest. It can help you develop a focused, industry-specific knowledge base common to marketing professionals. For example:

    • In Marketing Management, students can explore the application of management principles to the marketing function with an emphasis placed on the application of planning, implementation, controlling and evaluation of marketing strategies as the means for achieving an organization's objectives.
    • In Consumer Behavior, course content includes an analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer can be considered.
    • In Advertising and Promotion Management, students are challenged to grasp the total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.

     

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • AIU's Bachelor of Business Administration degree program with a specialization in Marketing is designed to help students develop a strong foundation in business fundamentals and a familiarity with the skills and knowledge necessary to a career in marketing.

    Students focus on marketing strategy and the development of a marketing mix and learn how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas. They will understand the importance of harnessing the power of current technology to improve businesses and be able to use mathematical, statistical and research techniques to analyze contemporary business practices. Students will be able to measure market demand and segment the market to achieve competitive advantage. They will design a research project including defining the research problem, developing an approach to it and formulating the research design. They will analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion and advertising strategies.

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