Icon: design degrees in Atlanta Bachelor Of Fine Arts in Fashion Marketing and Design (BFA)

Fashion Marketing

The Bachelor of Fine Arts in Fashion Marketing (BFA) with a Specialization in Fashion Marketing program is an industry-oriented fashion degree designed to instruct students on the rapidly changing world of marketing in the digital age. Students will learn basic marketing principles as well as participate in idea and campaign generation assignments and projects geared toward giving students a simulation of life as a fashion marketer.


Available At:

  • Next Start Date

    July 20th, 2015

  • Total Credits


  • Specialization Credits


  • Program Length

    36 MONTHS

  • Request Information
Learning & Outcomes
Career Path
  • The Fashion Marketing specialization program gives students an opportunity to become knowledgeable about the wide variety of functions and steps associated with getting fashion designs to the consumer. In this curriculum, students can learn how to:

    • Study the fashion industry, its products, markets, how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising.
    • Evaluate the quality of design, materials, and construction techniques that are used in commercially produced and hand-made textiles, apparel, and accessories.
    • Present and promote design and marketing concepts.
    • Apply design and marketing skills to exploring material and developing ideas.
    • Generate concepts, proposals, solutions, and arguments in response to design and marketing problems and self initiated briefs.
    • Analyze and interpret trend and market information towards the creation of design ideas.


    Relevant Institutional/Programmatic Accreditation
    American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit www.hlcommission.org.

  • This BFA degree program in Fashion Marketing and Design includes the following courses, taught by industry specialists from the fashion industry. The experiences and firsthand perspectives they share in class can help prepare you for real-life challenges after you graduate.


    • 3D Form I
    • 3D Form II
    • Promoting Fashion
    • Targeting Customers
    • Fashion Trends
    • Fashion Product Development
    • Fashion Branding
    • Media and PR
    • Fashion Buying
    • CAD for Fashion Marketing
    • Strategic Fashion Marketing
    • Professional Development
    • Visual Merchandising
    • Final Fashion Marketing Project I
    • Final Fashion Marketing Project II
    • Final Fashion Marketing Project III


    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • Graduates from the Fashion Marketing specialization program can expect to leave the program with the toolkit of skills and know-how necessary to begin their careers in the fashion world.

    In addition to exploring the materials, resources, and different individuals involved in creating fashion marketing campaigns and promotions, students engage in multiple opportunities to put their knowledge to the test and apply their skills to industry-based projects and assignments designed to give students insight into real-world scenarios.

Speak to an Advisor

Talk to an admissions advisor to find out how AIU's flexible programs can work with your busy life to help move your career forward.

This information will be used to contact you through various means, which may include: phone, email, and postal mail, about the programs and services that are offered.

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
-- Select Campus above --


Employment Rates:

Select a campus for rate information.


- Graduation Rate

Select a campus for rate information.

Learn More