The Program in Depth

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

You Can Learn How to:

  • Adapt and innovate to solve problems.
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers.
  • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics.
  • Develop plans to improve business operations.
  • Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
  • Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities.
  • Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions.
  • Discuss the opportunities provided by technology for businesses.
  • Recognize and manage potential ethical and legal conflicts.
  • Communicate effectively in business situations.
  • Use a systematic approach to the structure, implementation and analysis of marketing research.
  • Produce effective marketing research.
  • Evaluate marketing strategies of multinational corporations.
  • Create a marketing plan to introduce a product or service into a foreign country.

Some Courses You'll Take

At AIU more of the courses you take, on average, are devoted to your field of interest than at other similar schools. For a Master of Business Administration with a specialization in Management, your classes can include:

  • Strategic Marketing

    This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit...

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  • Research Methods in Marketing

    This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focu...

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  • Global Financial Management

    Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the ma...

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Course content subject to change

AIU’s business administration degree programs with all their specializations, except for Technology Management and Fashion Marketing, are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelor of Accounting, Master of Accounting, Bachelor of Healthcare Management and Master of Healthcare Management degree programs are not accredited by ACBSP.

A Flexible Degree That Fits Your Life

You’ll study under professors who are industry veterans, learning the most relevant skills, fundamental practices and useful knowledge in the field.

Spend your time focusing on what you need to learn, not reviewing the topics you already know. Our one-of-a-kind intellipathTM platform makes it possible.

Move forward with AIU’s one-year online MBA program. Designed with 24/7 flexibility for busy professionals, this accredited MBA program can be completed in less than 12 months.

Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:



Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
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Employment Rates:

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- Graduation Rate

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Don't forget:
Classes start February 8th!