Program Details

Program Outline

Program Outline

AIU offers a professionally-focused MBA program with a specialization in Marketing, designed to provide students with a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today’s global marketplace.

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

We can help you learn how to:

  • Adapt and innovate to solve problems
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers
  • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics
  • Develop plans to improve business operations
  • Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
  • Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities
  • Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions
  • Discuss the opportunities provided by technology for businesses
  • Recognize and manage potential ethical and legal conflicts
  • Communicate effectively in business situations
  • Use a systematic approach to the structure, implementation and analysis of marketing research
  • Experience the design and implementation of a strategic marketing plan
  • Analyze information about the customer to develop new products and/or marketing promotional campaigns

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Degree Requirements

Business Core
FIN630Global Financial Management6
MGT600Business Research for Decision Making6
MKT640A Managerial Approach to Marketing6
MGT680Strategic Management6
Total Credit Hours:24

Specialization Options

MKT651Strategic Marketing6
MKT655Research Methods in Marketing6
MKT660International Marketing6
MKT665Product and Brand Management6

Total Credit Hours: 48

AIU's Master of Business Administration (MBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Classes Overview

Classes Overview

In this specialized curriculum, students can gain knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining the future products, promotions and demographics approached, along with recommendations for product changes and target audiences.

At AIU you can take more courses in your field of interest, on average, than at other similar schools. For a Master of Business Administration with a specialization in Management, your classes can include:

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

Research Methods in Marketing

This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Product and Brand Management

Students will consider the product and brand management decisions that must be made to build and manage brand equity.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

International Marketing

This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

Tuition and Fees

Tuition and Fees

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

12 Month MBA

12 Month MBA

Move forward with AIU’s 12-month online MBA program. Designed with 24/7 flexibility for busy professionals, this accredited MBA program can be completed in less than 12 months. That means you can pursue your degree and still balance a full-time career and busy life. Our 12-month online MBA program lets you learn anywhere, anytime with a wide range of practical and accessible support tools:

  • Intellipath™ - This personalized learning platform helps support student success by allowing you to skip what you already know and get support where you need it most. You can also retake tests to improve your overall grade
  • Technical Support – AIU offers 24/7 support, whether it’s by phone, email or live chat
  • AIU Online Library – Our library provides access to carefully selected articles, books and websites that can help you get the answers. Also, research guides and tutorials, APA resources, even a staff of professional librarians to assist you
Related Degrees

Related Degrees

Master of Business Administration (MBA) Degree: Specialization in International Business

Explore a world of business opportunities with a graduate degree specialization in International Business. You can learn to manage both international and multinational organizations, expand trade across borders and understand how to market to global audiences.

Master of Business Administration (MBA) Degree: Specialization in Management

Develop the advanced business skills you need to become a strong business leader in any industry. AIU’s 11-month MBA is customized for you with AIU’s intellipath™ adaptive learning technology, so you can skip over what you already know and get down to business.

Master of Business Administration (MBA) Degree: Specialization in Finance

Set yourself apart as a business leader in finance or any industry. With an MBA in Finance you can also acquire an in-depth understanding of financial decision-making, forecasting, capital budgeting and project risk management.

Master of Business Administration (MBA) Degree: Specialization in Project Management

Master the ins and outs of determining scope, scheduling, cost control and communication. The MBA in Project Management can teach students to lead project management departments and prepare for industry certification.

Career Paths

Career Paths

What can you do with an MBA in Marketing?

Marketing is a fast-growing field. Individuals exploring marketing career opportunities have reason to be optimistic about their futures. For example, market-research analysts jobs are expected to see a remarkable 19% growth through 2024—much faster than the average.1 With positions in areas ranging from public relations to advertising to research, a degree in marketing provides a number of opportunities to move marketing careers forward.

An MBA in Marketing can open up opportunities for leadership positions and more advanced roles—and according to the U.S. Bureau of Labor Statistics, people who have a master's degree earn 18% more per week than those with a bachelor's degree.2 With a knowledge base in marketing management, consumer behavior and advertising and promotion management, a career in marketing could be right for you. Potential marketing careers include:

Market Research Analysis

Studying market conditions in local, regional or national areas to examine potential sales of a product or service and helping companies understand what products people want, who will buy them and at what price.

Public Relations Management

Creating and maintaining a favorable public image for their client. Tasks may include writing material for press releases, planning and directing public-relations programs and raising funds for the organization.

Advertising, Promotions and Marketing Management

Planning programs to generate interest in a product or service and working with art directors, sales agents and financial staff members.

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition,Edition, Market Research Analysts, on the Internet at (visited January 20, 2017).


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