In business, every decision is a marketing decision. Gain an advanced understanding of the role marketing plays in business strategy, operations, finance and management. Learn to lead promotions, drive product development and use analytics to meet customer needs.
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When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.
Total Credit Hours: 48
AIU's Master of Business Administration (MBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:
This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.
This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.
Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.
Students will consider the product and brand management decisions that must be made to build and manage brand equity.
This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.
The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.
Don't let tuition worries stop you from pursuing a degree. AIU offers a variety of grants, scholarships, financial aid as well as straightforward pricing with no hidden costs to help make college more affordable for our students.
Tuition and Fees Schedule
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What is financial aid?
Financial aid is the name used for federal, state and private resources that may help pay for college costs. Typically financial aid consists of grants, scholarships, loans and student employment. At American InterContinental University, we strive to take as much stress out of the financial aid process as possible for our students.
How do I apply for financial aid?
The Free Application for Federal Student Aid, more commonly known as the FAFSA, is the single application needed to apply for all sources of federal aid. The FAFSA can be completed online at www.fafsa.ed.gov
Tuition and Financial Aid Resources
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Tuition and Financial Aid Guide: Find out how you can save money on tuition.
Transfer Credit Guide: You can transfer in up to 75% of your qualifying credits towards your degree.
Grants Guide: Find out if you qualify for one of AIU’s grants and scholarships.
Net Price Calculator: Get an estimate of your tuition and fees including financial aid, grants, scholarships, loans and military benefits.
The business programs at American InterContinental University are Accreditation Council for Business Schools and Programs (ACBSP) accredited.
Move forward with AIU’s 12-month online MBA program. Designed with 24/7 flexibility for busy professionals, this accredited MBA program can be completed in less than 12 months. That means you can pursue your degree and still balance a full-time career and busy life. Our 12-month online MBA program lets you learn anywhere, anytime with a wide range of practical and accessible support tools:
Gainful Employment and Other Student Disclosures
Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.
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