The Program in Depth

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

You Can Learn How to:

  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership and adapt to the needs of situations, employees and co-workers
  • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics
  • Use a systematic approach to the structure, implementation and analysis of marketing research

Some Courses You'll Take

At AIU more of the courses you take, on average, are devoted to your field of interest than at other similar schools. For a Master of Business Administration with a specialization in Management, your classes can include:

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit...

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Research Methods in Marketing

This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focu...

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Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the ma...

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Course content subject to change

AIU’s business administration degree programs with all their specializations, except for Technology Management and Fashion Marketing, are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelor of Accounting, Master of Accounting, Bachelor of Healthcare Management and Master of Healthcare Management degree programs are not accredited by ACBSP.

A Flexible Degree That Fits Your Life

You’ll study under professors who are industry veterans, learning the most relevant skills, fundamental practices and useful knowledge in the field.

Spend your time focusing on what you need to learn, not reviewing the topics you already know. Our one-of-a-kind intellipathTM platform makes it possible.

Our Career Services team helps students find internships and transition to the workplace, with resume help, practice interviews, and more.

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
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Employment Rates:

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- Graduation Rate

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Don't forget:
Classes start January 4th!