In this specialized curriculum, students can gain knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining the future products, promotions and demographics approached, along with recommendations for product changes and target audiences.
At AIU you can take more courses in your field of interest, on average, than at other similar schools. For a Master of Business Administration with a specialization in Management, your classes can include:
This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.
Research Methods in Marketing
This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.
Global Financial Management
Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.
Product and Brand Management
Students will consider the product and brand management decisions that must be made to build and manage brand equity.
A Managerial Approach to Marketing
This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.
The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.
This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.
Business Research for Decision Making
In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.