Program Details

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

We can help you learn how to:

  • Adapt and innovate to solve problems.
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers.
  • Develop plans to improve business operations.
  • Determine appropriate forecasting techniques for given situations.
  • Identify factors that should be taken into consideration when selecting a facility.
  • Determine appropriate inventory management approaches for given situations.
  • Determine the appropriate mode of operations (e.g. JIT, lean operations, traditional operations) for a given situation.

Requirements

Business Core

FIN 630Global Financial Management

6

MGT 600Business Research for Decision Making

6

MKT 640A Managerial Approach to Marketing

6

MGT 680Strategic Management

6

Total Credit Hours:24

Total Credit Hours: 48

Specialization

Operations Management

MGT 635International Business Operations Management

6

MGT 636Operations Management for Competitive Advantage

6

MGT 656Quality Management and Continuous Improvement

6

SCM 645Introduction to Transportation, Logistics, and Supply Chain Management

6

At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

International Business Operations Management

This course will examine the principles and techniques of designing, analyzing, and managing international operations processes. Interrelationships between operations activities and other functional areas of the organization are stressed.

Operations Management for Competitive Advantage

This course examines the various ways of designing and controlling both production and service operations. Concepts of cost, quality, delivery, and flexibility will be covered. Students will examine operations management issues and methods used to gain a competitive advantage.

ACBSP

AIU’s business administration degree programs with all their specializations are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).Learn More

The ACBSP accreditation means that AIU’s business administration programs meet the rigorous standards of this leading accreditation association. It helps ensure that what we teach is industry-current and industry-relevant in today’s business environment and can make your meaningful in the marketplace.

See How to Save Time and Money on Your MBA at AIU

Download our Transfer Credit Guide to see how school and work experiences could save you time and money.

Move forward with AIU’s one-year online MBA program. Designed with 24/7 flexibility for busy professionals, this accredited MBA program can be completed in less than 12 months.

Receive college credit for previous work or military experience that relates to your degree program.

Nearly 50% of all AIU students earn transfer credit based on past college and life experience.

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Still not sure which specialization is right for you?

If you want to enhance your business management and leadership skills consider these specializations:



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Don't forget:
Classes start October 3!