When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.
We can help you learn how to:
- Adapt and innovate to solve problems.
- Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers.
- Develop plans to improve business operations.
- Determine appropriate forecasting techniques for given situations.
- Identify factors that should be taken into consideration when selecting a facility.
- Determine appropriate inventory management approaches for given situations.
- Determine the appropriate mode of operations (e.g. JIT, lean operations, traditional operations) for a given situation.
At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. Your classes may include:
Global Financial Management
Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.
Business Research for Decision Making
In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.
A Managerial Approach to Marketing
This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.
The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.
International Business Operations Management
This course will examine the principles and techniques of designing, analyzing, and managing international operations processes. Interrelationships between operations activities and other functional areas of the organization are stressed.
Operations Management for Competitive Advantage
This course examines the various ways of designing and controlling both production and service operations. Concepts of cost, quality, delivery, and flexibility will be covered. Students will examine operations management issues and methods used to gain a competitive advantage.