icon: online business degrees Masters of Business Administration (MBA)

Marketing

The Master of Business Administration (MBA) with a Specialization in Marketing degree is centered on giving students a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today's global marketplace. In this business-focused curriculum, students can acquire an understanding of how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas.

  • Next Start Date

    January 5, 2015

  • Total Credits

    48

  • Specialization Credits

    24

  • Program Length

    11 MONTHS

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  • acbsp accredited school
    ACBSP accreditation certifies that the teaching and learning processes within AIU’s business administration degrees meet the rigorous educational standards established by ACBSP. Learn more.

    The Marketing specialization program is designed to help students learn specialized knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining future products, promotions and demographics along with recommendations for product changes and target audiences. Students in this program can expect to learn to:

    • Adapt and innovate to solve problems.
    • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership and adapt to the needs of situations, employees and co-workers.
    • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics.
    • Adapt and innovate to solve problems.
    • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership and adapt to the needs of situations, employees and co-workers.
    • Develop plans to improve business operations.
    • Recognize and manage potential ethical and legal conflicts.
    • Communicate effectively in business situations.
    • Use a systematic approach to the structure, implementation and analysis of marketing research.
    • Produce effective marketing research.
    • Evaluate marketing strategies of multinational corporations.
    • Create a marketing plan to introduce a product or service into a foreign country.


    Relevant Institutional/Programmatic Accreditation

     
    American InterContinental University is institutionally accredited by The Higher Learning Commission and a member of the North Central Association.
     
    The business administration degree programs at AIU are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

  • The ACBSP accredited Marketing specialization includes courses taught by professors who have relevant career experience in the fields they teach. The industry-current curriculum allows students to be fully immersed in the legal aspects of market research methods, international marketing, product and brand management and strategic management.

    SPECIALIZATION COURSES

    • Strategic Marketing
    • Research Methods in Marketing
    • International Marketing
    • Product and Brand Management

     

    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • Students who graduate from the Marketing specialization program can expect to be prepared not only for success in the marketing industry as a whole, but also in advanced positions and roles of leadership and responsibility for marketing firms and companies.

    In addition to reviewing and mastering the basic principles and economic theories that drive successful marketing ideas and approaches today, students will engage in the collaborative and creative processes and activities that marketing professionals can expect on a daily basis in their future careers.

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