icon: online business degrees Master's Degrees in Business Administration (MBA)


The Master of Business Administration (MBA) with a Specialization in Marketing degree is centered on giving students a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today's global marketplace. In this business-focused curriculum, students can acquire an understanding of how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas.

  • Next Start Date

    November 9th, 2015

  • Total Credits


  • Specialization Credits


  • Program Length

    11 MONTHS

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  • acbsp accredited school
    ACBSP accreditation certifies that the teaching and learning processes within AIU’s business administration degrees meet the rigorous educational standards established by ACBSP. Learn more.

    Successful completion of the MBA with a specialization in Marketing can provide students with an advanced level of industry-related knowledge and skills, including how to:

    • Adapt and innovate to solve problems.
    • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers.
    • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics.
    • Develop plans to improve business operations.
    • Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
    • Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities.
    • Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions.
    • Discuss the opportunities provided by technology for businesses.
    • Recognize and manage potential ethical and legal conflicts.
    • Communicate effectively in business situations.
    • Use a systematic approach to the structure, implementation and analysis of marketing research.
    • Produce effective marketing research.
    • Evaluate marketing strategies of multinational corporations.
    • Create a marketing plan to introduce a product or service into a foreign country.

    Relevant Institutional/Programmatic Accreditation

    American InterContinental University® is regionally accredited by the Higher Learning Commission. To contact the Higher Learning Commission please visit www.hlcommission.org.
    The business administration degree programs at AIU are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

  • In this specialized curriculum, you can explore the initiatives that help get goods or services to their targeted users or consumers by changing their behavior or influencing their ideas. The curriculum has been designed for students to immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.

    This real-world specialization offers the opportunity for in-depth study, with half of your courses in your field of interest. It can help you develop an advanced, industry-specific knowledge base common to marketing and sales management professionals. For example:

    • In Strategic Marketing, students can use contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and experience the design and implementation of a marketing plan.
    • In Research Methods in Marketing, students can focus on analysis of information about the customer as well as information about the customer’s wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings and improving customer service efforts.
    • In International Marketing, students can examine issues involving trends, factors, and forces (such as institutions, culture, politics, law and environment) that affect global marketing activities.
    • In Product and Brand Management, students can consider the product and brand management decisions that must be made to build and manage brand equity.


    Click here to download the AIU catalog for more information and a full list of courses for this degree.

  • Students who graduate from the Marketing specialization program can expect to be prepared not only for success in the marketing industry as a whole, but also in advanced positions and roles of leadership and responsibility for marketing firms and companies.

    In addition to reviewing and mastering the basic principles and economic theories that drive successful marketing ideas and approaches today, students will engage in the collaborative and creative processes and activities that marketing professionals can expect on a daily basis in their future careers.

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