5 Reasons to Earn a Bachelor of Business Administration Degree

A degree may open the door to a variety of opportunities and diverse career paths. The degree programs offered at AIU will not necessarily lead to the featured careers. This collection of articles is intended to help inform and guide you through the process of determining which level of degree and types of certifications align with your desired career path.

If you're entering a degree program for the first time, deciding on the concentration that is the best fit for your interests and career goals can be stressful. Ultimately, you have to choose a degree that will best serve you. However, if you're uncertain of a specific field or industry in which you hope to work, then it may be worth considering a Bachelor of Business Administration (BBA) degree. Consider the following reasons why you may choose to pursue a BBA degree.

Introduction to Possible Business Career Paths

A BBA program is designed to provide students with an introduction to various fundamentals of business operations and some programs offer specializations within certain fields of study. For example, you can specialize in accounting, entrepreneurship, finance or healthcare management at AIU. With courses on management, finance, accounting and marketing, students in a Bachelor of Business Administration program are introduced to specializations that may appeal to their interests and goals.

Employers Want Business Administration Grads

While no degree can guarantee you a job in your chosen field, data shows that graduates with business degrees are in demand among employers. In the Job Outlook 2017 Spring Update, the National Association of Colleges and Employers (NACE) found that 72.3% of employers who responded to the survey planned to hire graduates with a business degree in the near future.¹

Flexible Online Degree Options

Many colleges and universities now offer online or hybrid degree options, allowing students to earn a Bachelor of Business Administration while managing full-time career commitments. Virtual classrooms and adaptive learning platforms, such as AIU’s intellipath^®, offer flexibility where students can learn at their own pace and work past subjects already known. Completing coursework and connecting with classmates and teachers via mobile and online platforms provides experience in digital networking and collaboration.

Build on Your Current Experience

Those already employed in the business field may use a Bachelor of Business Administration program to hone their skills and further develop their understanding of modern business practices. With some programs offering prior learning credits and the chance to gain course credit for qualifying work experience, current professionals may be able to leverage their time already spent working in the field toward the completion of their degree.

The National Center for Education Statistics reports that of all 1,920,718 bachelor's degrees conferred in the 2015-2016 academic year, 371,694 were in business (more than any other type of bachelor's degree).²

1. “Job Outlook: Degrees and Majors Most in Demand.” National Association of Colleges and Employers. Retrieved from: http://www.naceweb.org/job-market/trends-and-predictions/job-outlook-the-degrees-and-majors-most-in-demand/ (Visited 10/11/18).
2. “Bachelor's degrees conferred by postsecondary institutions, by field of study.” National Center for Education Statistics.” Retrieved from: https://nces.ed.gov/programs/digest/d17/tables/dt17_322.10.asp?current=yes (Visited 10/11/18).

American InterContinental University cannot guarantee employment or salary. Find employment rates, financial obligations and other disclosures at www.aiuniv.edu/disclosures. Financial aid is available for those who qualify.
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