Bridging Business and Technology: Exploring Modern Career Pathways with a Business Technology Degree

With the growing integration of cloud computing, data systems, and networked operations, modern businesses increasingly seek individuals who understand both management principles and technology applications. According to updated data from the U.S. Bureau of Labor Statistics (BLS), employment in computer and information technology occupations is projected to grow much faster than the average for all occupations from 2024 to 2034.¹ This trend highlights the growing importance of preparing for technology's role in business strategy.

For those who want to study the intersection of business and technology, earning a Bachelor of Business Administration (BBA) or a related field offers the opportunity to build skills that address emerging workplace needs. Students explore how technology impacts operations, customer engagement, organizational efficiency, and global market competitiveness.

Why Study Business?

A Bachelor of Business Administration (BBA) program offers students the opportunity to study core business disciplines while also engaging with courses that address technology-related topics. At American InterContinental University, students may take classes designed to enhance their understanding of how systems, processes, and digital applications influence business functions—providing context for decision-making, leadership, and organizational growth:

• Legal and Ethical Environment of Business – Study the ethical and legal issues affecting business operations, with particular attention to regulations in North America and the European Union.
• Managerial Accounting – Study accounting methods for planning and controlling operations while also exploring measures and analysis techniques used to evaluate business performance.
• Building Teams and Resolving Conflict – Explore strategies for building cohesive teams, managing diverse workforces, and resolving workplace conflicts.
• Global Operations Management – Explore operations management strategies, including critical path methods (CPM), PERT charts, resource allocation, and projects associated with services and the manufacture of products.
• Management and Leadership of Organizations – Analyze the role of managerial leadership in guiding organizational change and addressing cultural differences in modern business environments.
• Financial Management – Study concepts in valuation, risk management, capital budgeting, and forecasting to inform strategic financial decision-making.

These courses are designed to help students understand how technology integrates with broader business functions—such as overseeing global supply chains, managing resources, or navigating legal frameworks—in ways that support informed decision-making and strategic planning.

Graduates may pursue career paths that combine management insight with applied technology skills. Potential roles may include job duties such as IT project coordination, systems analysis, operations planning, and business process management.

¹ U.S. Bureau of Labor Statistics, U.S. Department of Labor. "Occupational Outlook Handbook—Computer and Information Technology Occupations." https://www.bls.gov/ooh/computer-and-information-technology/ (visited on 10/13/2025). This data represents national figures and is not based on school-specific information. Conditions in your area may vary.

AIU course content subject to change. AIU cannot guarantee employment, salary, or career advancement.
REQ2169726 10/2025