Fashion Marketing Degree - BBA in Atlanta

Fashion Marketing Degree Program Outline

Earn an accredited fashion marketing degree efficiently by accessing classes and course materials 24/7 from anywhere with AIU’s flexible mobile-friendly courses. Pursuing a fashion marketing degree with AIU may help you to finish your degree faster than you may think, and with personalized support along the way.

What can you do with a bachelor’s degree in fashion marketing?

Our fashion marketing university courses cover the fundamentals of a Bachelor of Business Administration degree with a unique fashion marketing degree curriculum. AIU fashion marketing undergraduate courses teach you to apply quantitative tools and fashion marketing concepts, to analyze and interpret marketing and business trends, to develop innovative solutions, and to leverage media and technology in the fashion markets.

This program was created for working adults who want to advance their understanding of marketing in the fashion world and are looking for an education grounded in business principles and key retail concepts.

Prerequisite for fashion marketing undergraduate courses?

There are no prerequisites to enroll in American InterContinental University’s fashion marketing degree program. AIU’s fashion marketing courses are designed with the busy adult in mind, so you can pursue your fashion marketing degree while tending to other responsibilities like your family and job.

You may be able to transfer in up to 75% of the eligible credits needed toward your degree program¹. We also offer degree credit for eligible job and military training, so you can earn your degree even faster than you thought.

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1. Transfer credit is evaluated on an individual basis. Not all credits are eligible to transfer. See the University Catalog for transfer credit policies.

Estimate Tuition and Grad Date

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

Fashion Marketing Courses

Degree Requirements

Courses

General Education

Credits

ECON220 This course focuses on economic theory of the firm, resource allocation and price determination, the free market supply and demand mechanism, and the analysis of pure and imperfect competition models.	Microeconomics	4.5
ECON224 Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth.	Macroeconomics	4.5
ENGL106 In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation.	English Composition I	4.5
ENGL107 In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation.	English Composition II	4.5
MATH125 An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success.	General College Mathematics	4.5
UNIV103 This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings.	Academic and Professional Success	4.5
UNIV106 This course exposes students to foundational components of computer technology and information literacy. Students will learn how to recognize the difference between good and bad information as well as be able to locate, evaluate, and effectively use information. Utilizing computer systems and applications, students will learn how to manage data using a variety of computer applications used in the modern workplace to investigate, design, construct, and communicate responsibly. This course helps students improve technology and information literacy skills essential for success in the 21st century and increases the awareness of their impact on society.	Technology and Information Literacy	4.5
UNIV109 This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.	Interpersonal Communication	4.5
	General Education Elective (1 Course)	4.5
	Humanities (2 Courses)	9
	Natural Sciences (2 Courses)	9
	Total Credit Hours:	58.5

Core

Credits

ACCT205 This introductory course provides students with a general overview of financial accounting and how it relates to business. The course introduces students to the accounting equation and the components of assets, liabilities, and owner's equity. Students will be introduced to corporate financial statements and analyze the impact of business transactions on financial reporting.	Principles of Accounting I	4.5
ACCT310 This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will learn accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will learn various measures and analysis techniques to evaluate the performance of the business.	Managerial Accounting	4.5
BUSN105 This survey course provides students with a general introduction to business activity and how it relates to our economic society. Students will explore how businesses are owned, organized, managed, and controlled. Students will be introduced to basic concepts from management, finance, accounting, business technology, global business, and marketing.	Introduction to Business	4.5
BUSN150 This course provides undergraduate students with a comprehensive introduction to the business sector's relationship to the principal forces operating in the ethical and legal environments. Particular attention is given to the constraints and opportunities presented by the regulatory environments in North America and the European Union. The course also provides an in-depth, comparative framework for understanding the ethical and intercultural challenges facing contemporary multinational and international organizations. With respect to the legal framework within which most business organizations operate, course topics include corporate problems of raising and maintaining capital by shares; relationships of directors to shareholders; respective rights and obligations; relationships of companies to third parties; control and the principle of majority rule.	Legal and Ethical Environment of Business	4.5
BUSN311 In this course students will be presented with the fundamentals of statistics and the impact of statistics on business decision making. Students will practice using probabilities, hypothesis testing, and data reporting that support decision makers. Core statistical concepts are combined with practical business examples, scenarios, and exercises.	Quantitative Methods and Analysis	4.5
FINA310 This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management. This course will also explore the time value of money and its implications to savings and borrowing. Students will examine the evaluation of financial statements using key financial ratios and analyze important financial markets.	Financial Management	4.5
MGMT305 This course focuses on management information systems (MIS). Students will explore the basics of information systems and enterprise applications and how they can be leveraged to make business decisions across the organization. This course will help students describe the structure of MIS departments and systems and assess how MIS systems contribute to business problem solving.	Management Information Systems	4.5
MGMT310 This course examines the elements of management and leadership as they apply to modern organizations. Special emphasis is placed on organizational change, the role of managers, and cultural differences found in today's management environment. This class also discusses motivational theories, employee empowerment, managing diversity in the workplace, and change management.	Management and Leadership of Organizations	4.5
MGMT315 This course will cover many of the basic aspects of the field of human resources management. Topics to be discussed will include ethics and employment law, Diversity and Multiculturalism, a Global Human Resource perspective, Communication and working with Teams. This course will also explore how technology impacts Human Resource Management from a recruitment perspective as well as a data analysis perspective.	Survey of Human Resource Management	4.5
MGMT415 This course explores essential operations management in modern organizations, which involves designing, managing, and improving production processes. Subjects include critical path methods (CPM), PERT charts, resource allocations, Gantt charts, budgeted cost of work scheduled, budgeted cost of work performed, the actual price of work performed, and projects associated with services and the manufacture of products, including fast delivery to the ultimate consumer.	Global Operations Management	4.5
MGMT499 This course serves as the capstone for the BBA program. Students will explore the methods of directing a global corporation in a competitive environment. Business level strategy and corporate level strategy in today’s economy includes content from all courses taken in the program. Topics also include incorporating leadership tools and perspectives for international and cooperative strategy.	Program Capstone	4.5
MKTG205 Students will study and apply the fundamentals of marketing within an organization and the contemporary domestic and global business environment. The course will focus on marketing strategies and the development of a marketing mix that benefits the entire organization. The course will explore aspects of the global business environment, the importance of technologies, and the external factors that affect marketing managers. The course will discuss the importance of marketing plans that would distinguish how companies position their products for maximum competitive advantage in the global marketplace.	Principles of Marketing	4.5
	Total Credit Hours:	54

General Electives

Credits

A combination of any 10 undergraduate courses


	Total Credit Hours:	45

Prerequisites must be met for selected electives.

Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, as one of the Humanities requirements; and FASH 209, Fashion Cycle, in place of one General Elective.

General Business Administration Track

Credits

Instead of a Specialization, select 5 Business Electives from any of the Specializations below


	Total Credit Hours:	22.5

Fashion Marketing (Atlanta Campus)

Credits

FASH301 In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities.	Fashion Trends	4.5
FASH306 In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ''desirability factor'' for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies.	Fashion Branding	4.5
FASH310 Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis.	Fashion Buying	4.5
FASH312 CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class.	CAD for Fashion Marketing	4.5
FASH409 Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined.	Visual Merchandising	4.5
	Total Credit Hours:	22.5

Total Credit Hours : 180

Fashion Marketing Classes Overview

At AIU, more of the courses you take, on average, are devoted to your field of interest than at other similar schools. For a Fashion Marketing Degree, your classes may include:

Fashion Trends

In Fashion Trends you will have the opportunity to look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will also have the opportunity to consider trend identification, market assessment and competitive response strategies. This will coursework is designed to help you prepare for fashion product development, range planning and the exploitation of market opportunities.

Fashion Branding

In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a "desirability factor" for potential consumers. This course is designed to help deepen the understanding of the complexity of brands and branding, covering conception and development, as well as the management and marketing of the products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies.

CAD for Fashion Marketing

CAD for Fashion Marketing is designed to re-enforce the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will have the opportunity to design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will also have the opportunity to take this work and develop and present it in a professional manner using the CAD skills learned in this class.

Fashion Buying

Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will be expected to conduct research and plan a six-month seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis.

Media and PR

In Media and PR you will have the opportunity to learn how fashion communications are planned, written, managed and delivered. Through directed activities you will also have the opportunity to experience situations replicating the "real-life" of working in the fast-paced roles of fashion public relations and journalism. These assignments provides you with the opportunity to work to develop your knowledge and understanding of the dynamics and interplay between the key fashion promotion sectors, highlighting the methodologies required for building successful working relationships within these roles. During this course, you will be expected to work with a degree of autonomy, structuring your own time management and applied research to a professional level and developing your professional and communication skills to a higher level. You will also be required to utilize a range of new and emerging technologies and applications to the media and communication assignments.

Textiles

The textiles course is a basic study of fibers, yarns, fabric construction methods, coloring processes, and finishing techniques. Emphasis is placed on the practical application of this knowledge in judging performance and in the proper use and care of fabrics used in the apparel industry.

Visual Merchandising

Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students will have the opportunity to develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined.

Marketing Management

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.

Principles of Marketing

Students will study and have the opportunity to apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix.

Historical and Contextual Studies

In Historical and Contextual Studies you will be introduced to studying fashion from a historical and contextual viewpoint. The course is designed to introduce fashion as a cultural phenomenon to help you work to develop an analytical approach to contemporary fashion. Fashion is understood as object, image and idea and will be explored as such through the analysis of designs, images and ideas. The course will explore the links between clothing and other mediums and will be thematic as well as historically chronological in approach. You will be introduced to methods of inquiry and terminology which you will have the opportunity to use in your own marketing and/or design practice.

The Fashion Cycle

In The Fashion Cycle you will have the opportunity to work to develop a broad understanding of the fashion industry and the different contexts in which it sits. You will also have the opportunity to develop an understanding of the structure of the industry and the way that fashion works. This coursework is designed to provide you with a foundation on which to build deeper specialist knowledge as you move through your fashion program. You will have the opportunity to explore the business of fashion through investigation, observation and gathering of materials. You will also have the opportunity to study how to question, discuss, and argue about current fashion business issues and to put forward ideas and information in presentations and written work. You will learn how to know what is happening at the forefront of fashion, and to think about the future for fashion.

Program Capstone

The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/Specialization courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.

View the Course Catalog

Course content subject to change.

Ways to Save on Your Fashion Marketing Degree

Accreditation

This business program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

FAQ

What is a Bachelor of Business Administration (BBA) Degree with a Specialization in Fashion Marketing?

AIU’s BBA degree program with a specialization in fashion marketing is designed to provide knowledge, skills, and abilities relevant for pursuing potential job opportunities among the fashion and retail industries. This unique degree program is designed to provide a comprehensive understanding of market research, planning, styling, buying, and retail strategy.

How long does it take to earn a BBA with a specialization in fashion marketing?

Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your BBA degree can be influenced by course loads proficiency and/or transfer credits, and breaks.

What kind of courses will I take to earn a fashion marketing degree?

As you work to complete your BBA degree with a specialization in fashion marketing, you will be immersed in courses such as: Fashion Branding; Fashion Buying; Global Operations Management; and Visual Merchandising.

When and where can I begin my fashion marketing classes?

Courses for the Bachelor of Business Administration Degree with a Specialization in Fashion Marketing start approximately every five weeks, exclusively on our Atlanta campus. Your actual start date is based on several factors, including receiving academic and financial documentation. To schedule a tour of our campus, visit us at https://www.aiuniv.edu/campus-locations/atlanta

How many credits are required to graduate from the fashion marketing degree program?

The BBA degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.

Why should I pursue a BBA with a specialization in fashion marketing degree?

Upon earning your fashion marketing degree, you should have an understanding of business fundamentals with an emphasis on retail fashion marketing, trends, media, and technology. You will study how to: apply quantitative tools and fashion marketing concepts; analyze and interpret marketing and business trends; develop innovative solutions; and leverage media and technology in the fashion markets.

Compare Related Areas of Study

Bachelor of Business Administration (BBA) Degree Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing

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BBA Fashion Marketing Degree

Fashion Marketing Degree Program Details

Fashion Marketing Degree Program Outline

What can you do with a bachelor’s degree in fashion marketing?

Prerequisite for fashion marketing undergraduate courses?

Estimate Tuition and Grad Date

Fashion Marketing Courses

Degree Requirements

Courses

General Education

Core

General Electives

General Business Administration Track

Fashion Marketing (Atlanta Campus)

Fashion Marketing Classes Overview

Fashion Trends

Fashion Branding

CAD for Fashion Marketing

Fashion Buying

Media and PR

Textiles

Visual Merchandising

Marketing Management

Principles of Marketing

Historical and Contextual Studies

The Fashion Cycle

Program Capstone

Ways to Save on Your Fashion Marketing Degree

Accreditation

FAQ

What is a Bachelor of Business Administration (BBA) Degree with a Specialization in Fashion Marketing?

How long does it take to earn a BBA with a specialization in fashion marketing?

What kind of courses will I take to earn a fashion marketing degree?

When and where can I begin my fashion marketing classes?

How many credits are required to graduate from the fashion marketing degree program?

Why should I pursue a BBA with a specialization in fashion marketing degree?

Compare Related Areas of Study

Next Steps

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Take the next step. Classes Start October 25, 2023

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