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Bachelor of Business Administration (BBA) Degree with a Specialization in Fashion Marketing
Bachelor’s Degree in Fashion Marketing
American InterContinental University’s BBA in Fashion Marketing degree program is an accredited business administration degree with a concentration in fashion marketing. This fashion marketing degree program has courses designed to help students to explore market research, planning, styling, buying, retail strategy, and other business principles.
While completing the upper division’s specialization requirements, students have an opportunity to focus on key topics in fashion marketing and study industry-relevant knowledge and skills common to fashion industry professionals.
Next start date
Program Credits
180
Each Course Length
5-10 Weeks
Location
Atlanta,
Classes start on Jul 30, 2025
BBA in Fashion Marketing Degree Program Overview
Our fashion marketing degree program encompasses the fundamentals of a Bachelor of Business Administration degree, complemented by a fashion marketing course curriculum. AIU’s fashion marketing undergraduate courses are designed to help you study ways to apply quantitative tools and fashion marketing concepts to analyze and interpret marketing and business trends, work to develop innovative solutions, and utilize media and technology in the fashion markets.
This degree program is designed for working adults seeking to enhance their understanding of marketing in the fashion industry and looking for an education rooted in business principles and key retail concepts. There are no prerequisites to enroll in American InterContinental University’s fashion marketing degree program. AIU’s BBA in Fashion Marketing courses are designed with the busy adult in mind, so you can pursue your fashion marketing degree while tending to other professional or personal responsibilities. You can earn an accredited fashion marketing degree by accessing classes and course materials 24/7 from anywhere with AIU’s flexible, mobile-friendly courses.
Fashion Marketing Courses
Course Name
& Number
Course Number
Credits
General Education
|
Microeconomics
ECON220
This course focuses on economic theory of the firm, resource allocation and price determination, the free market supply and demand mechanism, and the analysis of pure and imperfect competition models. This course focuses on economic theory of the firm, resource allocation and price determination, the free market supply and demand mechanism, and the analysis of pure and imperfect competition models. |
ECON220 | 4.5 | ||||
|
Macroeconomics
ECON224
Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth. Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth. |
ECON224 | 4.5 | ||||
|
English Composition I
ENGL106
In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation. In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation. |
ENGL106 | 4.5 | ||||
|
English Composition II
ENGL107
In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation. In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation. |
ENGL107 | 4.5 | ||||
|
General College Mathematics
MATH125
An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success. An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success. |
MATH125 | 4.5 | ||||
|
Academic and Professional Success
UNIV103
This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings. This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings. |
UNIV103 | 4.5 | ||||
|
Technology and Information Literacy
UNIV106
This course exposes students to foundational components of computer technology and information literacy. Utilizing computer systems and applications, students will practice using a variety of computer applications used in the modern workplace. This course will introduce basic digital and information literacy skills, including responsible use of innovative technology tools such as Generative Artificial Intelligence, to help students build a foundation to be better consumers and users of information. The goal of this course is to help students build their technology and information literacy skills essential for success in the 21st century classroom and workplace.
This course exposes students to foundational components of computer technology and information literacy. Utilizing computer systems and applications, students will practice using a variety of computer applications used in the modern workplace. This course will introduce basic digital and information literacy skills, including responsible use of innovative technology tools such as Generative Artificial Intelligence, to help students build a foundation to be better consumers and users of information. The goal of this course is to help students build their technology and information literacy skills essential for success in the 21st century classroom and workplace.
|
UNIV106 | 4.5 | ||||
|
Interpersonal Communication
UNIV109
This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.
This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.
|
UNIV109 | 4.5 | ||||
| General Education Elective (1 Course) | 4.5 | |||||
| Humanities (2 Courses) | 9 | |||||
| Natural Sciences (2 Courses) | 9 | |||||
| 58.5 Total Credit Hours | 58.5 Total Credit Hours | |||||
Core
|
Principles of Accounting I
ACCT205
This introductory course provides a general overview of financial accounting and how it relates to business. The course introduces the accounting equation and the components of assets, liabilities, and owner's equity. The course introduces corporate financial statements and how to analyze the impact of business transactions on financial reporting. This introductory course provides a general overview of financial accounting and how it relates to business. The course introduces the accounting equation and the components of assets, liabilities, and owner's equity. The course introduces corporate financial statements and how to analyze the impact of business transactions on financial reporting. |
ACCT205 | 4.5 | ||||
|
Managerial Accounting
ACCT310
This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will study accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will explore various measures and analysis techniques to evaluate the performance of the business. This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will study accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will explore various measures and analysis techniques to evaluate the performance of the business. |
ACCT310 | 4.5 | ||||
|
Introduction to Business
BUSN105
This survey course provides a general introduction to business activity and how it relates to our economic society. Students have the opportunity to explore how businesses are owned, organized, managed, and controlled. This course introduces basic concepts from management, finance, accounting, business technology, global business, and marketing.
This survey course provides a general introduction to business activity and how it relates to our economic society. Students have the opportunity to explore how businesses are owned, organized, managed, and controlled. This course introduces basic concepts from management, finance, accounting, business technology, global business, and marketing.
|
BUSN105 | 4.5 | ||||
|
Legal and Ethical Environment of Business
BUSN150
This course provides a comprehensive introduction to the business sector's relationship to the principal forces operating in the ethical and legal environments. Particular attention is given to the constraints and opportunities presented by the regulatory environments in North America and the European Union. The course also provides an in-depth, comparative framework for understanding the ethical and intercultural challenges facing contemporary multinational and international organizations. With respect to the legal framework within which most business organizations operate, course topics include corporate problems of raising and maintaining capital by shares; relationships of directors to shareholders; respective rights and obligations; relationships of companies to third parties; control and the principle of majority rule.
This course provides a comprehensive introduction to the business sector's relationship to the principal forces operating in the ethical and legal environments. Particular attention is given to the constraints and opportunities presented by the regulatory environments in North America and the European Union. The course also provides an in-depth, comparative framework for understanding the ethical and intercultural challenges facing contemporary multinational and international organizations. With respect to the legal framework within which most business organizations operate, course topics include corporate problems of raising and maintaining capital by shares; relationships of directors to shareholders; respective rights and obligations; relationships of companies to third parties; control and the principle of majority rule.
|
BUSN150 | 4.5 | ||||
|
Quantitative Methods and Analysis
BUSN311
This course presents the fundamentals of statistics and the impact of statistics on business decision making. Students will have the opportunity to practice using probabilities, hypothesis testing, and data reporting that support decision makers. Core statistical concepts are combined with practical business examples, scenarios, and exercises.
This course presents the fundamentals of statistics and the impact of statistics on business decision making. Students will have the opportunity to practice using probabilities, hypothesis testing, and data reporting that support decision makers. Core statistical concepts are combined with practical business examples, scenarios, and exercises.
|
BUSN311 | 4.5 | ||||
|
Financial Management
FINA310
This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management. This course also explores the time value of money and its implications to savings and borrowing. Students will examine the evaluation of financial statements using key financial ratios and analyze important financial markets.
This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management. This course also explores the time value of money and its implications to savings and borrowing. Students will examine the evaluation of financial statements using key financial ratios and analyze important financial markets.
|
FINA310 | 4.5 | ||||
|
Management Information Systems
MGMT305
This course focuses on management information systems (MIS). Students will explore the basics of information systems and enterprise applications and how they can be leveraged to make business decisions across the organization. This course is designed to help students describe the structure of MIS departments and systems and assess how MIS systems contribute to business problem solving.
This course focuses on management information systems (MIS). Students will explore the basics of information systems and enterprise applications and how they can be leveraged to make business decisions across the organization. This course is designed to help students describe the structure of MIS departments and systems and assess how MIS systems contribute to business problem solving.
|
MGMT305 | 4.5 | ||||
|
Management and Leadership of Organizations
MGMT310
This course examines the elements of management and leadership as they apply to modern organizations. Special emphasis is placed on organizational change, the role of managers, and cultural differences found in today's management environment. This course also discusses motivational theories, employee empowerment, managing diversity in the workplace, and change management.
This course examines the elements of management and leadership as they apply to modern organizations. Special emphasis is placed on organizational change, the role of managers, and cultural differences found in today's management environment. This course also discusses motivational theories, employee empowerment, managing diversity in the workplace, and change management.
|
MGMT310 | 4.5 | ||||
|
Survey of Human Resource Management
MGMT315
This course covers many of the basic aspects of the field of human resources management. Topics to be discussed include ethics and employment law, Diversity and Multiculturalism, a Global Human Resource perspective, Communication and working with Teams. This course also explores how technology impacts Human Resource Management from a recruitment perspective as well as a data analysis perspective.
This course covers many of the basic aspects of the field of human resources management. Topics to be discussed include ethics and employment law, Diversity and Multiculturalism, a Global Human Resource perspective, Communication and working with Teams. This course also explores how technology impacts Human Resource Management from a recruitment perspective as well as a data analysis perspective.
|
MGMT315 | 4.5 | ||||
|
Global Operations Management
MGMT415
This course explores essential operations management in modern organizations, which involves designing, managing, and improving production processes. Subjects include critical path methods (CPM), PERT charts, resource allocations, Gantt charts, budgeted cost of work scheduled, budgeted cost of work performed, the actual price of work performed, and projects associated with services and the manufacture of products, including fast delivery to the ultimate consumer.
This course explores essential operations management in modern organizations, which involves designing, managing, and improving production processes. Subjects include critical path methods (CPM), PERT charts, resource allocations, Gantt charts, budgeted cost of work scheduled, budgeted cost of work performed, the actual price of work performed, and projects associated with services and the manufacture of products, including fast delivery to the ultimate consumer.
|
MGMT415 | 4.5 | ||||
|
Program Capstone
MGMT499
This course serves as the capstone for the BBA program. Students will explore the methods of directing a global corporation in a competitive environment. Business level strategy and corporate level strategy in today’s economy includes content from all courses taken in the program. Topics also include incorporating leadership tools and perspectives for international and cooperative strategy.
This course serves as the capstone for the BBA program. Students will explore the methods of directing a global corporation in a competitive environment. Business level strategy and corporate level strategy in today’s economy includes content from all courses taken in the program. Topics also include incorporating leadership tools and perspectives for international and cooperative strategy.
|
MGMT499 | 4.5 | ||||
|
Principles of Marketing
MKTG205
Students will study and apply the fundamentals of marketing within an organization and the contemporary domestic and global business environment. The course focuses on marketing strategies and the development of a marketing mix that benefits the entire organization. The course explores aspects of the global business environment, the importance of technologies, and the external factors that affect marketing managers. The course discusses the importance of marketing plans that would distinguish how companies position their products for maximum competitive advantage in the global marketplace.
Students will study and apply the fundamentals of marketing within an organization and the contemporary domestic and global business environment. The course focuses on marketing strategies and the development of a marketing mix that benefits the entire organization. The course explores aspects of the global business environment, the importance of technologies, and the external factors that affect marketing managers. The course discusses the importance of marketing plans that would distinguish how companies position their products for maximum competitive advantage in the global marketplace.
|
MKTG205 | 4.5 | ||||
| 54 Total Credit Hours | 54 Total Credit Hours | |||||
General Electives
A combination of any 10 undergraduate courses
| 45 Total Credit Hours | 45 Total Credit Hours | |||||
Prerequisites must be met for selected electives.
Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, as one of the Humanities requirements; and FASH 209, Fashion Cycle, in place of one General Elective.
Fashion Marketing (Atlanta Campus)
|
Fashion Trends
FASH301
In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities. In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities. |
FASH301 | 4.5 | ||||
|
Fashion Branding
FASH306
In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ''desirability factor'' for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies. In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ''desirability factor'' for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies. |
FASH306 | 4.5 | ||||
|
Fashion Buying
FASH310
Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis. Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis. |
FASH310 | 4.5 | ||||
|
CAD for Fashion Marketing
FASH312
CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class. CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class. |
FASH312 | 4.5 | ||||
|
Visual Merchandising
FASH409
Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined. Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined. |
FASH409 | 4.5 | ||||
| 22.5 Total Credit Hours | 22.5 Total Credit Hours | |||||
Program Learning Outcomes
- Integrate knowledge of the core ACBSP business concepts of accounting, finance, statistics, economics, management, and marketing to assess business circumstances.
- Propose quantitative business solutions which demonstrate critical and analytical thinking.
- Collaborate in cross-functional teams utilizing effective business techniques and strategies.
- Navigate challenges in a global market involving international distribution and operations networks.
- Share business recommendations and information through a variety of communication delivery formats.
- Evaluate potential ethical and legal issues in contemporary business situations and propose appropriate resolution.
- Employ technology to effectively solve business problems and provide solutions.
Classes Overview
-
Fashion Trends
In Fashion Trends you will have the opportunity to look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will also have the opportunity to consider trend identification, market assessment and competitive response strategies. This will coursework is designed to help you prepare for fashion product development, range planning and the exploitation of market opportunities.
-
Fashion Branding
In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a "desirability factor" for potential consumers. This course is designed to help deepen the understanding of the complexity of brands and branding, covering conception and development, as well as the management and marketing of the products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies.
-
CAD for Fashion Marketing
CAD for Fashion Marketing is designed to re-enforce the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will have the opportunity to design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will also have the opportunity to take this work and develop and present it in a professional manner using the CAD skills learned in this class.
-
Fashion Buying
Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will be expected to conduct research and plan a six-month seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis.
-
Media and PR
In Media and PR you will have the opportunity to learn how fashion communications are planned, written, managed and delivered. Through directed activities you will also have the opportunity to experience situations replicating the "real-life" of working in the fast-paced roles of fashion public relations and journalism. These assignments provides you with the opportunity to work to develop your knowledge and understanding of the dynamics and interplay between the key fashion promotion sectors, highlighting the methodologies required for building successful working relationships within these roles. During this course, you will be expected to work with a degree of autonomy, structuring your own time management and applied research to a professional level and developing your professional and communication skills to a higher level. You will also be required to utilize a range of new and emerging technologies and applications to the media and communication assignments.
-
Textiles
The textiles course is a basic study of fibers, yarns, fabric construction methods, coloring processes, and finishing techniques. Emphasis is placed on the practical application of this knowledge in judging performance and in the proper use and care of fabrics used in the apparel industry.
-
Visual Merchandising
Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students will have the opportunity to develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined.
-
Marketing Management
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
-
Principles of Marketing
Students will study and have the opportunity to apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix.
-
Historical and Contextual Studies
In Historical and Contextual Studies you will be introduced to studying fashion from a historical and contextual viewpoint. The course is designed to introduce fashion as a cultural phenomenon to help you work to develop an analytical approach to contemporary fashion. Fashion is understood as object, image and idea and will be explored as such through the analysis of designs, images and ideas. The course will explore the links between clothing and other mediums and will be thematic as well as historically chronological in approach. You will be introduced to methods of inquiry and terminology which you will have the opportunity to use in your own marketing and/or design practice.
-
The Fashion Cycle
In The Fashion Cycle you will have the opportunity to work to develop a broad understanding of the fashion industry and the different contexts in which it sits. You will also have the opportunity to develop an understanding of the structure of the industry and the way that fashion works. This coursework is designed to provide you with a foundation on which to build deeper specialist knowledge as you move through your fashion program. You will have the opportunity to explore the business of fashion through investigation, observation and gathering of materials. You will also have the opportunity to study how to question, discuss, and argue about current fashion business issues and to put forward ideas and information in presentations and written work. You will learn how to know what is happening at the forefront of fashion, and to think about the future for fashion.
-
Program Capstone
The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/Specialization courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.
Course content subject to change.
Why AIU
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Accreditation
FAQ
A BBA in Fashion Marketing degree is an undergraduate degree program designed to help students explore the intersection of fashion, branding, and business strategy. The program covers areas such as consumer behavior, trend forecasting, visual merchandising, and marketing communications. Offered on campus at AIU’s Atlanta, Georgia location, this degree program provides the opportunity to study fashion marketing in a dynamic, in-person learning environment surrounded by a creative community.
The BBA in Fashion Marketing is currently offered on campus at AIU’s Atlanta, Georgia location and is not available in an online format at this time. AIU is a member of the American InterContinental University System. The System is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditor recognized by the U.S. Department of Education. The Atlanta campus offers an immersive, in-person experience designed to help students engage with fashion industry-relevant coursework in a creative community.
Some potential career paths for a BBA may be*:
- Management Analyst – Evaluates brand performance data and recommends strategies to improve retail or wholesale operations.
- Industrial Production Manager – Directs product manufacturing, focusing on product quality, cost control, and timely output.
- Sales Manager – Leads industry-focused sales teams, sets revenue targets, and develops strategies to expand market share and customer engagement.
- Store Manager – Manages day-to-day operations of a fashion retail store, overseeing merchandising, staff performance, and customer experience.
- Supply Chain Manager – Coordinates procurement, inventory, and distribution of goods to ensure products reach retailers and consumers efficiently.
Explore related business-related job positions and descriptions from the Bureau of Labor Statistics.
*AIU cannot guarantee employment or salary. The list of career paths related to this program is based on a subset from the Bureau of Labor Statistics CIP to SOC Crosswalk. Some career paths listed above may require further education or job experience.
To start on your path to pursuing a fashion marketing degree at AIU, follow these steps:
- Explore AIU’s accredited program to understand the core business courses and opportunities available within the program.
- Review the admission requirements, which typically include a high school diploma or equivalent—AIU does not require SAT or ACT scores for enrollment.
- Evaluate tuition and financial aid options, including scholarships, grants, or payment plans that may help make your education more accessible.*
- Submit your application before the next term begins—once accepted, familiarize yourself with AIU’s online learning platform to prepare for your courses and begin working toward your degree.
*University grants or scholarships are based on established criteria as published in the University Catalog or on its website and are awarded after verification that the conditions of eligibility have been met.
AIU’s BBA in Fashion Marketing degree program is designed to be completed in approximately 48 months. However, the time to completion may vary based on factors such as course load, transfer credits, and any breaks taken during the program.
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Classes start July 30, 2025
What Students Are Saying About Their AIU Experience
[The business courses] hit on the main topics: employee relations, HR, management – all the different issues that companies handle. I really liked the employee relations courses and how companies want to bridge the gap and build that trust between the company and its employees.
Ashley L., Former Student 2021 Graduate, Bachelors of Business Administration
