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Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing
Online Marketing Degree
AIU’s online marketing bachelor's degree program is a combination of creative marketing theory and analytics business strategy for a balanced marketing education. Study how to create and manage marketing campaigns, hone your decision-making skills, develop competitive market advantage, and achieve key business objectives.
This targeted degree program is designed to provide students with both a comprehensive understanding of business management and marketing. In this specialized curriculum, students can study how marketing professionals play a key role in helping a business stay competitive in the global marketplace, including helping businesses understand their markets and develop relationships with their customers.
Next start date
Program Credits
180
Each Course Length
5 Weeks
Location
Online,
Atlanta,
Houston,
Classes start on Jul 30, 2025
Program Outline
Our bachelor of marketing online degree program is designed to teach business fundamentals and marketing principles to busy people who are juggling work and family responsibilities. Online marketing classes let you study toward your BBA in marketing on your own timeline to help you set yourself up for success.
Enroll in our online marketing program for a business administration education that delves into finance and accounting concepts and business operations, in addition to marketing theory and applications. There are no prerequisites to enroll in our online marketing degree program.
Every successful business needs professionals in finance, operations, human resources, and marketing to work together to maximize revenue and profit, and to develop strong culture and infrastructure. Studying toward a bachelor of marketing online can help you prepare to create and execute marketing plans, analyze market trends, recognize legal and ethical conflicts, and evaluate marketing operations.
We provide you with personalized support along the way of your educational journey with a dedicated Graduation Team to help guide you through the enrollment process and provide ongoing support for your education goals.
Courses
Course Name
& Number
Course Number
Credits
General Education
|
Microeconomics
ECON220
This course focuses on economic theory of the firm, resource allocation and price determination, the free market supply and demand mechanism, and the analysis of pure and imperfect competition models. This course focuses on economic theory of the firm, resource allocation and price determination, the free market supply and demand mechanism, and the analysis of pure and imperfect competition models. |
ECON220 | 4.5 | ||||
|
Macroeconomics
ECON224
Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth. Presents basic economic concepts emphasizing the part the United States plays in a global economy. Foundations of economic theory are presented, using topics from television news and mass media. Topics introduced are GDP, National Income Accounting, United States fiscal policy and economic growth. |
ECON224 | 4.5 | ||||
|
English Composition I
ENGL106
In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation. In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation. |
ENGL106 | 4.5 | ||||
|
English Composition II
ENGL107
In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation. In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation. |
ENGL107 | 4.5 | ||||
|
General College Mathematics
MATH125
An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success. An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success. |
MATH125 | 4.5 | ||||
|
Academic and Professional Success
UNIV103
This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings. This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings. |
UNIV103 | 4.5 | ||||
|
Technology and Information Literacy
UNIV106
This course exposes students to foundational components of computer technology and information literacy. Utilizing computer systems and applications, students will practice using a variety of computer applications used in the modern workplace. This course will introduce basic digital and information literacy skills, including responsible use of innovative technology tools such as Generative Artificial Intelligence, to help students build a foundation to be better consumers and users of information. The goal of this course is to help students build their technology and information literacy skills essential for success in the 21st century classroom and workplace.
This course exposes students to foundational components of computer technology and information literacy. Utilizing computer systems and applications, students will practice using a variety of computer applications used in the modern workplace. This course will introduce basic digital and information literacy skills, including responsible use of innovative technology tools such as Generative Artificial Intelligence, to help students build a foundation to be better consumers and users of information. The goal of this course is to help students build their technology and information literacy skills essential for success in the 21st century classroom and workplace.
|
UNIV106 | 4.5 | ||||
|
Interpersonal Communication
UNIV109
This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.
This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.
|
UNIV109 | 4.5 | ||||
| General Education Elective (1 Course) | 4.5 | |||||
| Humanities (2 Courses) | 9 | |||||
| Natural Sciences (2 Courses) | 9 | |||||
| 58.5 Total Credit Hours | 58.5 Total Credit Hours | |||||
Core
|
Principles of Accounting I
ACCT205
This introductory course provides a general overview of financial accounting and how it relates to business. The course introduces the accounting equation and the components of assets, liabilities, and owner's equity. The course introduces corporate financial statements and how to analyze the impact of business transactions on financial reporting. This introductory course provides a general overview of financial accounting and how it relates to business. The course introduces the accounting equation and the components of assets, liabilities, and owner's equity. The course introduces corporate financial statements and how to analyze the impact of business transactions on financial reporting. |
ACCT205 | 4.5 | ||||
|
Managerial Accounting
ACCT310
This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will study accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will explore various measures and analysis techniques to evaluate the performance of the business. This course is designed to provide students with an understanding of the role of accounting information in support of decision making and planning throughout the organization. Students will study accounting methods for planning and controlling operations through budgets, responsibility centers and cost management. Furthermore, students will explore various measures and analysis techniques to evaluate the performance of the business. |
ACCT310 | 4.5 | ||||
|
Introduction to Business
BUSN105
This survey course provides a general introduction to business activity and how it relates to our economic society. Students have the opportunity to explore how businesses are owned, organized, managed, and controlled. This course introduces basic concepts from management, finance, accounting, business technology, global business, and marketing.
This survey course provides a general introduction to business activity and how it relates to our economic society. Students have the opportunity to explore how businesses are owned, organized, managed, and controlled. This course introduces basic concepts from management, finance, accounting, business technology, global business, and marketing.
|
BUSN105 | 4.5 | ||||
|
Legal and Ethical Environment of Business
BUSN150
This course provides a comprehensive introduction to the business sector's relationship to the principal forces operating in the ethical and legal environments. Particular attention is given to the constraints and opportunities presented by the regulatory environments in North America and the European Union. The course also provides an in-depth, comparative framework for understanding the ethical and intercultural challenges facing contemporary multinational and international organizations. With respect to the legal framework within which most business organizations operate, course topics include corporate problems of raising and maintaining capital by shares; relationships of directors to shareholders; respective rights and obligations; relationships of companies to third parties; control and the principle of majority rule.
This course provides a comprehensive introduction to the business sector's relationship to the principal forces operating in the ethical and legal environments. Particular attention is given to the constraints and opportunities presented by the regulatory environments in North America and the European Union. The course also provides an in-depth, comparative framework for understanding the ethical and intercultural challenges facing contemporary multinational and international organizations. With respect to the legal framework within which most business organizations operate, course topics include corporate problems of raising and maintaining capital by shares; relationships of directors to shareholders; respective rights and obligations; relationships of companies to third parties; control and the principle of majority rule.
|
BUSN150 | 4.5 | ||||
|
Quantitative Methods and Analysis
BUSN311
This course presents the fundamentals of statistics and the impact of statistics on business decision making. Students will have the opportunity to practice using probabilities, hypothesis testing, and data reporting that support decision makers. Core statistical concepts are combined with practical business examples, scenarios, and exercises.
This course presents the fundamentals of statistics and the impact of statistics on business decision making. Students will have the opportunity to practice using probabilities, hypothesis testing, and data reporting that support decision makers. Core statistical concepts are combined with practical business examples, scenarios, and exercises.
|
BUSN311 | 4.5 | ||||
|
Financial Management
FINA310
This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management. This course also explores the time value of money and its implications to savings and borrowing. Students will examine the evaluation of financial statements using key financial ratios and analyze important financial markets.
This course examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management. This course also explores the time value of money and its implications to savings and borrowing. Students will examine the evaluation of financial statements using key financial ratios and analyze important financial markets.
|
FINA310 | 4.5 | ||||
|
Management Information Systems
MGMT305
This course focuses on management information systems (MIS). Students will explore the basics of information systems and enterprise applications and how they can be leveraged to make business decisions across the organization. This course is designed to help students describe the structure of MIS departments and systems and assess how MIS systems contribute to business problem solving.
This course focuses on management information systems (MIS). Students will explore the basics of information systems and enterprise applications and how they can be leveraged to make business decisions across the organization. This course is designed to help students describe the structure of MIS departments and systems and assess how MIS systems contribute to business problem solving.
|
MGMT305 | 4.5 | ||||
|
Management and Leadership of Organizations
MGMT310
This course examines the elements of management and leadership as they apply to modern organizations. Special emphasis is placed on organizational change, the role of managers, and cultural differences found in today's management environment. This course also discusses motivational theories, employee empowerment, managing diversity in the workplace, and change management.
This course examines the elements of management and leadership as they apply to modern organizations. Special emphasis is placed on organizational change, the role of managers, and cultural differences found in today's management environment. This course also discusses motivational theories, employee empowerment, managing diversity in the workplace, and change management.
|
MGMT310 | 4.5 | ||||
|
Survey of Human Resource Management
MGMT315
This course covers many of the basic aspects of the field of human resources management. Topics to be discussed include ethics and employment law, Diversity and Multiculturalism, a Global Human Resource perspective, Communication and working with Teams. This course also explores how technology impacts Human Resource Management from a recruitment perspective as well as a data analysis perspective.
This course covers many of the basic aspects of the field of human resources management. Topics to be discussed include ethics and employment law, Diversity and Multiculturalism, a Global Human Resource perspective, Communication and working with Teams. This course also explores how technology impacts Human Resource Management from a recruitment perspective as well as a data analysis perspective.
|
MGMT315 | 4.5 | ||||
|
Global Operations Management
MGMT415
This course explores essential operations management in modern organizations, which involves designing, managing, and improving production processes. Subjects include critical path methods (CPM), PERT charts, resource allocations, Gantt charts, budgeted cost of work scheduled, budgeted cost of work performed, the actual price of work performed, and projects associated with services and the manufacture of products, including fast delivery to the ultimate consumer.
This course explores essential operations management in modern organizations, which involves designing, managing, and improving production processes. Subjects include critical path methods (CPM), PERT charts, resource allocations, Gantt charts, budgeted cost of work scheduled, budgeted cost of work performed, the actual price of work performed, and projects associated with services and the manufacture of products, including fast delivery to the ultimate consumer.
|
MGMT415 | 4.5 | ||||
|
Program Capstone
MGMT499
This course serves as the capstone for the BBA program. Students will explore the methods of directing a global corporation in a competitive environment. Business level strategy and corporate level strategy in today’s economy includes content from all courses taken in the program. Topics also include incorporating leadership tools and perspectives for international and cooperative strategy.
This course serves as the capstone for the BBA program. Students will explore the methods of directing a global corporation in a competitive environment. Business level strategy and corporate level strategy in today’s economy includes content from all courses taken in the program. Topics also include incorporating leadership tools and perspectives for international and cooperative strategy.
|
MGMT499 | 4.5 | ||||
|
Principles of Marketing
MKTG205
Students will study and apply the fundamentals of marketing within an organization and the contemporary domestic and global business environment. The course focuses on marketing strategies and the development of a marketing mix that benefits the entire organization. The course explores aspects of the global business environment, the importance of technologies, and the external factors that affect marketing managers. The course discusses the importance of marketing plans that would distinguish how companies position their products for maximum competitive advantage in the global marketplace.
Students will study and apply the fundamentals of marketing within an organization and the contemporary domestic and global business environment. The course focuses on marketing strategies and the development of a marketing mix that benefits the entire organization. The course explores aspects of the global business environment, the importance of technologies, and the external factors that affect marketing managers. The course discusses the importance of marketing plans that would distinguish how companies position their products for maximum competitive advantage in the global marketplace.
|
MKTG205 | 4.5 | ||||
| 54 Total Credit Hours | 54 Total Credit Hours | |||||
General Electives
A combination of any 10 undergraduate courses
| 45 Total Credit Hours | 45 Total Credit Hours | |||||
Prerequisites must be met for selected electives.
Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, as one of the Humanities requirements; and FASH 209, Fashion Cycle, in place of one General Elective.
Marketing
|
Marketing Management
MKTG305
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives. This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives. |
MKTG305 | 4.5 | ||||
|
Public Relations
MKTG340
This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities. This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities. |
MKTG340 | 4.5 | ||||
|
Consumer Behavior
MKTG405
This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered. This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered. |
MKTG405 | 4.5 | ||||
|
Advertising and Promotion Management
MKTG408
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. |
MKTG408 | 4.5 | ||||
|
Marketing Campaign and Strategic Planning
MKTG450
This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will be required to apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.
This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will be required to apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.
|
MKTG450 | 4.5 | ||||
| 22.5 Total Credit Hours | 22.5 Total Credit Hours | |||||
Program Learning Outcomes
- Integrate knowledge of the core ACBSP business concepts of accounting, finance, statistics, economics, management, and marketing to assess business circumstances.
- Propose quantitative business solutions which demonstrate critical and analytical thinking.
- Collaborate in cross-functional teams utilizing effective business techniques and strategies.
- Navigate challenges in a global market involving international distribution and operations networks.
- Share business recommendations and information through a variety of communication delivery formats.
- Evaluate potential ethical and legal issues in contemporary business situations and propose appropriate resolution.
- Employ technology to effectively solve business problems and provide solutions.
Classes Overview
-
Consumer Behavior
This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.
-
Marketing Campaign and Strategic Planning
This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will be expected to apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.
-
Advertising and Promotion Management
This course is designed to present a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
-
Marketing Management
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
-
Marketing Research
This course explores the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.
-
Managing Organizational Change
This course presents both conceptual and experiential approaches to the topic of organizational change and organization development. Special emphasis is placed on developing interpersonal skills in order to analyze situations.
-
International Marketing
This course explores the development of a marketing and management strategies in an international setting. The complexities of product, price, promotion, and distribution in the global marketplace are explored. Emphasis is placed on international business constraints such as cultural diversity, political environment, foreign financial markets, and trade regulations.
-
Public Relations
This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.
-
Building Teams and Resolving Conflict
One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.
-
Marketing to an Aging Population
This course applies market segmentation strategies to the aging population and investigates related decision makers with insight on how marketing can influence decisions. Marketing strategies are discussed including those through a variety of public media options as well as internal to the serving organization. Ethics are a component of this course.
-
Quantitative Methods and Analysis
In this course, students will study the fundamentals of probability, statistics, and their applications in business decision making.
-
Program Capstone
The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/specializations courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.
Course content subject to change.
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FAQ
AIU’s online BBA degree program with a specialization in marketing is designed to provide knowledge, skills, and abilities relevant for pursuing potential job opportunities in the marketing field. This unique degree program is designed to provide a comprehensive understanding of how to create and manage marketing campaigns, hone your decision-making skills, develop competitive market advantage, and achieve key business objectives.
Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your BBA degree can be influenced by course loads proficiency and/or transfer credits, and breaks.
As you work to complete your BBA in marketing degree, you will be immersed in courses such as: Legal and Ethical Environment of Business; Public Relations; Consumer Behavior; and Marketing Campaign and Strategic Planning.
Courses for the Bachelor of Business Administration Degree with a Specialization in Marketing start approximately every five weeks. Your actual start date is based on several factors, including receiving academic and financial documentation.
The BBA degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.
Upon earning your marketing degree, you will have had the opportunity to examine how marketing professionals play a key role in helping a business stay competitive in the global marketplace, including helping businesses understand their markets and develop relationships with their consumers. You can graduate with the know-how to create and execute marketing plans, analyze market trends, recognize legal and ethical conflicts, and evaluate marketing operations.
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Classes start July 30, 2025
What Students Are Saying About Their AIU Experience
AIU helped me with a lot of balance and with flexibility. The teachers were wonderful and encouraging. The staff were uplifting and very, very, very, supportive.Cheryl C., Former Student 2024 Graduate, Bachelor - Fashion Design & Marketing
