Program Details
Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.
Estimate your costs, potential savings and graduation date.Gain insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management.
You Can Learn How to:
- Segment the market to achieve competitive advantage
- Design a research project that includes defining the problem, developing an approach to it and formulating the research design
- Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies
- Assess decisions and employ methods for improving decision-making
- Apply Use mathematical, statistical and research techniques to analyze contemporary business practices and functions
- Apply the concepts and principles of finance and accounting to make effective decisions
- Recognize and manage potential ethical and legal conflicts
- Measure market demand and segment the market to achieve competitive advantage
Download program detail PDF
Degree Requirements
General Education
| ECON220 | Microeconomics | 4.5 |
| ECON224 | Macroeconomics | 4.5 |
| ENGL106 | English Composition I | 4.5 |
| ENGL107 | English Composition II | 4.5 |
| MATH125 | General College Mathematics | 4.5 |
| UNIV103 | Academic and Professional Success | 4.5 |
| UNIV106 | Technology and Information Literacy | 4.5 |
| UNIV109 | Interpersonal Communication | 4.5 |
| General Education Elective (1 Course) | 4.5 | |
| Humanities (2 Courses) | 9 | |
| Natural Sciences (2 Courses) | 9 | |
| Total Credit Hours: | 58.5 |
Core
| ACCT205 | Principles of Accounting I | 4.5 |
| ACCT310 | Managerial Accounting | 4.5 |
| BUSN105 | Introduction to Business | 4.5 |
| BUSN311 | Quantitative Methods and Analysis | 4.5 |
| BUSN150 | Legal and Ethical Environment of Business | 4.5 |
| FINA310 | Financial Management | 4.5 |
| MGMT305 | Management Information Systems | 4.5 |
| MGMT310 | Management and Leadership of Organizations | 4.5 |
| MGMT315 | Survey of Human Resource Management | 4.5 |
| MGMT499 | Program Capstone | 4.5 |
| MKTG205 | Principles of Marketing | 4.5 |
| Total Credit Hours: | 49.5 |
General Electives
A combination of 11 electives dependent on Program
| Total Credit Hours: | 49.5 |
General Business Administration Track
In lieu of a Specialization, select 5 Business Electives from any of the Specializations below| Total Credit Hours: | 22.5 |
Marketing
| MKTG305 | Marketing Management | 4.5 |
| MKTG340 | Public Relations | 4.5 |
| MKTG405 | Consumer Behavior | 4.5 |
| MKTG408 | Advertising and Promotion Management | 4.5 |
| MKTG450 | Marketing Campaign and Strategic Planning | 4.5 |
Total Credit Hours: 180
AIU's Bachelor of Business Administration (BBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
For a Bachelor of Business Administration degree with a specialization in Marketing, your classes may include:
Consumer Behavior
This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.
Marketing Campaign and Strategic Planning
This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.
Advertising and Promotion Management
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
Marketing Management
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
Marketing Research
This course studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.
Managing Organizational Change
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
International Marketing
This course explores the development of a marketing and management strategies in an international setting. The complexities of product, price, promotion, and distribution in the global marketplace are explored. Emphasis is placed on international business constraints such as cultural diversity, political environment, foreign financial markets, and trade regulations.
Public Relations
This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.
Building Teams and Resolving Conflict
One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.
Marketing to an Aging Population
This course applies market segmentation strategies to the aging population and investigates related decision makers with insight on how marketing can influence decisions. Marketing strategies are discussed including those through a variety of public media options as well as internal to the serving organization. Ethics are a component of this course.
Quantitative Methods and Analysis
In this course, students will learn the fundamentals of probability, statistics, and their applications in business decision making.
Program Capstone
The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/concentrations courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.
Course content subject to change.
From grants to military service to transfer credit, see the variety of opportunities available to save time and money on your degree at AIU.
- Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
- Reduced Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
- Transfer Credit – AIU’s transfer-friendly credit policy lets you transfer in up to 75% of the qualifying credits needed toward your degree
- Prior Learning Credit – You can receive credits for past college courses, qualifying military service, or eligible work experience
For more information, review the AIU guides below:
- Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
- Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
- Transfer Credit Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your eligible past work and qualifying military experience
-
Program Outline
Gain insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management.
You Can Learn How to:
- Segment the market to achieve competitive advantage
- Design a research project that includes defining the problem, developing an approach to it and formulating the research design
- Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies
- Assess decisions and employ methods for improving decision-making
- Apply Use mathematical, statistical and research techniques to analyze contemporary business practices and functions
- Apply the concepts and principles of finance and accounting to make effective decisions
- Recognize and manage potential ethical and legal conflicts
- Measure market demand and segment the market to achieve competitive advantage
Download program detail PDF
-
Courses
Degree Requirements
General Education
ECON220 Microeconomics 4.5 ECON224 Macroeconomics 4.5 ENGL106 English Composition I 4.5 ENGL107 English Composition II 4.5 MATH125 General College Mathematics 4.5 UNIV103 Academic and Professional Success 4.5 UNIV106 Technology and Information Literacy 4.5 UNIV109 Interpersonal Communication 4.5 General Education Elective (1 Course) 4.5 Humanities (2 Courses) 9 Natural Sciences (2 Courses) 9 Total Credit Hours: 58.5 Core
ACCT205 Principles of Accounting I 4.5 ACCT310 Managerial Accounting 4.5 BUSN105 Introduction to Business 4.5 BUSN311 Quantitative Methods and Analysis 4.5 BUSN150 Legal and Ethical Environment of Business 4.5 FINA310 Financial Management 4.5 MGMT305 Management Information Systems 4.5 MGMT310 Management and Leadership of Organizations 4.5 MGMT315 Survey of Human Resource Management 4.5 MGMT499 Program Capstone 4.5 MKTG205 Principles of Marketing 4.5 Total Credit Hours: 49.5 General Electives
A combination of 11 electives dependent on Program
Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, in place of HUMA 215 Topics in Cultural Studies; and FASH 209, Fashion Cycle, in place of one General Elective.Total Credit Hours: 49.5 General Business Administration Track
In lieu of a Specialization, select 5 Business Electives from any of the Specializations belowTotal Credit Hours: 22.5 Marketing
MKTG305 Marketing Management 4.5 MKTG340 Public Relations 4.5 MKTG405 Consumer Behavior 4.5 MKTG408 Advertising and Promotion Management 4.5 MKTG450 Marketing Campaign and Strategic Planning 4.5 Total Credit Hours : 180
AIU's Bachelor of Business Administration (BBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
-
Classes Overview
For a Bachelor of Business Administration degree with a specialization in Marketing, your classes may include:
Consumer Behavior
This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.
Marketing Campaign and Strategic Planning
This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.
Advertising and Promotion Management
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
Marketing Management
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
Marketing Research
This course studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.
Managing Organizational Change
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
International Marketing
This course explores the development of a marketing and management strategies in an international setting. The complexities of product, price, promotion, and distribution in the global marketplace are explored. Emphasis is placed on international business constraints such as cultural diversity, political environment, foreign financial markets, and trade regulations.
Public Relations
This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.
Building Teams and Resolving Conflict
One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.
Marketing to an Aging Population
This course applies market segmentation strategies to the aging population and investigates related decision makers with insight on how marketing can influence decisions. Marketing strategies are discussed including those through a variety of public media options as well as internal to the serving organization. Ethics are a component of this course.
Quantitative Methods and Analysis
In this course, students will learn the fundamentals of probability, statistics, and their applications in business decision making.
Program Capstone
The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/concentrations courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.
Course content subject to change.
-
Tuition and Fees
Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.
-
Ways to Save
From grants to military service to transfer credit, see the variety of opportunities available to save time and money on your degree at AIU.
- Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
- Reduced Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
- Transfer Credit – AIU’s transfer-friendly credit policy lets you transfer in up to 75% of the qualifying credits needed toward your degree
- Prior Learning Credit – You can receive credits for past college courses, qualifying military service, or eligible work experience
For more information, review the AIU guides below:
- Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
- Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
- Transfer Credit Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your eligible past work and qualifying military experience
Gainful Employment and Other Student Disclosures
Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.
Program Disclosure Information for:
-- Select Campus Above --
Program Disclosure Information for:
AIU Atlanta - Bachelor of Business Administration
Program Disclosure Information for:
AIU Online - Bachelor of Business Administration
Program Disclosure Information for:
AIU Houston - Bachelor of Business Administration
Given the fact that all of the rates reflected below are based on historical data and were subject to varying levels of audit and re-interpretation, students should not rely on them as an implicit or explicit representation or promise of future outcomes or employability following completion of a program of study. Indeed, there are numerous factors that affect a student's ability to graduate and secure employment over which we have little or no control. Therefore, our school cannot and does not guarantee or estimate the likelihood of on-time completion, graduation, or employment for any student.
Date Submitted: 12/2017
The program rate shown corresponds to the Business Administration (BBA) program.
Classes Start July 4, 2018