Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing

Online Marketing Degree

Marketing is all about being strategic, creative and dynamic. Our online marketing degree program caters to both your creative side and your interest in business. Study how to measure market demand, manage promotions and analyze market research.

Online Marketing Degree Program Details

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Online Marketing Degree Program Outline

Our Online Marketing Degree program is designed to help you work to develop insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management.

Online Marketing Degree programs can help you learn how to:

  • Segment the market to achieve competitive advantage
  • Design a research project that includes defining the problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies
  • Assess decisions and employ methods for improving decision-making
  • Apply Use mathematical, statistical and research techniques to analyze contemporary business practices and functions
  • Apply the concepts and principles of finance and accounting to make effective decisions
  • Recognize and manage potential ethical and legal conflicts
  • Measure market demand and segment the market to achieve competitive advantage

Download program detail PDF

ACBSP

Marketing Courses

Degree Requirements

General Education
ECON220 Microeconomics 4.5
ECON224 Macroeconomics 4.5
ENGL106 English Composition I 4.5
ENGL107 English Composition II 4.5
MATH125 General College Mathematics 4.5
UNIV103 Academic and Professional Success 4.5
UNIV106 Technology and Information Literacy 4.5
UNIV109 Interpersonal Communication 4.5
General Education Elective (1 Course) 4.5
Humanities (2 Courses) 9
Natural Sciences (2 Courses) 9
Total Credit Hours: 58.5

Core
ACCT205 Principles of Accounting I 4.5
ACCT310 Managerial Accounting 4.5
BUSN105 Introduction to Business 4.5
BUSN311 Quantitative Methods and Analysis 4.5
BUSN150 Legal and Ethical Environment of Business 4.5
FINA310 Financial Management 4.5
MGMT305 Management Information Systems 4.5
MGMT310 Management and Leadership of Organizations 4.5
MGMT315 Survey of Human Resource Management 4.5
MGMT499 Program Capstone 4.5
MKTG205 Principles of Marketing 4.5
Total Credit Hours: 49.5
General Electives

A combination of 11 electives dependent on Program

Total Credit Hours: 49.5

Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, in place of HUMA 215 Topics in Cultural Studies; and FASH 209, Fashion Cycle, in place of one General Elective.
General Business Administration Track
In lieu of a Specialization, select 5 Business Electives from any of the Specializations below
Total Credit Hours: 22.5
Marketing
MKTG305 Marketing Management 4.5
MKTG340 Public Relations 4.5
MKTG405 Consumer Behavior 4.5
MKTG408 Advertising and Promotion Management 4.5
MKTG450 Marketing Campaign and Strategic Planning 4.5

Total Credit Hours : 180

AIU's Bachelor of Business Administration (BBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Marketing Classes Overview

For an Online Marketing Degree, your classes may include:

Consumer Behavior

This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.

Marketing Campaign and Strategic Planning

This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will be expected to apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.

Advertising and Promotion Management

This course is designed to present a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.

Marketing Management

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.

Marketing Research

This course explores the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.

Managing Organizational Change

This course presents both conceptual and experiential approaches to the topic of organizational change and organization development. Special emphasis is placed on developing interpersonal skills in order to analyze situations.

International Marketing

This course explores the development of a marketing and management strategies in an international setting. The complexities of product, price, promotion, and distribution in the global marketplace are explored. Emphasis is placed on international business constraints such as cultural diversity, political environment, foreign financial markets, and trade regulations.

Public Relations

This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.

Building Teams and Resolving Conflict

One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.

Marketing to an Aging Population

This course applies market segmentation strategies to the aging population and investigates related decision makers with insight on how marketing can influence decisions. Marketing strategies are discussed including those through a variety of public media options as well as internal to the serving organization. Ethics are a component of this course.

Quantitative Methods and Analysis

In this course, students will study the fundamentals of probability, statistics, and their applications in business decision making.

Program Capstone

The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/specializations courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.


University Catalog

Course content subject to change.

Ways to Save on Your Online Marketing Degree

From grants to military service to transfer credits, see the variety of ways you can save time and money on your Online Marketing Degree at AIU:

  • Scholarships & Grants – AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
  • Military Discounts – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
  • Transfer Credit – AIU’s transfer-friendly policy lets you transfer in up to 75% of the qualifying credits you need toward your degree*
  • Prior Learning Credit – You can receive credits for past college courses, military service, or work experience

For more information, download AIU guides below:

  • Financial Aid Guide – Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
  • Scholarships and Grants Guide – Learn about the scholarships and grants offered by AIU along with details about eligibility
  • Transfer Credits Guide – This guide explores how to transfer your credits from other schools—and earn college credit for your past work and military experience

*Transfer credit is evaluated on an individual basis. Not all credits are eligible to transfer. See the University Catalog for transfer credit policies.

Accreditation

This business program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

ACBSP

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Anthony Wheatley


"The online option attracted me to AIU. The online atmosphere was great. AIU provided the tools and all the different resources to help me be successful in my degree."

- Anthony Wheatley
  MBA 2018

BBA 2015

Classes Start July 17, 2019

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