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Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing

Online Marketing Degree

AIU’s online marketing bachelor's degree program is a combination of creative marketing theory and analytics business strategy for a balanced marketing education. Study how to create and manage marketing campaigns, hone your decision-making skills, develop competitive market advantage, and achieve key business objectives.

Next Start Date:
October 25, 2023
Total Credits:
Online, Atlanta, Houston
Estimate tuition and fees with our Tuition and Graduation Calculator

Online Marketing Degree Program Details

Online Marketing Bachelor’s Degree

Our bachelor of marketing online degree program is designed to teach business fundamentals and marketing principles to busy people who are juggling work and family responsibilities. Online marketing classes let you study toward your BBA in marketing on your own timeline to help you set yourself up for success.

Talk to an AIU Admissions Advisor to learn how you may be able to graduate sooner, saving you time and money. We honor your qualified work and military experience with degree credit and accept up to 75% of eligible transfer credits toward your degree 1. You can also customize your education with AIU’s intellipath®.

What could you do with an online marketing bachelor’s degree?

Our online marketing degree, accredited by the ACBSP, explores the contemporary business landscape and marketing best practices. Enroll in our online marketing program for a business administration education that delves into finance and accounting concepts and business operations, in addition to marketing theory and applications.

Every successful business needs professionals in finance, operations, human resources, and marketing to work together to maximize revenue and profit, and to develop strong culture and infrastructure. Studying toward a bachelor of marketing online can help you prepareto create and execute marketing plans, analyze market trends, recognize legal and ethical conflicts, and evaluate marketing operations.

Prerequisite to attend online marketing courses?

There are no prerequisites to enroll in our online marketing degree program.

We provide you with personalized support along the way of your educational journey with a dedicated Graduation Team to help guide you through the enrollment process and provide ongoing support for your education goals.

Download program detail PDF


1. Transfer credit is evaluated on an individual basis. Not all credits are eligible to transfer. See the University Catalog for transfer credit policies.

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Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

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Marketing Courses

Degree Requirements


General Education
ECON220 Microeconomics 4.5
ECON224 Macroeconomics 4.5
ENGL106 English Composition I 4.5
ENGL107 English Composition II 4.5
MATH125 General College Mathematics 4.5
UNIV103 Academic and Professional Success 4.5
UNIV106 Technology and Information Literacy 4.5
UNIV109 Interpersonal Communication 4.5
General Education Elective (1 Course) 4.5
Humanities (2 Courses) 9
Natural Sciences (2 Courses) 9
Total Credit Hours: 58.5

ACCT205 Principles of Accounting I 4.5
ACCT310 Managerial Accounting 4.5
BUSN105 Introduction to Business 4.5
BUSN150 Legal and Ethical Environment of Business 4.5
BUSN311 Quantitative Methods and Analysis 4.5
FINA310 Financial Management 4.5
MGMT305 Management Information Systems 4.5
MGMT310 Management and Leadership of Organizations 4.5
MGMT315 Survey of Human Resource Management 4.5
MGMT415 Global Operations Management 4.5
MGMT499 Program Capstone 4.5
MKTG205 Principles of Marketing 4.5
Total Credit Hours: 54
General Electives

A combination of any 10 undergraduate courses

Total Credit Hours: 45


Prerequisites must be met for selected electives.

Students enrolled in the Fashion Marketing Specialization Option are required to take: FASH 212, Historical and Contextual Studies, as one of the Humanities requirements; and FASH 209, Fashion Cycle, in place of one General Elective.

General Business Administration Track
Instead of a Specialization, select 5 Business Electives from any of the Specializations below
Total Credit Hours: 22.5
MKTG305 Marketing Management 4.5
MKTG340 Public Relations 4.5
MKTG405 Consumer Behavior 4.5
MKTG408 Advertising and Promotion Management 4.5
MKTG450 Marketing Campaign and Strategic Planning 4.5
Total Credit Hours: 22.5

Total Credit Hours : 180


Marketing Classes Overview

For an Online Marketing Degree, your classes may include:

Consumer Behavior

This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.

Marketing Campaign and Strategic Planning

This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will be expected to apply theory and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.

Advertising and Promotion Management

This course is designed to present a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.

Marketing Management

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.

Marketing Research

This course explores the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.

Managing Organizational Change

This course presents both conceptual and experiential approaches to the topic of organizational change and organization development. Special emphasis is placed on developing interpersonal skills in order to analyze situations.

International Marketing

This course explores the development of a marketing and management strategies in an international setting. The complexities of product, price, promotion, and distribution in the global marketplace are explored. Emphasis is placed on international business constraints such as cultural diversity, political environment, foreign financial markets, and trade regulations.

Public Relations

This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.

Building Teams and Resolving Conflict

One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.

Marketing to an Aging Population

This course applies market segmentation strategies to the aging population and investigates related decision makers with insight on how marketing can influence decisions. Marketing strategies are discussed including those through a variety of public media options as well as internal to the serving organization. Ethics are a component of this course.

Quantitative Methods and Analysis

In this course, students will study the fundamentals of probability, statistics, and their applications in business decision making.

Program Capstone

The emphasis in this course is on applying and synthesizing concepts and techniques from all previous business/specializations courses. The class sessions are designed to familiarize students with the many dimensions of business, with special emphasis on the area of specialization.

University Catalog

Course content subject to change.

Ways to Save on Your Online Marketing Degree


This business program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

ACBSP accredited


What is a Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing?

AIU’s online BBA degree program with a specialization in marketing is designed to provide knowledge, skills, and abilities relevant for pursuing potential job opportunities in the marketing field. This unique degree program is designed to provide a comprehensive understanding of how to create and manage marketing campaigns, hone your decision-making skills, develop competitive market advantage, and achieve key business objectives.

How long does it take to earn a BBA with a specialization in marketing?

Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your BBA degree can be influenced by course loads proficiency and/or transfer credits, and breaks.

What kind of courses will I take to earn a degree in marketing?

As you work to complete your BBA in marketing degree, you will be immersed in courses such as: Legal and Ethical Environment of Business; Public Relations; Consumer Behavior; and Marketing Campaign and Strategic Planning.

When can I begin my marketing classes?

Courses for the Bachelor of Business Administration Degree with a Specialization in Marketing start approximately every five weeks. Your actual start date is based on several factors, including receiving academic and financial documentation.

How many credits are required to graduate from the marketing degree program?

The BBA degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.

Why should I pursue a BBA with a specialization in marketing degree?

Upon earning your marketing degree, you will have had the opportunity to examine how marketing professionals play a key role in helping a business stay competitive in the global marketplace, including helping businesses understand their markets and develop relationships with their consumers. You can graduate with the know-how to create and execute marketing plans, analyze market trends, recognize legal and ethical conflicts, and evaluate marketing operations.

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Next Steps

Take the next step. Classes Start October 25, 2023

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Classes Start October 25, 2023

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