Master of Business Administration (MBA) Degree with a Specialization in
Marketing

In business, every decision is a marketing decision. Gain an advanced understanding of the role marketing plays in business strategy, operations, finance and management. Learn to lead promotions, drive product development and use analytics to meet customer needs.

Next Online Start Date:

December 27, 2017

Total Credits:

48

Offered:

Online
Atlanta
Houston

Program Details

AIU offers a professionally-focused MBA program with a specialization in Marketing, designed to provide students with a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today’s global marketplace.

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

We can help you learn how to:

  • Adapt and innovate to solve problems
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers
  • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics
  • Develop plans to improve business operations
  • Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
  • Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities
  • Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions
  • Discuss the opportunities provided by technology for businesses
  • Recognize and manage potential ethical and legal conflicts
  • Communicate effectively in business situations
  • Use a systematic approach to the structure, implementation and analysis of marketing research
  • Experience the design and implementation of a strategic marketing plan
  • Analyze information about the customer to develop new products and/or marketing promotional campaigns

Download program detail PDF

ACBSP USNEWS-2017

Courses

Degree Requirements

Business Core
FIN630 Global Financial Management 6
MGT600 Business Research for Decision Making 6
MKT640 A Managerial Approach to Marketing 6
MGT680 Strategic Management 6
Total Credit Hours: 24
Marketing
MKT651 Strategic Marketing 6
MKT655 Research Methods in Marketing 6
MKT660 International Marketing 6
MKT665 Product and Brand Management 6

Total Credit Hours: 48

AIU's Master of Business Administration (MBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

In this specialized curriculum, students can gain knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining the future products, promotions and demographics approached, along with recommendations for product changes and target audiences.

For a Master of Business Administration with a specialization in Management, your classes can include:

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

Research Methods in Marketing

This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Product and Brand Management

Students will consider the product and brand management decisions that must be made to build and manage brand equity.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

International Marketing

This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

Move forward with AIU’s 12-month online MBA program. Designed with 24/7 flexibility for busy professionals, this accredited MBA program can be completed in less than 12 months. That means you can pursue your degree and still balance a full-time career and busy life. Our 12-month online MBA program lets you learn anywhere, anytime with a wide range of practical and accessible support tools:

  • Intellipath™ - This personalized learning platform helps support student success by allowing you to skip what you already know and get support where you need it most. You can also retake tests to improve your overall grade
  • Technical Support – AIU offers 24/7 support, whether it’s by phone, email or live chat
  • AIU Online Library – Our library provides access to carefully selected articles, books and websites that can help you get the answers. Also, research guides and tutorials, APA resources, even a staff of professional librarians to assist you

Program Outline

AIU offers a professionally-focused MBA program with a specialization in Marketing, designed to provide students with a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today’s global marketplace.

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

We can help you learn how to:

  • Adapt and innovate to solve problems
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers
  • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics
  • Develop plans to improve business operations
  • Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
  • Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities
  • Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions
  • Discuss the opportunities provided by technology for businesses
  • Recognize and manage potential ethical and legal conflicts
  • Communicate effectively in business situations
  • Use a systematic approach to the structure, implementation and analysis of marketing research
  • Experience the design and implementation of a strategic marketing plan
  • Analyze information about the customer to develop new products and/or marketing promotional campaigns

Download program detail PDF

ACBSP USNEWS-2017

Courses

Degree Requirements

Business Core
FIN630 Global Financial Management 6
MGT600 Business Research for Decision Making 6
MKT640 A Managerial Approach to Marketing 6
MGT680 Strategic Management 6
Total Credit Hours: 24
Marketing
MKT651 Strategic Marketing 6
MKT655 Research Methods in Marketing 6
MKT660 International Marketing 6
MKT665 Product and Brand Management 6

Total Credit Hours: 48

AIU's Master of Business Administration (MBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Classes Overview

In this specialized curriculum, students can gain knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining the future products, promotions and demographics approached, along with recommendations for product changes and target audiences.

For a Master of Business Administration with a specialization in Management, your classes can include:

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

Research Methods in Marketing

This course provides a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Product and Brand Management

Students will consider the product and brand management decisions that must be made to build and manage brand equity.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

International Marketing

This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

Tuition and Fees

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

12 Month MBA

Move forward with AIU’s 12-month online MBA program. Designed with 24/7 flexibility for busy professionals, this accredited MBA program can be completed in less than 12 months. That means you can pursue your degree and still balance a full-time career and busy life. Our 12-month online MBA program lets you learn anywhere, anytime with a wide range of practical and accessible support tools:

  • Intellipath™ - This personalized learning platform helps support student success by allowing you to skip what you already know and get support where you need it most. You can also retake tests to improve your overall grade
  • Technical Support – AIU offers 24/7 support, whether it’s by phone, email or live chat
  • AIU Online Library – Our library provides access to carefully selected articles, books and websites that can help you get the answers. Also, research guides and tutorials, APA resources, even a staff of professional librarians to assist you

Take the next step. Classes Start December 27, 2017

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Employment Rates:

Select a campus for rate information.

Employment Rates:

Given the fact that all of the rates reflected below are based on historical data and were subject to varying levels of audit and re-interpretation, students should not rely on them as an implicit or explicit representation or promise of future outcomes or employability following completion of a program of study. Indeed, there are numerous factors that affect a student’s ability to graduate and secure employment over which we have little or no control. Therefore, our school cannot and does not guarantee or estimate the likelihood of on-time completion, graduation, or employment for any student.

If you have questions regarding these employment rates, please contact us at 1-855-708-2085.

New York Attorney General
Reporting Period: 7/1/2016 through 6/30/2017
Date Submitted: 12/2017

The program rate shown corresponds to the Master in Business Administration program.

Campus Rate
NA
Program Rate
100%


Graduation Rate

Select a campus for rate information.

AIU Online - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2010 and 10/15/2010 who completed within 150% of the normal time period:

26%
Learn more

AIU Atlanta - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2010 and 10/15/2010 who completed within 150% of the normal time period:

21%
Learn more

AIU Houston - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2010 and 10/15/2010 who completed within 150% of the normal time period:

28%
Learn more

Classes Start December 27, 2017

Questions?

Fill out this brief form and an admissions
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By clicking the button below you agree to be contacted by AIU about education services (including through automated and/or pre-recorded means, e.g. dialing and text messaging) via telephone, mobile device (including SMS and MMS), and/or email, even if your telephone number or email address is on a corporate, state or the National Do Not Call Registry, and you agree to our Terms of Use and Privacy Policy. You understand that your consent is not required as a condition to purchase a good or service.

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