Master of Business Administration (MBA) Degree with a Specialization in Marketing

MBA in Marketing Online

In business, every decision is a marketing decision. Work to develop an advanced understanding of the role marketing plays in business strategy, operations, finance and management with an MBA in marketing online from AIU. Explore how to lead promotions, drive product development and use analytics to meet customer needs.

MBA in Marketing Online Program Details

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MBA Marketing Online Program Outline

AIU offers a professionally-focused MBA Marketing online degree program designed to provide students with a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today’s global marketplace.

When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll have the opportunity to be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.

Our online MBA Marketing program can help you learn how to:

  • Adapt and innovate to solve problems
  • Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers
  • Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics
  • Develop plans to improve business operations
  • Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
  • Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities
  • Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions
  • Discuss the opportunities provided by technology for businesses
  • Recognize and manage potential ethical and legal conflicts
  • Communicate effectively in business situations
  • Use a systematic approach to the structure, implementation and analysis of marketing research
  • Experience the design and implementation of a strategic marketing plan
  • Analyze information about the customer to develop new products and/or marketing promotional campaigns

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MBA Marketing Program Courses

Degree Requirements

Business Core
FIN630 Global Financial Management 6
MGT600 Business Research for Decision Making 6
MKT640 A Managerial Approach to Marketing 6
MGT680 Strategic Management 6
Total Credit Hours: 24
MKT651 Strategic Marketing 6
MKT655 Research Methods in Marketing 6
MKT660 International Marketing 6
MKT665 Product and Brand Management 6

Total Credit Hours : 48

AIU's Master of Business Administration (MBA), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

MBA Marketing Program Classes Overview

In this specialized curriculum, students can gain knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining the future products, promotions and demographics approached, along with recommendations for product changes and target audiences.

For an MBA Marketing Online Degree, your classes may include:

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

Research Methods in Marketing

This course is designed to provide a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Product and Brand Management

Students will have the opportunity to consider the product and brand management decisions that must be made to build and manage brand equity.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

International Marketing

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

University Catalog

Course content subject to change.

Ways to Save on Your MBA in Marketing Online

One Year Online MBA Marketing

Move forward with AIU's One Year Online MBA Marketing program. Designed with 24/7 flexibility for busy professionals, this accredited One Year Online MBA Marketing program can be completed in less than 12 months. That means you can pursue your degree and still balance a full-time career and busy life. Our One Year Online MBA Marketing program lets you study anywhere, anytime with a wide range of practical and accessible support tools:

  • intellipath® - This personalized learning platform helps support student success by allowing you to skip what you already know and get support where you need it most. You can also retake tests to improve your overall grade
  • Technical Support – AIU offers 24/7 technical support, whether it’s by phone, email or live chat
  • AIU Online Library – Our library provides access to carefully selected articles, books and websites that can help you get the answers. Also, research guides and tutorials, APA resources, even a staff of professional librarians to assist you


This business program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).


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Classes start
December 11, 2019!

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Anthony Wheatley

"The online option attracted me to AIU. The online atmosphere was great. AIU provided the tools and all the different resources to help me be successful in my degree."

- Anthony Wheatley
  MBA 2018

BBA 2015

Classes Start December 11, 2019

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