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Master of Business Administration (MBA) Degree with a Specialization in Marketing

MBA in Marketing Online

American InterContinental University’s MBA in marketing online degree program delves into business fundamentals and strategic communication. Explore marketing principles of expanding market penetration, developing new markets, and driving revenue.

Next Start Date:
November 02, 2022
Total Credits:
Online, Atlanta, Houston
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MBA in Marketing Online Program Details

Online Marketing Master’s Degree Program

AIU’s comprehensive online marketing master’s degree coursework explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance.

The MBA in marketing online program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You can work to expand your understanding of marketing and business administration. Study how to leverage industry tools to innovatively solve problems and develop opportunities.

AIU’s master’s in marketing online degree program was designed to help you hone your critical thinking and decision-making capabilities, as well as develop leadership skills. Our master’s in marketing online courses are taught by professionals that can impart real-world lessons and applications.

AIU's Master of Business Administration degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

What can I learn in AIU’s master’s in marketing program?

AIU’s master’s in marketing online courses take a managerial approach to marketing subject matter. The online MBA in marketing is designed to provide an opportunity to learn how to lead marketing teams, develop compelling campaigns, manage brand identity and products, and make strategic decisions on a global scale.

The online marketing master’s degree coursework dives deep into business administration subject matter with a specialized marketing curriculum that focuses on business operations strategy, marketing research methodology, and strategic marketing concepts.

The master’s in marketing online is designed to provide flexibility for working adults, as coursework is available 24/7 and the mobile-friendly platform lets you access it from anywhere. This online marketing master’s degree program was created for those who are looking for an education with a strong foundation in business principles and marketing practices, but for whom a traditional education may not fit.

Prerequisites for AIU’s master’s in marketing online?

To enroll in AIU’s online master’s in marketing, no GMAT is required. However, you must already hold a baccalaureate degree in any subject.

AIU’s online marketing master’s degree program and mobile accessibility means flexible coursework that designed to fit a busy schedule. You can pursue your MBA in marketing online at your convenience while tending to other responsibilities, like your family and job.

We offer a one-year master’s in marketing online, in which you will use tools like AIU’s intellipath® to optimize your education by skipping material you already know. We accept transfer credits from other universities and we honor work and military experience by offering credit for eligible job education and military training1. You can transfer in up to 75% of eligible degree credits, saving you time and money on your degree, whether you are pursuing a full-time or part-time master’s in marketing online.

AIU offers personalized support at every step of your education journey with a dedicated Graduation Team to help demystify enrollment and attendance, and to help you pursue your education goals.

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1. Transfer credit is evaluated on an individual basis. Not all credits are eligible to transfer. See the University Catalog for AIU’s transfer credit policies.

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Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

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MBA Marketing Program Courses

Degree Requirements


Business Core
FIN630 Global Financial Management 6
MGT600 Business Research for Decision Making 6
MKT640 A Managerial Approach to Marketing 6
MGT680 Strategic Management 6
Total Credit Hours: 24
MKT651 Strategic Marketing 6
MKT655 Research Methods in Marketing 6
MKT660 International Marketing 6
MKT665 Product and Brand Management 6
Total Credit Hours: 24

Total Credit Hours : 48


MBA Marketing Program Classes Overview

In this specialized curriculum, students can gain knowledge and industry insights that can help develop or enhance their understanding of how marketing plays a critical role in determining the future products, promotions and demographics approached, along with recommendations for product changes and target audiences.

For an MBA Marketing Online Degree, your classes may include:

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

Research Methods in Marketing

This course is designed to provide a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Product and Brand Management

Students will have the opportunity to consider the product and brand management decisions that must be made to build and manage brand equity.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

International Marketing

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

University Catalog

Course content subject to change.

Ways to Save on Your MBA in Marketing Online

One Year Online MBA Marketing

Move forward with AIU's One Year Online MBA Marketing program. Designed with 24/7 flexibility for busy professionals, this accredited One Year Online MBA Marketing program can be completed in less than 12 months. That means you can pursue your degree and still balance a full-time career and busy life. Our One Year Online MBA Marketing program lets you study anywhere, anytime with a wide range of practical and accessible support tools:

  • intellipath® - This personalized learning platform helps support student success by allowing you to skip what you already know and get support where you need it most. You can also retake tests to improve your overall grade
  • Technical Support – AIU offers 24/7 technical support, whether it’s by phone, email or live chat
  • AIU Online Library – Our library provides access to carefully selected articles, books and websites that can help you get the answers. Also, research guides and tutorials, APA resources, even a staff of professional librarians to assist you


This business program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

ACBSP accredited

Compare Related Areas of Study

Master of Business Administration (MBA) Degree with a Specialization in Operations Management Master of Business Administration (MBA) Degree with a Specialization in Finance Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing

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Next Steps

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Classes Start November 2, 2022

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