BFA Fashion Marketing Degree

The AIU Fashion Design degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion design. The Fashion Design program emphasizes creativity and provides specialized training in sketching, garment construction, pattern-making, draping, computer-aided design illustration, and portfolio development.

Learn How To:

• Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
• Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
• Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
• Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
• Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

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Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

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In this specialized fashion design degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion design major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:

Fashion Accessories: Explore the accessories marketplace and the relationship between this and the fashion garment industry.

Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to design, merchandise and assortment planning.

Collection Project: Our Fashion Design degree program curriculum provides an opportunity to identify your individual vision and design philosophy, which you carry through to a collection/final project.

University Catalog

Course content subject to change.

What is a Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Design degree?

AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Design degree is designed to provide knowledge, skills, and abilities relevant for pursuing potential career opportunities in the fashion and retail industries. The fashion design specialization emphasizes working to develop an in-depth understanding of clothing design and construction, starting with concept product development, leading to collection creation, and brand marketing. Students work to gain knowledge in fabric selection, fashion illustration, pattern making, accessory design, and fashion trends.

How long does it take to earn a Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Design degree?

Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your bachelor’s of fashion design and marketing can be influenced by course loads proficiency and/or transfer credits, and breaks.

What kind of courses will I take to earn a BFA in Fashion Design and Marketing degree?

As you work to complete your Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Design, you will be immersed in courses such as: Drawing and Design Principles; CAD for Fashion, Fashion Collection Development for Women’s Wear or Men’s Wear; Fashion Branding; and Promoting Fashion.

When and where can I begin my fashion design classes?

Courses for the Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Design start approximately every five weeks, exclusively on our Atlanta campus. Your actual start date is based on several factors, including receiving academic and financial documentation. To schedule a tour of our campus, visit us at https://www.aiuniv.edu/campus-locations/atlanta. For a virtual tour of the Atlanta campus design studios and labs, including our apparel design and merchandizing facilities, click here: https://youtu.be/B76TcRrt89M.

How many credits will I need to graduate with a BFA in Fashion Design and Marketing degree?

The BFA in Fashion Design and Marketing degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.

What will I study in the BFA in Fashion Design and Marketing with a Specialization in Fashion Design program?

By studying key topics in Fashion Design and Marketing you can learn how to:

• Illustrate original fashion designs by hand and develop them into three-dimensional forms on industry sewing equipment.
• Select appropriate fabrics and finishes for your customer, considering price, performance, sourcing and sustainability.
• Use apparel production methods and software to create finished garments and fashion collections.
• Analyze and predict modern fashion trends using historical references.
• Evaluate fashion and consumer behavior to develop and market fashion lines
• Appraise your own and others’ works with an informed industry opinion

What creative and technical abilities will I be able to work to develop in the BFA in Fashion Design and Marketing with a Specialization in Fashion Design degree program?

You will work to develop creative skills and processes through specialized study in fashion sketching, sourcing, garment construction, pattern-making, draping, computer-aided design, illustration and portfolio development. You will also analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.

Who I will be learning from?

In addition to a quality curriculum based on industry-relevant standards, AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Design is taught by faculty of active industry professionals who understand the skills sought in today’s marketplace and have a range of knowledge and perspectives. Studying in this program is an opportunity to learn from professionals with years of experience in their field who can share their understanding of the qualities and skills sought in today’s competitive marketplace for creative professionals in the fashion and retail industries.