Request Information
Fill out this brief form and an AIU Admissions Advisor will contact you and help with your degree questions.
*All fields are required
AIU is not accepting new enrollments for this program at this time. Please reach out to an Admissions Advisor for more information.
AIU offers a professionally-focused fashion marketing degree through our BFA in Fashion Design and Marketing degree program with a specialization in Fashion Marketing at our Atlanta campus. The fashion marketing program is designed to challenge you to become an innovative, visionary marketer with an understanding of fashion marketing and confident communication skills.
In this specialized curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The objective is to explore what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. You have the opportunity to develop the ability to work autonomously on a wide range of fashion marketing promotions.
Fill out this brief form and an AIU Admissions Advisor will contact you and help with your degree questions.
*All fields are required
The AIU Fashion Marketing degree program combines the required General Education courses that includes a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.
In addition to a quality curriculum based on industry standards, this program is taught by an experienced team of professionals who bring a wide range of knowledge and perspectives to the classroom. This gives you the opportunity to study from individuals willing to share their understanding of the qualities and skills sought in today’s competitive fashion marketplace for fashion marketing professionals.
English Composition I
ENGL106
In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation. In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation. |
ENGL106 | 4.5 | ||||
English Composition II
ENGL107
In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation. In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation. |
ENGL107 | 4.5 | ||||
Historical & Contextual Studies
FASH212
In Historical and Contextual Studies you will be introduced to studying fashion from a historical and contextual viewpoint. The course will introduce fashion as a cultural phenomenon that will enable you to develop an analytical approach to contemporary fashion. Fashion is understood as object, image and idea and will be explored as such through the analysis of designs, images and ideas. The course will explore the links between clothing and other mediums and will be thematic as well as historically chronological in approach. You will be introduced to methods of enquiry and terminology which you will be able to use in your own marketing and/or design practice. In Historical and Contextual Studies you will be introduced to studying fashion from a historical and contextual viewpoint. The course will introduce fashion as a cultural phenomenon that will enable you to develop an analytical approach to contemporary fashion. Fashion is understood as object, image and idea and will be explored as such through the analysis of designs, images and ideas. The course will explore the links between clothing and other mediums and will be thematic as well as historically chronological in approach. You will be introduced to methods of enquiry and terminology which you will be able to use in your own marketing and/or design practice. |
FASH212 | 4.5 | ||||
Topics in Cultural Studies
HUMA215
This course is an introduction to the basic concepts in the study of contemporary human cultures. It focuses on similarities and differences in cultural patterns in the economic, social, religious, familial and political arenas. The impact of globalization and cultural change is also analyzed. This course is an introduction to the basic concepts in the study of contemporary human cultures. It focuses on similarities and differences in cultural patterns in the economic, social, religious, familial and political arenas. The impact of globalization and cultural change is also analyzed. |
HUMA215 | 4.5 | ||||
General College Mathematics
MATH125
An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success. An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success. |
MATH125 | 4.5 | ||||
Introduction to Environmental Science
SCIE110
From the food we eat to the cars we drive; every choice impacts the environment. This course introduces students to environmental features such as ecosystems, food, water, energy, pollution and laws that are most affected by or that influence personal choices. Students will have the opportunity to apply objective information to evaluate solutions for maintaining environmental quality.
From the food we eat to the cars we drive; every choice impacts the environment. This course introduces students to environmental features such as ecosystems, food, water, energy, pollution and laws that are most affected by or that influence personal choices. Students will have the opportunity to apply objective information to evaluate solutions for maintaining environmental quality.
|
SCIE110 | 4.5 | ||||
Cells, Clones, Clots and Cocaine: The Secrets of Life Science
SCIE208
This course introduces biological concepts as they relate to social issues. Students will explore examples of the growing presence of biology in society, such as vaccines, biotechnology, animal testing, etc., and will investigate the use of the scientific method to develop thoughtful positions on problems and decisions confronting society.
This course introduces biological concepts as they relate to social issues. Students will explore examples of the growing presence of biology in society, such as vaccines, biotechnology, animal testing, etc., and will investigate the use of the scientific method to develop thoughtful positions on problems and decisions confronting society.
|
SCIE208 | 4.5 | ||||
Introduction to Psychology
SSCI108
This course provides an overview of the main concepts, theories, and empirical findings in the field of psychology. Students examine the major domains in the field rooted in the natural science and social science bases of the discipline. Emphasis is placed on applying knowledge of psychological science and critical thinking skills to analyze current issues.
This course provides an overview of the main concepts, theories, and empirical findings in the field of psychology. Students examine the major domains in the field rooted in the natural science and social science bases of the discipline. Emphasis is placed on applying knowledge of psychological science and critical thinking skills to analyze current issues.
|
SSCI108 | 4.5 | ||||
Sociology
SSCI210
This course will introduce students to the concepts, theory, and method of sociology. In the context of this course, students can develop a better understanding of society, culture, social institutions, social behavior, and other general social processes that operate in the social world. This course will introduce students to the concepts, theory, and method of sociology. In the context of this course, students can develop a better understanding of society, culture, social institutions, social behavior, and other general social processes that operate in the social world. |
SSCI210 | 4.5 | ||||
Academic and Professional Success
UNIV103
This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings. This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings. |
UNIV103 | 4.5 | ||||
Technology and Information Literacy
UNIV106
This course exposes students to foundational components of computer technology and information literacy. Utilizing computer systems and applications, students will practice using a variety of computer applications used in the modern workplace. This course will introduce basic digital and information literacy skills, including responsible use of innovative technology tools such as Generative Artificial Intelligence, to help students build a foundation to be better consumers and users of information. The goal of this course is to help students build their technology and information literacy skills essential for success in the 21st century classroom and workplace.
This course exposes students to foundational components of computer technology and information literacy. Utilizing computer systems and applications, students will practice using a variety of computer applications used in the modern workplace. This course will introduce basic digital and information literacy skills, including responsible use of innovative technology tools such as Generative Artificial Intelligence, to help students build a foundation to be better consumers and users of information. The goal of this course is to help students build their technology and information literacy skills essential for success in the 21st century classroom and workplace.
|
UNIV106 | 4.5 | ||||
Interpersonal Communication
UNIV109
This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.
This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations.
|
UNIV109 | 4.5 | ||||
General Education Electives (1) | 4.5 | |||||
58.5 Total Credit Hours | 58.5 Total Credit Hours |
General Elective | 4.5 | |||||
Internship/General Elective | 4.5 | |||||
9 Total Credit Hours | 9 Total Credit Hours |
Design Process
FASH201
Design Process teaches you how to pinpoint a source of inspiration from a current or topical exhibition. Working to a set brief you will be introduced to research development and gain an understanding of how to apply a creative working process from inspiration, to design, to product. You will gain an understanding of how to apply the selection process to your work and how to pull information from various aspects to culminate in final range planning and capsule collections. With a strong understanding of ''idea development'', and developing a ''concept'' you will experiment with different media to find solutions for communicating these ideas in a creative visual format. Design Process teaches you how to pinpoint a source of inspiration from a current or topical exhibition. Working to a set brief you will be introduced to research development and gain an understanding of how to apply a creative working process from inspiration, to design, to product. You will gain an understanding of how to apply the selection process to your work and how to pull information from various aspects to culminate in final range planning and capsule collections. With a strong understanding of ''idea development'', and developing a ''concept'' you will experiment with different media to find solutions for communicating these ideas in a creative visual format. |
FASH201 | 4.5 | ||||
Drawing and Design Principles
FASH202
This course is a foundation class in principles relating to all areas of visual design. In this course, students can develop an awareness of the basic elements of visual language, aesthetics sensitivity, and the ability to think and act as a designer. Students explore methods for evoking intuitive responses through color, shape, texture, rhythm, line, and other compositional elements. The class consists of both practical studio-based assignments and contextual studies areas. This course is a foundation class in principles relating to all areas of visual design. In this course, students can develop an awareness of the basic elements of visual language, aesthetics sensitivity, and the ability to think and act as a designer. Students explore methods for evoking intuitive responses through color, shape, texture, rhythm, line, and other compositional elements. The class consists of both practical studio-based assignments and contextual studies areas. |
FASH202 | 4.5 | ||||
Marketing for Fashion
FASH206
In Marketing for Fashion you will begin to gain knowledge of the concept of fashion marketing, the marketing environment and market segmentation. In this, your first introduction to fashion marketing, it is important for you to learn to apply basic marketing research skills, tools and methodologies, which will enable you to start to research contemporary fashion companies, their products and consumers and how they operate within the wider marketplace. Through exercises and group projects you will develop an understanding of effective team working. In Marketing for Fashion you will begin to gain knowledge of the concept of fashion marketing, the marketing environment and market segmentation. In this, your first introduction to fashion marketing, it is important for you to learn to apply basic marketing research skills, tools and methodologies, which will enable you to start to research contemporary fashion companies, their products and consumers and how they operate within the wider marketplace. Through exercises and group projects you will develop an understanding of effective team working. |
FASH206 | 4.5 | ||||
The Fashion Cycle
FASH209
In The Fashion Cycle you will gain a broad understanding of the fashion industry and the different contexts in which it sits. You will gain a good understanding of the structure of the industry and the way that fashion works. This will provide you with a good foundation on which to build deeper specialist knowledge as you move through your fashion program. You will learn how to explore the business of fashion through investigation, observation and gathering of materials. You will learn to question, discuss, and argue about current fashion business issues and to put forward ideas and information in presentations and written work. You will learn how to know what is happening at the forefront of fashion, and to think about the future for fashion. In The Fashion Cycle you will gain a broad understanding of the fashion industry and the different contexts in which it sits. You will gain a good understanding of the structure of the industry and the way that fashion works. This will provide you with a good foundation on which to build deeper specialist knowledge as you move through your fashion program. You will learn how to explore the business of fashion through investigation, observation and gathering of materials. You will learn to question, discuss, and argue about current fashion business issues and to put forward ideas and information in presentations and written work. You will learn how to know what is happening at the forefront of fashion, and to think about the future for fashion. |
FASH209 | 4.5 | ||||
Fashion Portfolio I
FASH221
Fashion Portfolio I introduces you, as potential fashion designers, to the concepts, techniques and uses of various media that will enable you to communicate your ideas. This will be achieved through drawing live models using line and color, representing texture and movement. This will develop your perception and visual interpretation of garments and how they relate to the human form. Fashion Portfolio I introduces you, as potential fashion designers, to the concepts, techniques and uses of various media that will enable you to communicate your ideas. This will be achieved through drawing live models using line and color, representing texture and movement. This will develop your perception and visual interpretation of garments and how they relate to the human form. |
FASH221 | 4.5 | ||||
Sewing Techniques
FASH227
In Sewing Techniques you will be introduced, under close supervision, to the use of basic manufacturing processes, construction techniques and the study skills that are integral to the design process. You will keep a technical and sample file, showing your learning through this course. Using knowledge gained in manufacturing and construction, you will make a garment in response to a given brief, incorporating the sewing techniques learned. You will keep a journal to document your learning and to review and reflect on your progress. In Sewing Techniques you will be introduced, under close supervision, to the use of basic manufacturing processes, construction techniques and the study skills that are integral to the design process. You will keep a technical and sample file, showing your learning through this course. Using knowledge gained in manufacturing and construction, you will make a garment in response to a given brief, incorporating the sewing techniques learned. You will keep a journal to document your learning and to review and reflect on your progress. |
FASH227 | 4.5 | ||||
27 Total Credit Hours | 27 Total Credit Hours |
Creative Drape
FASH300
Creative Drape builds upon the cutting skills you gained in previous courses and introduces how to apply drape and volume to garments. You will discover and develop the techniques of manipulating paper drafts and draping directly onto the stand and to judge which method would be most suitable. There is a set design brief enabling you to work with greater autonomy as you develop the visual and verbal language with which to communicate the techniques, technologies and materials with skill and imagination. This will enable you to demonstrate good working practice in response to critical assessment. Creative Drape builds upon the cutting skills you gained in previous courses and introduces how to apply drape and volume to garments. You will discover and develop the techniques of manipulating paper drafts and draping directly onto the stand and to judge which method would be most suitable. There is a set design brief enabling you to work with greater autonomy as you develop the visual and verbal language with which to communicate the techniques, technologies and materials with skill and imagination. This will enable you to demonstrate good working practice in response to critical assessment. |
FASH300 | 4.5 | ||||
Fashion Trends
FASH301
In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities. In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities. |
FASH301 | 4.5 | ||||
Womenswear I
FASH303
In Womenswear I you will build, expand on and apply technical, theoretical and design skills and knowledge from 3D Form I to III (also Textiles for Fashion and Creative Drape for Fashion Design students). This course will enable you to explore and generate creative design concepts through research and interpretation of a given project brief and will give you the opportunity to demonstrate your skills through range building and planning, use of fabrication, color, selection and styling of a range of male or female garments. Working with increased independence and autonomy, you will complete a sketchbook, design boards and finished outfit. In Womenswear I you will build, expand on and apply technical, theoretical and design skills and knowledge from 3D Form I to III (also Textiles for Fashion and Creative Drape for Fashion Design students). This course will enable you to explore and generate creative design concepts through research and interpretation of a given project brief and will give you the opportunity to demonstrate your skills through range building and planning, use of fabrication, color, selection and styling of a range of male or female garments. Working with increased independence and autonomy, you will complete a sketchbook, design boards and finished outfit. |
FASH303 | 4.5 | ||||
3D Form III
FASH311
3D Form III extends your knowledge of pattern cutting and introduces the skills required to cut and make trousers. You will continue to develop your pattern production techniques, use of tools required for drafting trousers and employ an extended use of appropriate construction terminology. You will work to a design brief requiring you to demonstrate how you developed initial research and design ideas for both the mens and womenswear market. 3D Form III extends your knowledge of pattern cutting and introduces the skills required to cut and make trousers. You will continue to develop your pattern production techniques, use of tools required for drafting trousers and employ an extended use of appropriate construction terminology. You will work to a design brief requiring you to demonstrate how you developed initial research and design ideas for both the mens and womenswear market. |
FASH311 | 4.5 | ||||
Computer Applications for Fashion
FASH340
Computer Design Applications for Fashion enables you to develop industry-relevant skills in the use of computer software (Adobe) as applied to fashion projects which relate closely to industry practice. Computer Design Applications for Fashion enables you to develop industry-relevant skills in the use of computer software (Adobe) as applied to fashion projects which relate closely to industry practice. |
FASH340 | 4.5 | ||||
Textiles
FASH343
The Textiles course is a basic course in study of fibers, yarns, fabric construction methods, coloring processes, and finishing techniques. Emphasis is placed on the practical application of this knowledge in judging performance and in the proper use and care of fabrics used in the apparel industry.
The Textiles course is a basic course in study of fibers, yarns, fabric construction methods, coloring processes, and finishing techniques. Emphasis is placed on the practical application of this knowledge in judging performance and in the proper use and care of fabrics used in the apparel industry.
|
FASH343 | 4.5 | ||||
Final Fashion Portfolio
FASH403
Final Fashion Portfolio will give you the opportunity to consider your future and define your goals as you prepare to move from University into the fast moving world of fashion. The course will help you to research the career market, analyze your skills and strengths while developing your portfolio and building your confidence in preparation for professional practice. Final Fashion Portfolio will give you the opportunity to consider your future and define your goals as you prepare to move from University into the fast moving world of fashion. The course will help you to research the career market, analyze your skills and strengths while developing your portfolio and building your confidence in preparation for professional practice. |
FASH403 | 4.5 | ||||
31.5 Total Credit Hours | 31.5 Total Credit Hours |
3D Form I
FASH205
3D Form One introduces you to the basic concept of working in 3 Dimensions in order to create a 2 Dimensional ''block'' or pattern for a selection of skirts of your own design. You will be introduced to the tools necessary for calculating specific body measurements, core terminology and cutting techniques enabling you to add seams, fullness, pleats, gathers and functional details. Working to a design brief you will be required to explore and collect research material to develop design ideas which will form the basis of your experimental garments. 3D Form One introduces you to the basic concept of working in 3 Dimensions in order to create a 2 Dimensional ''block'' or pattern for a selection of skirts of your own design. You will be introduced to the tools necessary for calculating specific body measurements, core terminology and cutting techniques enabling you to add seams, fullness, pleats, gathers and functional details. Working to a design brief you will be required to explore and collect research material to develop design ideas which will form the basis of your experimental garments. |
FASH205 | 4.5 | ||||
3D Form II
FASH207
3D Form II further develops your knowledge of basic pattern cutting skills focusing on the bodice. You will continue to develop your pattern production techniques and use of terminology. You will be working to a set brief requiring you to demonstrate development through initial research, design, experimentation and final garment. 3D Form II further develops your knowledge of basic pattern cutting skills focusing on the bodice. You will continue to develop your pattern production techniques and use of terminology. You will be working to a set brief requiring you to demonstrate development through initial research, design, experimentation and final garment. |
FASH207 | 4.5 | ||||
Promoting Fashion
FASH208
In Promoting Fashion you will examine external and internal promotional activities of fashion companies including public relations, fashion styling, fashion shows, advertising, visual merchandising and the fashion media. To understand the way in which fashion promotions work to promote fashion products and brands to consumers it is important to consider fashion promotion in relation to society and cultures. You will start to explore fashion communication through engagement with the visual and written areas of fashion promotion and the production of a series of promotional assignments which communicate to the consumer using words and images. In Promoting Fashion you will examine external and internal promotional activities of fashion companies including public relations, fashion styling, fashion shows, advertising, visual merchandising and the fashion media. To understand the way in which fashion promotions work to promote fashion products and brands to consumers it is important to consider fashion promotion in relation to society and cultures. You will start to explore fashion communication through engagement with the visual and written areas of fashion promotion and the production of a series of promotional assignments which communicate to the consumer using words and images. |
FASH208 | 4.5 | ||||
Targeting Customers
FASH214
In Targeting Customers you will study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands. The course will focus on research into consumer attributes and trends that inspire and influence the purchase of fashion products. You will develop an understanding of how cultural, social, personal and psychological characteristics of consumers affect their buyer behavior. You will develop an understanding about how customer attributes including geo-demographics, social class, life cycle, reference groups, lifestyles, values and attributes affect the development and marketing of international fashion product and brands. You will learn how market researchers effectively communicate their findings to others, through statistical, biographical and visual formats. In Targeting Customers you will study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands. The course will focus on research into consumer attributes and trends that inspire and influence the purchase of fashion products. You will develop an understanding of how cultural, social, personal and psychological characteristics of consumers affect their buyer behavior. You will develop an understanding about how customer attributes including geo-demographics, social class, life cycle, reference groups, lifestyles, values and attributes affect the development and marketing of international fashion product and brands. You will learn how market researchers effectively communicate their findings to others, through statistical, biographical and visual formats. |
FASH214 | 4.5 | ||||
Fashion Product Development
FASH304
In Fashion Product Development you will build on your earlier classes to relate current and future fashion trends to ''desirable'' fashion products. You will work in a team to respond to an identified fashion trend to plan and manage the design of a new product/range extension or the development of a marketing plan. This could involve repositioning an existing product range or developing a new product range for an existing or new market. In Fashion Product Development you will build on your earlier classes to relate current and future fashion trends to ''desirable'' fashion products. You will work in a team to respond to an identified fashion trend to plan and manage the design of a new product/range extension or the development of a marketing plan. This could involve repositioning an existing product range or developing a new product range for an existing or new market. |
FASH304 | 4.5 | ||||
Fashion Branding
FASH306
In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ''desirability factor'' for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies. In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ''desirability factor'' for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies. |
FASH306 | 4.5 | ||||
Media & PR
FASH308
In Media and PR you will learn how fashion communications are planned, written, managed and delivered. Through directed activities you will experience situations replicating the ''real-life'' of working in the fast paced roles of fashion public relations and journalism. These assignments will develop your knowledge and understanding of the dynamics and interplay between the key fashion promotion sectors, highlighting the methodologies required for building successful working relationships within these roles. During this course, you will be expected to work with a degree of autonomy, structuring your own time management and applied research to a professional level and developing your professional and communication skills to a higher level. You will also be required to utilize a range of new and emerging technologies and applications to the media and communication assignments. In Media and PR you will learn how fashion communications are planned, written, managed and delivered. Through directed activities you will experience situations replicating the ''real-life'' of working in the fast paced roles of fashion public relations and journalism. These assignments will develop your knowledge and understanding of the dynamics and interplay between the key fashion promotion sectors, highlighting the methodologies required for building successful working relationships within these roles. During this course, you will be expected to work with a degree of autonomy, structuring your own time management and applied research to a professional level and developing your professional and communication skills to a higher level. You will also be required to utilize a range of new and emerging technologies and applications to the media and communication assignments. |
FASH308 | 4.5 | ||||
Fashion Buying
FASH310
Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis. Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis. |
FASH310 | 4.5 | ||||
CAD for Fashion Marketing
FASH312
CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class. CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class. |
FASH312 | 4.5 | ||||
or | ||||||
CAD for Fashion II
FASH412
This course introduces students to industry-specific software (such as Gerber and/or Lectra) used to create and manipulate fashion pattern. Note: The software used varies from campus to campus based upon need and resources. This course introduces students to industry-specific software (such as Gerber and/or Lectra) used to create and manipulate fashion pattern. Note: The software used varies from campus to campus based upon need and resources. |
FASH412 | 4.5 | ||||
Professional Development
FASH408
As you prepare to move from University into the fast moving world of fashion, Professional Development will give you the opportunity to consider your future and to plan and prepare to achieve your goals. The course will help you to define your goals, analyze your skills, your strengths, and research the career market. It will enable you to develop your skills and to build your confidence in preparation for launching yourself into the fashion marketplace. As you prepare to move from University into the fast moving world of fashion, Professional Development will give you the opportunity to consider your future and to plan and prepare to achieve your goals. The course will help you to define your goals, analyze your skills, your strengths, and research the career market. It will enable you to develop your skills and to build your confidence in preparation for launching yourself into the fashion marketplace. |
FASH408 | 4.5 | ||||
Styling Fashion
FASH309
In Styling Fashion you will explore the skills required for this growing specialty in the fashion industry. The stylist creates the visual fashion story whether it is for art, photography, video, window display, advertising, promotions or fashion shows. You will have the opportunity, in groups, to spend time in a photographic studio and on location to develop an understanding of the role of stylist on fashion shoots and other scenarios. In Styling Fashion you will explore the skills required for this growing specialty in the fashion industry. The stylist creates the visual fashion story whether it is for art, photography, video, window display, advertising, promotions or fashion shows. You will have the opportunity, in groups, to spend time in a photographic studio and on location to develop an understanding of the role of stylist on fashion shoots and other scenarios. |
FASH309 | 4.5 | ||||
or | ||||||
Visual Merchandising
FASH409
Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined. Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined. |
FASH409 | 4.5 | ||||
Final Fashion Marketing Project I
FASH411
In Final Fashion Marketing Project I you have the opportunity to undertake a sustained period of self-directed research to employ all of your learning, to explore an area of interest to you. The area chosen needs to be related to your studies on fashion marketing. You will be expected to work autonomously and to use tutor guidance to inform your work. You will work on an individual project. Group tutorials will enable you to learn from each other and gain mutual support. In Final Fashion Marketing Project I you have the opportunity to undertake a sustained period of self-directed research to employ all of your learning, to explore an area of interest to you. The area chosen needs to be related to your studies on fashion marketing. You will be expected to work autonomously and to use tutor guidance to inform your work. You will work on an individual project. Group tutorials will enable you to learn from each other and gain mutual support. |
FASH411 | 4.5 | ||||
54 Total Credit Hours | 54 Total Credit Hours |
Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.
Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.
Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.
Course content subject to change.
Why Accreditation Content
AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing degree will provide you with the knowledge, skills, and abilities relevant for pursuing potential career opportunities in the fashion and retail industries. This degree program is designed to develop innovative skills in marketing techniques and methodologies for the fashion space. You will work independently on a wide range of fashion marketing promotions.
Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your BFA in Fashion Design and Marketing degree can be influenced by course loads proficiency and/or transfer credits, and breaks.
As you work to complete your degree in Fashion Design and Marketing with a Specialization in Fashion Marketing, you will be immersed in courses such as: Drawing and Design Principles; CAD for Fashion Marketing, Fashion Brand Development; Visual Merchandizing; Promoting Fashion; and Media and PR.
Courses for the Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Marketing start approximately every five weeks, exclusively on our Atlanta campus. Your actual start date is based on several factors, including receiving academic and financial documentation. To schedule a tour of our campus, visit us at https://www.aiuniv.edu/campus-locations/atlanta. For a virtual tour of the Atlanta campus design studios and labs, including our apparel design and merchandizing facilities, click here: https://youtu.be/B76TcRrt89M.
The BFA in Fashion Design and Marketing degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.
By studying key topics in Fashion Design and Marketing you can learn how to:
Upon earning your degree, you should understand how the global fashion industry works. Through your studies in consumer needs and characteristics, buying habits, branding, marketing, and merchandising, you can explore what it takes to be a creative, design-focused, fashion marketing professional.
Graduates from the program are able to: create original fashion designs either by hand or with computer-aided design software; and have the knowledge to analyze consumer trends used to forecast, plan, develop, brand and promote clothing lines through creative fashion marketing campaigns.
In addition to a quality curriculum based on industry-relevant standards, AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing is taught by faculty of active industry professionals who understand the skills sought in today’s marketplace and have a range of knowledge and perspectives. Studying in this program is an opportunity to learn from professionals with years of experience in their field who can share their understanding of the qualities and skills sought in today’s competitive marketplace for creative professionals in the fashion and retail industries.
Compare up to three additional degrees
Military affiliation includes active duty, veteran, spouse of military or veteran, or anyone eligible to receive military benefits.