Bachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Marketing

Fashion Marketing Degree

This program is designed to challenge you to become an innovative, visionary marketer with an understanding of fashion marketing and confident communication skills. You have the opportunity to develop the ability to work autonomously on a wide range of fashion marketing promotions.

Next Online Start Date:

May 30, 2018

Total Credits:

180

Offered:

Atlanta

Program Details

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

The AIU Bachelor of Fine Arts (BFA) in Fashion Design and Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

You Can Learn How To:

  • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
  • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
  • Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
  • Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
  • Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

Download program detail PDF

Degree Requirements

General Education
ECON220 Microeconomics 4.5
ECON224 Macroeconomics 4.5
ENGL106 English Composition I 4.5
ENGL107 English Composition II 4.5
MATH125 General College Mathematics 4.5
UNIV103 Academic and Professional Success 4.5
UNIV106 Technology and Information Literacy 4.5
UNIV109 Interpersonal Communication 4.5
General Education Elective (1 Course) 4.5
Humanities (2 Courses) 9
Natural Sciences (2 Courses) 9
Total Credit Hours: 58.5

 
Core
ACCT205 Principles of Accounting I 4.5
ACCT310 Managerial Accounting 4.5
ACCT311 Principles of Financial Accounting 4.5
ACCT315 Intermediate Accounting I 4.5
ACCT320 Intermediate Accounting II 4.5
BUSN105 Introduction to Business 4.5
BUSN150 Legal and Ethical Environment of Business 4.5
BUSN311 Quantitative Methods and Analysis 4.5
FINA310 Financial Management 4.5
MKTG205 Principles of Marketing 4.5
Total Credit Hours: 45
General Electives
A combination of 8 electives dependent on Program
Total Credit Hours: 36

Specialization Options
ACCT420 Cost Accounting 4.5
ACCT430 Taxation 4.5
ACCT435 Auditing 4.5
ACCT440 Accounting Information Systems 4.5
ACCT445 Government/Institutional Accounting 4.5
ACCT450 Business and Professional Ethics for Accountants 4.5
ACCT460 Professional Accounting 4.5
ACCT499 Program Capstone 4.5
FINA412 Risk Management 4.5
Total Credit Hours: 40.5

Total Credit Hours: 180

AIU's Bachelor of Accounting (BACC), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

In this specialized curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing.

Targeting Customers

In Targeting Customers, study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding

In Fashion Branding, explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal, and generally develop a “desirability factor” for potential consumers.

Fashion Trends

In Fashion Trends, explore how to identify, track, and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

From grants to military service to transfer credit, see the variety of opportunities available to save time and money on your degree at AIU.

  • Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
  • Reduced Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
  • Transfer Credit – AIU’s transfer-friendly credit policy lets you transfer in up to 75% of the qualifying credits needed toward your degree
  • Prior Learning Credit – You can receive credits for past college courses, qualifying military service, or eligible work experience

For more information, review the AIU guides below:

  • Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
  • Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
  • Transfer Credit Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your eligible past work and qualifying military experience

Program Outline

The AIU Bachelor of Fine Arts (BFA) in Fashion Design and Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

You Can Learn How To:

  • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
  • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
  • Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
  • Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
  • Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

Download program detail PDF

Courses

Degree Requirements

General Education
ECON220 Microeconomics 4.5
ECON224 Macroeconomics 4.5
ENGL106 English Composition I 4.5
ENGL107 English Composition II 4.5
MATH125 General College Mathematics 4.5
UNIV103 Academic and Professional Success 4.5
UNIV106 Technology and Information Literacy 4.5
UNIV109 Interpersonal Communication 4.5
General Education Elective (1 Course) 4.5
Humanities (2 Courses) 9
Natural Sciences (2 Courses) 9
Total Credit Hours: 58.5

 
Core
ACCT205 Principles of Accounting I 4.5
ACCT310 Managerial Accounting 4.5
ACCT311 Principles of Financial Accounting 4.5
ACCT315 Intermediate Accounting I 4.5
ACCT320 Intermediate Accounting II 4.5
BUSN105 Introduction to Business 4.5
BUSN150 Legal and Ethical Environment of Business 4.5
BUSN311 Quantitative Methods and Analysis 4.5
FINA310 Financial Management 4.5
MKTG205 Principles of Marketing 4.5
Total Credit Hours: 45
General Electives
A combination of 8 electives dependent on Program
Total Credit Hours: 36

Specialization Options
ACCT420 Cost Accounting 4.5
ACCT430 Taxation 4.5
ACCT435 Auditing 4.5
ACCT440 Accounting Information Systems 4.5
ACCT445 Government/Institutional Accounting 4.5
ACCT450 Business and Professional Ethics for Accountants 4.5
ACCT460 Professional Accounting 4.5
ACCT499 Program Capstone 4.5
FINA412 Risk Management 4.5
Total Credit Hours: 40.5

Total Credit Hours: 180

AIU's Bachelor of Accounting (BACC), with all its specializations, is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Classes Overview

In this specialized curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing.

Targeting Customers

In Targeting Customers, study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding

In Fashion Branding, explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal, and generally develop a “desirability factor” for potential consumers.

Fashion Trends

In Fashion Trends, explore how to identify, track, and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

Tuition and Fees

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

Ways to Save

From grants to military service to transfer credit, see the variety of opportunities available to save time and money on your degree at AIU.

  • Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
  • Reduced Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
  • Transfer Credit – AIU’s transfer-friendly credit policy lets you transfer in up to 75% of the qualifying credits needed toward your degree
  • Prior Learning Credit – You can receive credits for past college courses, qualifying military service, or eligible work experience

For more information, review the AIU guides below:

  • Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
  • Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
  • Transfer Credit Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your eligible past work and qualifying military experience

Take the next step. Classes Start May 30, 2018

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Classes Start May 30, 2018

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