Fashion Marketing Degree

Fashion Marketing Program Outline

The AIU Fashion Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

Learn How To:

Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

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Fashion Marketing Courses

Degree Requirements

General Education

ENGL106	English Composition I	4.5
ENGL107	English Composition II	4.5
FASH212	Historical & Contextual Studies	4.5
HUMA215	Topics in Cultural Studies	4.5
MATH125	General College Mathematics	4.5
SCIE208	Cells, Clones, Clots and Cocaine: The Secrets of Life Science	4.5
SCIE210	Environmental Science	4.5
SSCI206	Aspects of Psychology	4.5
SSCI210	Sociology	4.5
UNIV103	Academic and Professional Success	4.5
UNIV106	Technology and Information Literacy	4.5
UNIV109	Interpersonal Communication	4.5
	General Education Electives (1)	4.5
	Total Credit Hours:	58.5

General Electives

	General Elective	4.5
	Internship/General Elective	4.5
	Total Credit Hours:	9

Lower Division Core

FASH201	Design Process	4.5
FASH202	Drawing and Design Principles	4.5
FASH206	Marketing for Fashion	4.5
FASH209	The Fashion Cycle	4.5
FASH221	Fashion Portfolio I	4.5
FASH227	Sewing Techniques	4.5
	Total Credit Hours:	27

Upper Division Core

FASH300	Creative Drape	4.5
FASH301	Fashion Trends	4.5
FASH303	Womenswear I	4.5
FASH311	3D Form III	4.5
FASH340	Computer Applications for Fashion	4.5
FASH343	Textiles	4.5
FASH403	Final Fashion Portfolio	4.5
	Total Credit Hours:	31.5

Fashion Marketing

FASH205	3D Form I	4.5
FASH207	3D Form II	4.5
FASH208	Promoting Fashion	4.5
FASH214	Targeting Customers	4.5
FASH304	Fashion Product Development	4.5
FASH306	Fashion Branding	4.5
FASH308	Media & PR	4.5
FASH310	Fashion Buying	4.5
FASH312	CAD for Fashion Marketing	4.5
	or
FASH412	CAD for Fashion II	4.5
FASH408	Professional Development	4.5
FASH309	Styling Fashion	4.5
	or
FASH409	Visual Merchandising	4.5
FASH411	Final Fashion Marketing Project I	4.5
	Total Credit Hours:	54

Total Credit Hours : 180

Fashion Marketing Classes Overview

In this specialized fashion marketing degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion marketing major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:

Targeting Customers: Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding: Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.

Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

Tuition and Fees

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

Estimate your costs, potential savings and graduation date.

View our tuition and fees page to see our online, on-campus and military tuition, books & fees schedules.

Ways to Save on Your Fashion Marketing Degree

From grants to military service to transfer credits, see the variety of ways you can save time and money on your Fashion Merchandising Degree at AIU:

Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
Reduced Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
Transfer Credit – AIU’s transfer-friendly credit policy lets you transfer in up to 75% of the qualifying credits needed toward your degree
Prior Learning Credit – You can receive credits for past college courses, qualifying military service, or eligible work experience

For more information, review the AIU guides below:

Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
Transfer Credit Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your eligible past work and qualifying military experience

Fashion Marketing Program Outcomes

Successful completion of the fashion marketing program can provide you with an applicable foundation of industry-related knowledge and skills, including how to:

Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion