Fashion Marketing Degree

The AIU Fashion Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

Learn How To:

• Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
• Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
• Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
• Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
• Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

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Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

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In this specialized fashion marketing degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion marketing major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:

Targeting Customers: Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding: Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.

Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

University Catalog

Course content subject to change.

What is a Bachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Marketing degree?

AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing degree will provide you with the knowledge, skills, and abilities relevant for pursuing potential career opportunities in the fashion and retail industries. This degree program is designed to develop innovative skills in marketing techniques and methodologies for the fashion space. You will work independently on a wide range of fashion marketing promotions.

How long does it take to earn a BFA in Fashion Design and Marketing with a Specialization in fashion marketing degree?

Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your BFA in Fashion Design and Marketing degree can be influenced by course loads proficiency and/or transfer credits, and breaks.

What kind of courses will I take to earn a BFA in Fashion Design and Marketing degree?

As you work to complete your degree in Fashion Design and Marketing with a Specialization in Fashion Marketing, you will be immersed in courses such as: Drawing and Design Principles; CAD for Fashion Marketing, Fashion Brand Development; Visual Merchandizing; Promoting Fashion; and Media and PR.

When and where can I begin my fashion marketing classes?

Courses for the Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Marketing start approximately every five weeks, exclusively on our Atlanta campus. Your actual start date is based on several factors, including receiving academic and financial documentation. To schedule a tour of our campus, visit us at https://www.aiuniv.edu/campus-locations/atlanta. For a virtual tour of the Atlanta campus design studios and labs, including our apparel design and merchandizing facilities, click here: https://youtu.be/B76TcRrt89M.

How many credits will I need to graduate with a BFA in Fashion Design and Marketing degree?

The BFA in Fashion Design and Marketing degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.

What will I study in the BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing degree program?

By studying key topics in Fashion Design and Marketing you can learn how to:

• Develop and execute fashion marketing strategies across different media channels.
• Analyze fashion and consumer behavior to develop and market fashion lines.
• Design and construct clothes and accessories.
• Produce buying assortment plans and merchandizing calendars.
• Appraise your own and others’ works with an informed industry opinion.

What creative and technical abilities will I be able to work to develop in the BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing?

Upon earning your degree, you should understand how the global fashion industry works. Through your studies in consumer needs and characteristics, buying habits, branding, marketing, and merchandising, you can explore what it takes to be a creative, design-focused, fashion marketing professional.

Graduates from the program are able to: create original fashion designs either by hand or with computer-aided design software; and have the knowledge to analyze consumer trends used to forecast, plan, develop, brand and promote clothing lines through creative fashion marketing campaigns.

Who I will be learning from?

In addition to a quality curriculum based on industry-relevant standards, AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing is taught by faculty of active industry professionals who understand the skills sought in today’s marketplace and have a range of knowledge and perspectives. Studying in this program is an opportunity to learn from professionals with years of experience in their field who can share their understanding of the qualities and skills sought in today’s competitive marketplace for creative professionals in the fashion and retail industries.