Fashion Marketing Degree Program Details
Fashion Marketing Program Outline
The AIU Fashion Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.
Learn How To:
- Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
- Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
- Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
- Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
- Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion
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Estimate Tuition and Grad Date
Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.
Fashion Marketing Courses
In this course, students focus on developing writing skills through practice and revision of a variety of different types of essays. Students are also given instruction in library and online research and methods of documentation.
English Composition I 4.5 ENGL107
In this course, students focus on research and developing writing skills through writing the ''argument'' essay. Students are also given instruction in library and online research and methods of documentation.
English Composition II 4.5 FASH212
In Historical and Contextual Studies you will be introduced to studying fashion from a historical and contextual viewpoint. The course will introduce fashion as a cultural phenomenon that will enable you to develop an analytical approach to contemporary fashion. Fashion is understood as object, image and idea and will be explored as such through the analysis of designs, images and ideas. The course will explore the links between clothing and other mediums and will be thematic as well as historically chronological in approach. You will be introduced to methods of enquiry and terminology which you will be able to use in your own marketing and/or design practice.
Historical & Contextual Studies 4.5 HUMA215
This course is an introduction to the basic concepts in the study of contemporary human cultures. It focuses on similarities and differences in cultural patterns in the economic, social, religious, familial and political arenas. The impact of globalization and cultural change is also analyzed.
Topics in Cultural Studies 4.5 MATH125
An introductory course designed to develop critical thinking, problem solving, and quantitative reasoning skills through the use of standard mathematical operations and techniques as well as analysis of visual data. Students will be expected to identify, analyze, and solve problems in a variety of applied contexts for transfer toward academic, personal, and professional success.
General College Mathematics 4.5 SCIE208This course introduces biological concepts as they relate to social issues. Students will explore examples of the growing presence of biology in society, such as vaccines, biotechnology, animal testing, etc., and will investigate the use of the scientific method to develop thoughtful positions on problems and decisions confronting society. Cells, Clones, Clots and Cocaine: The Secrets of Life Science 4.5 SCIE210
This course introduces environmental concepts as they relate to global populations. Students will explore examples of environmental issues and apply objective information to evaluate solutions for maintaining environmental quality.
Environmental Science 4.5 SSCI206
This course provides an overview of the main concepts, theories, and empirical findings in the field of psychology. Students examine the major domains in the field rooted in the natural science and social science bases of the discipline. Emphasis is placed on applying knowledge of psychological science and critical thinking skills to analyze current issues.
Aspects of Psychology 4.5 SSCI210
This course will introduce students to the concepts, theory, and method of sociology. In the context of this course, students can develop a better understanding of society, culture, social institutions, social behavior, and other general social processes that operate in the social world.
Sociology 4.5 UNIV103
This is a course for students who are new to university-level learning. Topics will include the theory and application of setting goals, managing time and money, developing self-awareness, and adhering to the rigorous standards of academic and professional writing. Additionally, students will be prepared to work autonomously and collaboratively in academic and professional settings.
Academic and Professional Success 4.5 UNIV106This course exposes students to foundational components of computer technology and information literacy. Students will learn how to recognize the difference between good and bad information as well as be able to locate, evaluate, and effectively use information. Utilizing computer systems and applications, students will learn how to manage data using a variety of computer applications used in the modern workplace to investigate, design, construct, and communicate responsibly. This course helps students improve technology and information literacy skills essential for success in the 21st century and increases the awareness of their impact on society. Technology and Information Literacy 4.5 UNIV109This course will introduce students to the basic principles of communication theory and effective interpersonal communication. It will assist students in the identification of how communication impacts an individual, and will help them develop techniques and competencies in diverse social and professional communication situations. Interpersonal Communication 4.5 General Education Electives (1) 4.5 Total Credit Hours: 58.5
General Elective 4.5 Internship/General Elective 4.5 Total Credit Hours: 9
Lower Division CoreCredits
Design Process teaches you how to pinpoint a source of inspiration from a current or topical exhibition. Working to a set brief you will be introduced to research development and gain an understanding of how to apply a creative working process from inspiration, to design, to product. You will gain an understanding of how to apply the selection process to your work and how to pull information from various aspects to culminate in final range planning and capsule collections. With a strong understanding of ''idea development'', and developing a ''concept'' you will experiment with different media to find solutions for communicating these ideas in a creative visual format.
Design Process 4.5 FASH202
This course is a foundation class in principles relating to all areas of visual design. In this course, students can develop an awareness of the basic elements of visual language, aesthetics sensitivity, and the ability to think and act as a designer. Students explore methods for evoking intuitive responses through color, shape, texture, rhythm, line, and other compositional elements. The class consists of both practical studio-based assignments and contextual studies areas.
Drawing and Design Principles 4.5 FASH206
In Marketing for Fashion you will begin to gain knowledge of the concept of fashion marketing, the marketing environment and market segmentation. In this, your first introduction to fashion marketing, it is important for you to learn to apply basic marketing research skills, tools and methodologies, which will enable you to start to research contemporary fashion companies, their products and consumers and how they operate within the wider marketplace. Through exercises and group projects you will develop an understanding of effective team working.
Marketing for Fashion 4.5 FASH209
In The Fashion Cycle you will gain a broad understanding of the fashion industry and the different contexts in which it sits. You will gain a good understanding of the structure of the industry and the way that fashion works. This will provide you with a good foundation on which to build deeper specialist knowledge as you move through your fashion program. You will learn how to explore the business of fashion through investigation, observation and gathering of materials. You will learn to question, discuss, and argue about current fashion business issues and to put forward ideas and information in presentations and written work. You will learn how to know what is happening at the forefront of fashion, and to think about the future for fashion.
The Fashion Cycle 4.5 FASH221
Fashion Portfolio I introduces you, as potential fashion designers, to the concepts, techniques and uses of various media that will enable you to communicate your ideas. This will be achieved through drawing live models using line and color, representing texture and movement. This will develop your perception and visual interpretation of garments and how they relate to the human form.
Fashion Portfolio I 4.5 FASH227
In Sewing Techniques you will be introduced, under close supervision, to the use of basic manufacturing processes, construction techniques and the study skills that are integral to the design process. You will keep a technical and sample file, showing your learning through this course. Using knowledge gained in manufacturing and construction, you will make a garment in response to a given brief, incorporating the sewing techniques learned. You will keep a journal to document your learning and to review and reflect on your progress.
Sewing Techniques 4.5 Total Credit Hours: 27
Upper Division CoreCredits
Creative Drape builds upon the cutting skills you gained in previous courses and introduces how to apply drape and volume to garments. You will discover and develop the techniques of manipulating paper drafts and draping directly onto the stand and to judge which method would be most suitable. There is a set design brief enabling you to work with greater autonomy as you develop the visual and verbal language with which to communicate the techniques, technologies and materials with skill and imagination. This will enable you to demonstrate good working practice in response to critical assessment.
Creative Drape 4.5 FASH301
In Fashion Trends you will look at how they arise by considering macro business environmental drivers as well as social and cultural influences. You will consider trend identification, market assessment and competitive response strategies. This will be appropriate preparation for fashion product development, range planning and the exploitation of market opportunities.
Fashion Trends 4.5 FASH303
In Womenswear I you will build, expand on and apply technical, theoretical and design skills and knowledge from 3D Form I to III (also Textiles for Fashion and Creative Drape for Fashion Design students). This course will enable you to explore and generate creative design concepts through research and interpretation of a given project brief and will give you the opportunity to demonstrate your skills through range building and planning, use of fabrication, color, selection and styling of a range of male or female garments. Working with increased independence and autonomy, you will complete a sketchbook, design boards and finished outfit.
Womenswear I 4.5 FASH311
3D Form III extends your knowledge of pattern cutting and introduces the skills required to cut and make trousers. You will continue to develop your pattern production techniques, use of tools required for drafting trousers and employ an extended use of appropriate construction terminology. You will work to a design brief requiring you to demonstrate how you developed initial research and design ideas for both the mens and womenswear market.
3D Form III 4.5 FASH340
Computer Design Applications for Fashion enables you to develop industry-relevant skills in the use of computer software (Adobe) as applied to fashion projects which relate closely to industry practice.
Computer Applications for Fashion 4.5 FASH343The Textiles course is a basic course in study of fibers, yarns, fabric construction methods, coloring processes, and finishing techniques. Emphasis is placed on the practical application of this knowledge in judging performance and in the proper use and care of fabrics used in the apparel industry. Textiles 4.5 FASH403
Final Fashion Portfolio will give you the opportunity to consider your future and define your goals as you prepare to move from University into the fast moving world of fashion. The course will help you to research the career market, analyze your skills and strengths while developing your portfolio and building your confidence in preparation for professional practice.
Final Fashion Portfolio 4.5 Total Credit Hours: 31.5
3D Form One introduces you to the basic concept of working in 3 Dimensions in order to create a 2 Dimensional ''block'' or pattern for a selection of skirts of your own design. You will be introduced to the tools necessary for calculating specific body measurements, core terminology and cutting techniques enabling you to add seams, fullness, pleats, gathers and functional details. Working to a design brief you will be required to explore and collect research material to develop design ideas which will form the basis of your experimental garments.
3D Form I 4.5 FASH207
3D Form II further develops your knowledge of basic pattern cutting skills focusing on the bodice. You will continue to develop your pattern production techniques and use of terminology. You will be working to a set brief requiring you to demonstrate development through initial research, design, experimentation and final garment.
3D Form II 4.5 FASH208
In Promoting Fashion you will examine external and internal promotional activities of fashion companies including public relations, fashion styling, fashion shows, advertising, visual merchandising and the fashion media. To understand the way in which fashion promotions work to promote fashion products and brands to consumers it is important to consider fashion promotion in relation to society and cultures. You will start to explore fashion communication through engagement with the visual and written areas of fashion promotion and the production of a series of promotional assignments which communicate to the consumer using words and images.
Promoting Fashion 4.5 FASH214
In Targeting Customers you will study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands. The course will focus on research into consumer attributes and trends that inspire and influence the purchase of fashion products. You will develop an understanding of how cultural, social, personal and psychological characteristics of consumers affect their buyer behavior. You will develop an understanding about how customer attributes including geo-demographics, social class, life cycle, reference groups, lifestyles, values and attributes affect the development and marketing of international fashion product and brands. You will learn how market researchers effectively communicate their findings to others, through statistical, biographical and visual formats.
Targeting Customers 4.5 FASH304
In Fashion Product Development you will build on your earlier classes to relate current and future fashion trends to ''desirable'' fashion products. You will work in a team to respond to an identified fashion trend to plan and manage the design of a new product/range extension or the development of a marketing plan. This could involve repositioning an existing product range or developing a new product range for an existing or new market.
Fashion Product Development 4.5 FASH306
In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ''desirability factor'' for potential consumers. This course will build directly on your skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the development of values and ethics required to develop successful brands, as well as the creation of identity, revitalization and extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to brand strategies.
Fashion Branding 4.5 FASH308
In Media and PR you will learn how fashion communications are planned, written, managed and delivered. Through directed activities you will experience situations replicating the ''real-life'' of working in the fast paced roles of fashion public relations and journalism. These assignments will develop your knowledge and understanding of the dynamics and interplay between the key fashion promotion sectors, highlighting the methodologies required for building successful working relationships within these roles. During this course, you will be expected to work with a degree of autonomy, structuring your own time management and applied research to a professional level and developing your professional and communication skills to a higher level. You will also be required to utilize a range of new and emerging technologies and applications to the media and communication assignments.
Media & PR 4.5 FASH310
Fashion Buying presents buying practices and techniques, with an examination of consumer buying power, major market resources, governmental regulations and merchandise analysis. Through a simulated experience, students will conduct research and plan a six-moth seasonal dollar merchandise plan. A final product book will include all stages of development of the seasonal merchandise plan including trend forecasting, vendor negotiation, and profitability analysis.
Fashion Buying 4.5 FASH312
CAD for Fashion Marketing re-enforces the application of creative software (Photoshop, Illustrator, etc.), to advance student's skills with computer applications used to enhance fashion presentations including color rendering of drawings and drafting of flats. Students will design a collection, and all the appropriate accoutrements that sit alongside the collection. Students will then take this work and develop and present it in a professional manner using the CAD skills learned in this class.
CAD for Fashion Marketing 4.5 or FASH412
This course introduces students to industry-specific software (such as Gerber and/or Lectra) used to create and manipulate fashion pattern. Note: The software used varies from campus to campus based upon need and resources.
CAD for Fashion II 4.5 FASH408
As you prepare to move from University into the fast moving world of fashion, Professional Development will give you the opportunity to consider your future and to plan and prepare to achieve your goals. The course will help you to define your goals, analyze your skills, your strengths, and research the career market. It will enable you to develop your skills and to build your confidence in preparation for launching yourself into the fashion marketplace.
Professional Development 4.5 FASH309
In Styling Fashion you will explore the skills required for this growing specialty in the fashion industry. The stylist creates the visual fashion story whether it is for art, photography, video, window display, advertising, promotions or fashion shows. You will have the opportunity, in groups, to spend time in a photographic studio and on location to develop an understanding of the role of stylist on fashion shoots and other scenarios.
Styling Fashion 4.5 or FASH409
Effective retail display and space are essential elements of a fashion company's brand image. In this course, students study the key principles and techniques used globally in the retail environment. Students develop a capstone project that incorporates all aspects of store planning and design (e.g. exterior signing, interior signing, walls, floors, lighting, sound, merchandise, fixtures, mannequins, window displays, and wall elevations). Visual merchandising in the e-tailing environment is also examined.
Visual Merchandising 4.5 FASH411
In Final Fashion Marketing Project I you have the opportunity to undertake a sustained period of self-directed research to employ all of your learning, to explore an area of interest to you. The area chosen needs to be related to your studies on fashion marketing. You will be expected to work autonomously and to use tutor guidance to inform your work. You will work on an individual project. Group tutorials will enable you to learn from each other and gain mutual support.
Final Fashion Marketing Project I 4.5 Total Credit Hours: 54
Total Credit Hours : 180
Fashion Marketing Classes Overview
In this specialized fashion marketing degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion marketing major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:
Targeting Customers: Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.
Fashion Branding: Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.
Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.
Course content subject to change.
Ways to Save on Your Fashion Marketing Degree
What is a Bachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Marketing degree?
AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing degree will provide you with the knowledge, skills, and abilities relevant for pursuing potential career opportunities in the fashion and retail industries. This degree program is designed to develop innovative skills in marketing techniques and methodologies for the fashion space. You will work independently on a wide range of fashion marketing promotions.
How long does it take to earn a BFA in Fashion Design and Marketing with a Specialization in fashion marketing degree?
Our bachelor’s degree programs are designed as 48-month programs. However, many factors can impact your time to completion. The time it may take you to earn your BFA in Fashion Design and Marketing degree can be influenced by course loads proficiency and/or transfer credits, and breaks.
What kind of courses will I take to earn a BFA in Fashion Design and Marketing degree?
As you work to complete your degree in Fashion Design and Marketing with a Specialization in Fashion Marketing, you will be immersed in courses such as: Drawing and Design Principles; CAD for Fashion Marketing, Fashion Brand Development; Visual Merchandizing; Promoting Fashion; and Media and PR.
When and where can I begin my fashion marketing classes?
Courses for the Bachelor of Fine Arts in Fashion Design and Marketing with a Specialization in Fashion Marketing start approximately every five weeks, exclusively on our Atlanta campus. Your actual start date is based on several factors, including receiving academic and financial documentation. To schedule a tour of our campus, visit us at https://www.aiuniv.edu/campus-locations/atlanta. For a virtual tour of the Atlanta campus design studios and labs, including our apparel design and merchandizing facilities, click here: https://youtu.be/B76TcRrt89M.
How many credits are required to graduate from the BFA in Fashion Design and Marketing degree program?
The BFA in Fashion Design and Marketing degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. Please see the University Catalog for transfer credit policies.
What will I study in the BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing degree program?
By studying key topics in Fashion Design and Marketing you can learn how to:
- Develop and execute fashion marketing strategies across different media channels.
- Analyze fashion and consumer behavior to develop and market fashion lines.
- Design and construct clothes and accessories.
- Produce buying assortment plans and merchandizing calendars.
- Appraise your own and others’ works with an informed industry opinion.
What creative and technical abilities will I be able to work to develop in the BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing?
Upon earning your degree, you should understand how the global fashion industry works. Through your studies in consumer needs and characteristics, buying habits, branding, marketing, and merchandising, you can explore what it takes to be a creative, design-focused, fashion marketing professional.
Graduates from the program are able to: create original fashion designs either by hand or with computer-aided design software; and have the knowledge to analyze consumer trends used to forecast, plan, develop, brand and promote clothing lines through creative fashion marketing campaigns.
Who I will be learning from?
In addition to a quality curriculum based on industry-relevant standards, AIU’s BFA in Fashion Design and Marketing with a Specialization in Fashion Marketing is taught by faculty of active industry professionals who understand the skills sought in today’s marketplace and have a range of knowledge and perspectives. Studying in this program is an opportunity to learn from professionals with years of experience in their field who can share their understanding of the qualities and skills sought in today’s competitive marketplace for creative professionals in the fashion and retail industries.
Compare Related Areas of StudyBachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Design Bachelor of Fine Arts (BFA) Degree in Media Production with a Specialization in Audio Recording and Sound Design Bachelor of Business Administration (BBA) Degree with a Specialization in Fashion Marketing
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From grants to military service to transfer credits, see the variety of ways you can save time and money on your degree program at AIU:
- Scholarships & Grants – AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
- Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
- Transfer Credit – AIU’s transfer-friendly policy lets you transfer in up to 75% of the qualifying credits you need toward your degree*
- Prior Learning Credit – You can receive credits for past college courses, military service, or work experience
For more information, visit AIU guides below:
- Financial Aid Guide – Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
- Scholarships and Grants Guide – Learn about the scholarships and grants offered by AIU along with details about eligibility
- Transfer Credits Guide – This guide explores how to transfer your credits from other schools—and earn college credit for your past work and military experience
*Transfer credit is evaluated on an individual basis. Not all credits are eligible to transfer. See the University Catalog for transfer credit policies.
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Classes Start June 7, 2023