Bachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Marketing

Fashion Marketing Degree

AIU offers a professionally-focused fashion marketing degree through our BFA in Fashion Design and Marketing program with a specialization in Fashion Marketing at our Atlanta campus. The fashion marketing program is designed to challenge you to become an innovative, visionary marketer with an understanding of fashion marketing and confident communication skills.

You have the opportunity to develop the ability to work autonomously on a wide range of fashion marketing promotions.

Fashion Marketing Degree Program Details

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Fashion Marketing Program Outline

The AIU Fashion Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

Learn How To:

  • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
  • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
  • Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
  • Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
  • Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

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Fashion Marketing Courses

Degree Requirements

General Education
ENGL106 English Composition I 4.5
ENGL107 English Composition II 4.5
FASH212 Historical & Contextual Studies 4.5
HUMA215 Topics in Cultural Studies 4.5
MATH125 General College Mathematics 4.5
SCIE208 Cells, Clones, Clots and Cocaine: The Secrets of Life Science 4.5
SCIE210 Environmental Science 4.5
SSCI206 Aspects of Psychology 4.5
SSCI210 Sociology 4.5
UNIV103 Academic and Professional Success 4.5
UNIV106 Technology and Information Literacy 4.5
UNIV109 Interpersonal Communication 4.5
General Education Electives (1) 4.5
Total Credit Hours: 58.5

General Electives
General Elective 4.5
Internship/General Elective 4.5
Total Credit Hours: 9

Lower Division Core
FASH201 Design Process 4.5
FASH202 Drawing and Design Principles 4.5
FASH206 Marketing for Fashion 4.5
FASH209 The Fashion Cycle 4.5
FASH221 Fashion Portfolio I 4.5
FASH227 Sewing Techniques 4.5
Total Credit Hours: 27
Upper Division Core
FASH300 Creative Drape 4.5
FASH301 Fashion Trends 4.5
FASH303 Womenswear I 4.5
FASH311 3D Form III 4.5
FASH340 Computer Applications for Fashion 4.5
FASH343 Textiles 4.5
FASH403 Final Fashion Portfolio 4.5
Total Credit Hours: 31.5
Fashion Marketing
FASH205 3D Form I 4.5
FASH207 3D Form II 4.5
FASH208 Promoting Fashion 4.5
FASH214 Targeting Customers 4.5
FASH304 Fashion Product Development 4.5
FASH306 Fashion Branding 4.5
FASH308 Media & PR 4.5
FASH310 Fashion Buying 4.5
FASH312 CAD for Fashion Marketing 4.5
FASH412 CAD for Fashion II 4.5
FASH408 Professional Development 4.5
FASH309 Styling Fashion 4.5
FASH409 Visual Merchandising 4.5
FASH411 Final Fashion Marketing Project I 4.5
Total Credit Hours: 54

Total Credit Hours : 180

Fashion Marketing Classes Overview

In this specialized fashion marketing degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion marketing major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:

Targeting Customers: Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding: Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.

Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

Ways to Save on Your Fashion Marketing Degree

From grants to military service to transfer credits, see the variety of ways you can save time and money on your Fashion Merchandising Degree at AIU:

  • Scholarships & Grants - AIU offers a number of institutional scholarships and grants that can help eligible students offset the program cost and help reduce out of pocket costs
  • Reduced Military Tuition Rate – AIU Online offers a 45% tuition reduction to active military undergraduate students and a 20% tuition reduction to active military graduate students, including members of the Reserves and National Guard
  • Transfer Credit – AIU’s transfer-friendly credit policy lets you transfer in up to 75% of the qualifying credits needed toward your degree
  • Prior Learning Credit – You can receive credits for past college courses, qualifying military service, or eligible work experience

For more information, review the AIU guides below:

  • Financial Aid Guide: Our guide to financial aid can answer your initial questions and help you prepare to apply for financial aid
  • Scholarships and Grants Guide: Learn about the scholarships and grants offered by AIU along with details about eligibility
  • Transfer Credit Guide: This guide explores how to transfer your credits from other schools—and earn college credit for your eligible past work and qualifying military experience

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Amanda Schmeichel

"I don't think I would have the life that I have right now if I would not have gone back to AIU and finished my degree."

- Amanda Schmeichel,
  BBA 2015

BBA 2015

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Classes Start June 5, 2019

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