Fashion Marketing Degree

AIU offers a professionally-focused fashion marketing degree through our BFA in Fashion Design and Marketing program with a specialization in Fashion Marketing at our Atlanta campus. The fashion marketing program is designed to challenge you to become an innovative, visionary marketer with an understanding of fashion marketing and confident communication skills.

You have the opportunity to develop the ability to work autonomously on a wide range of fashion marketing promotions.

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Fashion Marketing Program Outline

The AIU Fashion Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

Learn How To:

Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

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Fashion Marketing Courses

Degree Requirements

General Education

ENGL106	English Composition I	4.5
ENGL107	English Composition II	4.5
FASH212	Historical & Contextual Studies	4.5
HUMA215	Topics in Cultural Studies	4.5
MATH125	General College Mathematics	4.5
SCIE208	Cells, Clones, Clots and Cocaine: The Secrets of Life Science	4.5
SCIE210	Environmental Science	4.5
SSCI206	Aspects of Psychology	4.5
SSCI210	Sociology	4.5
UNIV103	Academic and Professional Success	4.5
UNIV106	Technology and Information Literacy	4.5
UNIV109	Interpersonal Communication	4.5
	General Education Electives (1)	4.5
	Total Credit Hours:	58.5

General Electives

	General Elective	4.5
	Internship/General Elective	4.5
	Total Credit Hours:	9

Lower Division Core

FASH201	Design Process	4.5
FASH202	Drawing and Design Principles	4.5
FASH206	Marketing for Fashion	4.5
FASH209	The Fashion Cycle	4.5
FASH221	Fashion Portfolio I	4.5
FASH227	Sewing Techniques	4.5
	Total Credit Hours:	27

Upper Division Core

FASH300	Creative Drape	4.5
FASH301	Fashion Trends	4.5
FASH303	Womenswear I	4.5
FASH311	3D Form III	4.5
FASH340	Computer Applications for Fashion	4.5
FASH343	Textiles	4.5
FASH403	Final Fashion Portfolio	4.5
	Total Credit Hours:	31.5

Fashion Marketing

FASH205	3D Form I	4.5
FASH207	3D Form II	4.5
FASH208	Promoting Fashion	4.5
FASH214	Targeting Customers	4.5
FASH304	Fashion Product Development	4.5
FASH306	Fashion Branding	4.5
FASH308	Media & PR	4.5
FASH310	Fashion Buying	4.5
FASH312	CAD for Fashion Marketing	4.5
	or
FASH412	CAD for Fashion II	4.5
FASH408	Professional Development	4.5
FASH309	Styling Fashion	4.5
	or
FASH409	Visual Merchandising	4.5
FASH411	Final Fashion Marketing Project I	4.5
	Total Credit Hours:	54

Total Credit Hours : 180

Fashion Marketing Classes Overview

In this specialized fashion marketing degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion marketing major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:

Targeting Customers: Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding: Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.

Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

University Catalog

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