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What is a Bachelor of Business Administration (BBA) Degree Program?

A degree may open the door to a variety of opportunities and diverse career paths. The degree programs offered at AIU will not necessarily lead to the featured careers. This collection of articles is intended to help inform and guide you through the process of determining which level of degree and types of certifications align with your desired career path.

A Bachelor of Business Administration is a credential designed to provide students with a strong foundation in business fundamentals and an understanding of their application in real-world work environments.

Through a comprehensive curriculum, a BBA degree is designed to help you prepare for real-world business administration roles and how to reach smart business conclusions through empirical analysis, such as planning how an organization operates day-to-day to adjusting strategies in the face of ongoing changes and challenges.

What BBA Specializations are Available?

A BBA degree may consist of foundational general education courses with a focus on the specific business specialization of your choice. Specializations may include topics such as:

  • Accounting – With a focus on accounting principles and regulatory laws, a specialization in accounting is designed to help students prepare to assist businesses in making effective financial decisions and remaining compliant with regulatory standards.
  • Entrepreneurship – An entrepreneurship specialization focuses on starting a business and helping it grow, with an in-depth study of entrepreneurial principles and concepts and effective management skill development.
  • Fashion Marketing – A specialization in fashion marketing centers on the study of business fundamentals and focuses on the purchasing, manufacturing, promotion, and marketing of fashion products.
  • Finance – Finance specialization courses explore investing, capital planning, financial analysis, and international finance.
  • Healthcare – A healthcare specialization is designed to help students learn how to effectively manage a healthcare team or facility by studying management issues relevant to non-medical healthcare professionals, the effective coordination or personnel in a healthcare setting, and how to resolve legal and ethical conflicts in a healthcare facility.
  • Hospitality Management – A specialization in hospitality management offers courses in food and beverage management, event management, and food service operations in preparation for a career overseeing both personnel and budgets in a hospitality setting.
  • Human Resource Management – A specialization in resource management focuses on staffing and employee development by undertaking the study of effective recruitment, retention, compensation and benefits, and labor relations.
  • Management – This specialization focuses on management in a changing environment, and may emphasize the development of leadership skills, team-building techniques, and effective decision-making.
  • Marketing – Courses in a marketing specialization may center on advertising, consumer behavior, public relations, and effective market research with the goal of helping an organization effectively promote their products and services and fuel consumer demand.
  • Operations Management – An operations management specialization is designed to help students learn the business aspects of product creation, including supply chain management, the improvement of manufacturing processes, and how to effectively research and analyze business practices and functions.
  • Project Management – A project management specialization focuses on the development of skills needed to help lead a project from inception to completion in the context of business and budgetary concerns.
  • Technology Management – A technology management specialization focuses on the tech considerations of an organization – hardware, software, networking, databases, and security concerns – as well as how to effectively manage them in a business context.

While four-year degrees are common, earning a BBA in three years may be possible at certain universities.

Learn More About BBA Programs at AIU

The U.S. Bureau of Labor Statistics projects a 10% growth in business and financial occupations through 2026.1 With a BBA, you can work toward building the knowledge necessary to approach business administration from both a micro and macro perspective and prepare to pursue career opportunities in a variety of fields.

Ready to learn more? Explore online business programs at AIU.

1. “Business and Financial Occupations.” U.S. Bureau of Labor Statistics. Retrieved from: (Visited 10/31/18). This data represents national figures and is not based on school-specific information. Conditions in your area may vary.

For important information about the educational debt, earnings, and completion rates of students who attended these programs, go to AIU cannot guarantee employment or salary. Not all programs are available to residents of all states.
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Classes Start June 7, 2023