7 Fields of Study to Explore for Your Business Venture

1. Digital Marketing & Social Media Consulting

Many organizations seek to bolster their online presence and customer engagement through digital channels. Entrepreneurs who can offer services in content strategy, analytics, and campaign implementation may position themselves to meet evolving business needs. Employment of advertising, promotions, and marketing managers is projected to grow by 6 percent from 2024–2034.¹

2. Public Relations & Marketing Services

As marketing communication evolves—incorporating digital, influencer, and content-based approaches—there may be opportunities for service providers who can adapt their offerings and deliver value to clients. More broadly, employment in management occupations (which include roles such as marketing managers) is projected to grow faster than average for all occupations from 2024 to 2034.²

3. Service-Based Businesses

Service models that require relatively low upfront overhead (for example, consulting, home services, or specialized support) may offer entry pathways for entrepreneurs. These ventures can adapt staffing to client demand and may scale gradually over time.

4. Online & E-Commerce Ventures

The shift toward online commerce, digital platforms, and mobile interaction presents opportunities for entrepreneurs to create or support e-commerce systems, online marketplaces, or digital services. Employment of web developers and digital designers is projected to grow 7 percent from 2024 to 2034.³

5. Educational & Support Services for Special-Needs Individuals

Meeting underserved needs—such as educational support, therapeutic services, or adaptive programs—can yield entrepreneurial opportunities grounded in purpose. These fields may require regulation awareness, specialized training, and sensitivity to community requirements.

6. Software Development & Cloud Services

Advances in cloud computing, software-as-a-service (SaaS), automation, and technology infrastructure continue to drive demand for development, integration, testing, and deployment of digital solutions. Employment of software developers, quality assurance analysts, and testers is projected to grow 15 percent from 2024–2034.³

7. Pursuing Work You’re Passionate About

While commercial viability is important, launching a venture aligned with one’s values or interests can support long-term engagement and perseverance. Selecting a field you believe in may help you maintain motivation through business challenges.

Explore Entrepreneurship Through Education

If you’re interested in strengthening your business knowledge, you may consider studying a degree in Business Administration, Entrepreneurship, Marketing, or Management. These programs are designed to help support development of strategic, operational, and leadership skills—but are not guarantees of business success.

Interested in career development and job search tips? Find more career-related posts here.

¹U.S. Bureau of Labor Statistics. Advertising, promotions, and marketing managers [Occupational outlook]. https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited on 11/3/2025).

²U.S. Bureau of Labor Statistics. Management occupations [Occupational outlook]. https://www.bls.gov/ooh/management/ (visited on 11/3/2025).

³U.S. Bureau of Labor Statistics. Web developers and digital designers [Occupational outlook]. https://www.bls.gov/ooh/computer-and-information-technology/web-developers.htm (visited on 11/3/2025).

⁴U.S. Bureau of Labor Statistics. Software developers, quality assurance analysts, and testers [Occupational outlook]. https://www.bls.gov/ooh/computer-and-information-technology/software-developers.htm (visited on 11/3/2025).

AIU cannot guarantee employment, salary, or career advancement. Not all programs are available to residents of all states. REQ2174413 11/2025